Advertising News India
Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims
As Founder-Director of Nett Value Media, Janardan Pandey has established himself as a respected media strategist, known for combining business understanding with an instinct for emerging opportunities
People familiar with the development say Pernod Ricard India has awarded ZeroFifty Mediaworks a three-year creative mandate following a competitive multi-agency pitch process
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
As part of the new reporting structure, the leadership teams of the consolidated agencies will report into Rajesh VR, Group CEO of Ogilvy India
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on how this honour celebrates a visionary who reshaped Indian advtg through empathy & cinematic brilliance
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan
Srinivasan Swamy, president of AAAI, said the association had fully cooperated with investigators but refrained from commenting on specifics as the matter remains sub judice
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Apart from advertising, Dhondy has remained closely associated with sports, photography, writing and culture
Rohit Ohri, ad veteran and Founder of OHRIGINAL, writes why AAAI must reinvent itself for a younger, AI-driven and rapidly evolving advertising ecosystem to remain relevant
From Bajaj's century of trust to Nike's locker-room laughs, this week's ads prove great creative has no single formula
The agency network outpaced Omnicom Media and Publicis Media as global media reviews touched $7 billion in Q1 2026
#e4mExclusive: AMFI shortlists Lodestar UM, OMD India, Madison & WPP Media for Rs 300-cr media pitch
The winner of the media mandate will be announced next week, e4m has learnt
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
The Madison World Chairman says agency consolidation is inevitable after years of talent build-up, believes AI investments are now non-negotiable for relevance, and more
Anupriya Acharya, CEO of Publicis Groupe, South Asia, at AAAI’s 80th anniversary celebrations, reflected on leadership, industry evolution, resilience, and the future of advertising
Speaking at the 80th anniversary celebrations of AAAI, Balsara said the single body representing the advertising agencies/industry served a useful purpose of dealing with the government
Guest Column: Ad industry veteran Ramesh Narayan reflects on his journey with the AAAI, recalling leadership roles, key industry decisions, and more
As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory
Independent agencies have been able to understand internet culture due to leaner teams, faster decision-making and deeper immersion in online behaviour, share industry players
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, on why in the age of AI driven advertising the brands that retain human emotion will be the ones consumers truly remember
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
In an interview, Srinivasan Swamy says that the festival’s real purpose has always been equal parts celebration, networking, and learning
Veteran industry leader Srinivasan Swamy lays out why he believes Goafest still matters — and what must evolve for it to stay relevant in the years ahead
From backyard pitches to mothers' smiles, this week’s best ads found meaning in the moments that last
Webpages on AAAI’s official website was found displaying content linked to a betting and gambling platform, instead of archival material related to the association’s legacy
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Ogilvy's 'The Boy Who Learnt to Smile' for Colgate uses Prateik Smita Patil's real story to craft one of this Mother's Day's most affecting brand films
Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks
As curated aesthetics and moodboards shape creative inputs, advertising is shifting from real-world observation toward reference-led expression, which may narrow originality
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
ASCI’s draft guidelines push for focusing on consumer outcomes rather than regulating the technology itself
The BCI filed a strongly worded additional affidavit in the Delhi High Court challenging the competition regulator’s authority to frame rules affecting advocates and legal representation
Neeta Nair, Editor of IMPACT Magazine, in conversation with Amer Jaleel, Co-Founder and Chairman of Curativity with Aarti Srinivasan, Chief Creative Officer and Anand Krishna, Chief Growth Officer
Marketing veteran Shubhranshu Singh reacts on the criticisms around Goafest, but asks - What is the alternative institutional infrastructure?
From emotional realism to chaos and humour, Indian brands redefined Mother's Day this year, moving well past the tears-and-sacrifice template
This is a notable increase from former CEO Mark Read’s $10.8 million compensation
The company’s advertisement expenses stood at Rs 103.8 crore in Q4 FY26, down nearly 30% from Rs 148.2 crore in Q3 FY26
Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, writes how the almond campaign confuses interactivity with effectiveness
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields
Guest Column: Veteran adman Prabhakar Mundkur explains why quiet firing may protect short-term optics, but can damage long-term culture
Industry conversations suggest that beneath the celebratory veneer of the event lies a growing unease over whether the platform still serves the ecosystem it claims to represent
On a quarterly basis, ad spends were down 2% year-on-year. Sequentially, the spending was down 10%
After dismantling its holding structure, consolidating brands and targeting £500 mn in savings, WPP CEO Cindy Rose is now pushing a leadership reset rooted in wellness and performance psychology
Advertising gave Prasoon Joshi precision and the ability to distill complexity into a few memorable words, writes Shubhranshu Singh
Colleagues and industry peers remember him as a thoughtful leader who combined strategic clarity with a deep understanding of consumer behaviour
From Fevicol's power-play on the 'kursi' to Budweiser's World Cup fever, this week's ads remind us why great creativity never shouts, it simply sticks
A report by The Guardian claims WPP played a central role in executing billion-dollar US ad campaigns for major oil firms following the Paris Agreement
The Federal Trade Commission in US has accused major global agency networks of coordinating advertising boycotts against certain media platforms under the umbrella of ‘brand safety’
Advertising and promotion spends for the March quarter stood at Rs 1,509 crore
As brands chase presence across every platform, the pressure to produce is quietly drowning out the thinking that once made campaigns matter
Myntra’s existing retainer partner, Tilt Brand Solutions, has confirmed it will sit out this round of pitching
The expansion builds on the successful consolidated media business awarded to WPP last year across Europe
For the March quarter, revenue was up 6% quarter-on-quarter, and 196% year-on-year
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, draws a parallel between Dinshaw’s legacy and Kambli’s emotional connect with fans
Revenue from operations in the first quarter of 2026 increased 6.7% to $5.6 billion as compared to the first quarter of 2025
In a wide-ranging conversation with Dr. Annurag Batra, Prasanth Kumar, CEO of WPP Media South Asia, lays out how consumer shifts, AI acceleration and outcome-driven models are reshaping media services
Madhur Sugar, on the lookout for a creative partner, has called for a pitch in Mumbai; incumbent agency - Dentsu Creative Webchutney - not participating
From Cannes Lions to One Show, a parallel economy of campaigns built for juries only is quietly corroding creative credibility
While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025, CEO Cindy Rose says in Q1 trading update on Tuesday
Under this new mandate, Curativity will spearhead the brand’s creative strategy
Kenneth Roman joined Ogilvy in 1963 and was Chairman and CEO from 1985 to 1989
In a wide-ranging conversation, Harsha Razdan, CEO of dentsu South Asia, spoke to Dr. Annurag Batra on the agency’s operating model, bundling of services, AI and more
The mandate covers brand strategy, digital, social media, packaging, experiential and retail communications
Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content evolution, flawed metrics and frequency fatigue
As agencies race to claim the 'AI-first' badge, a harder question is emerging: is the technology actually changing how work gets done, or just how it gets sold?
From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft
Over the last two decades, Tribes Communications' Gour Gupta has built a reputation as a leader & founder with rare business clarity, creative instinct and the ability to scale ideas into institutions
The account is currently handled by Dentsu, which is also part of the pitch
Claude Design raises a bigger question for India’s agencies: not how impressive it is, but which part of the creative workflow gets squeezed first
With WARC flagging $94bn in global ad growth at risk amid US–Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends by 10–50%
MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions
The IMPACT Top 30 Under 30 list for 2025 has been unveiled in its 12th edition; list finalised by jury chaired by Prasoon Joshi
Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin
WPP Creative APAC CEO Kyoko Matsushita has outlined the India mandate in an internal memo
Guest Column: Adman Prabhakar Mundkur writes how Hephzibah Pathak represents ‘something that cannot be manufactured through restructuring - cultural continuity’
Guest Column: Veteran adman Prabhakar Mundkur shines light on the widening gap between how communication works today and how regulation chooses to define it
From UV-fading walls in Rajasthan to trolls meeting their celebrity targets, this week's ads prove Indian advertising is having a very good moment
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about a quiet talent squeeze reshaping advertising
Guest Column: Seasoned ad professional Chandana Agarwal writes India reveres women as powerful archetypes but often reduces them to passive roles—and progress lies in restoring their real authority
As brands race to cut through clutter with 'zero fees' and 'no conditions', the line between clarity and consumer deception is growing dangerously thin
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Tilt Brand Solutions will conceive and execute marketing, brand, communication, and content for Santoor across media and platforms
The agency has said it will pursue its strategy of bolt-on and targeted acquisitions by acquiring 5 to 10 majority stakes in 2026
The lyricist and adman recalled his personal bond with the legendary singer, reading aloud a poem he had once dedicated to her
The campaign has come under fire across social media, with users and influencers questioning its ethics, intent and real-world impact
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
The industry talks bold. But between the brief and the billboard, something gets lost, and the people making the work know exactly where
From nostalgia hacks to cultural originals, this week's ads show who's keeping up and who's leading
The AAAI Chief's remarks come amid growing scrutiny of PSUs, which industry insiders say continue to increasingly drive the adoption of reverse auctions during agency pitches
In a candid conversation with Dr Annurag Batra, Rediffusion's MD looks back on his 40 years in the industry, and what lies ahead
Guest Column: Veteran adman Prabhakar Mundkur writes how WPP’s leadership choice will shape the future direction of creativity in India
The Japanese apparel major had, in January, invited agencies to pitch for its media business
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, remembers legendary adman Piyush Pandey, whose stories felt instantly familiar, like moments you had lived yourself
On a day the advertising fraternity calls his own, the industry pauses to remember the legend who would have turned 71 today
As always-on content pipelines replace big-bang campaigns, brands are rethinking what creativity, consistency, and long-term equity actually mean
Under the new structure, smaller agencies with revenues of up to ₹5 crore will pay an annual subscription of ₹15,000
In a conversation with Dr. Annurag Batra, Kartik Sharma discusses the Omnicom–IPG merger, platform-first future, and why the media agency's biggest transformation has nothing to do with cost-cutting
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, notes a shift as individuals prioritise stability and financial growth over creative fulfilment
Madison continues to invest in future-ready capabilities through proprietary platforms
Incumbent agency Madison World is understood to be defending the business, while several leading global and domestic media networks have been invited to participate in the multi-stage pitch process
Even as macro headwinds weigh on ad spends, elections emerge as a cyclical trigger for media recover
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
From Salman Khan's cashback minimalism to LEGO's football icons, here's what brands got right (and why) this month
In a conversation with Dr Annurag Batra, Chairman and Editor-in-Chief of e4m Group & BW Businessworld, Sam Balsara shares insights on the evolution and future direction of India’s advertising industry
Industry pundits debate if replacing the ‘convention with nothing’ is an un-ad or half-ad
GDP growth projections of 7–7.4% for FY27 face considerable downside risks, GoI has said; inflation, falling rupee & sensex volatility may soften consumption and impact advertising, experts warn
Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data
A top source confirmed to e4m that Havas is still engaged in discussions with Madison, indicating that the conversations remain open-ended and far from closure
As AI handles the grunt work, Indian agencies wrestle with a harder question: Is efficiency quietly becoming the enemy of great ideas?
Three films, three everyday anxieties, and one quiet argument for why millions of Indians reach for the Astrotalk app
The ad film, written by Prasoon Joshi and directed by Amit Sharma, turns a child's scraped knee into an aching portrait of the one person a boy will always limp home to
The film captures small, intimate moments rather than relying on dramatic storytelling
As the IPL 2026 season begins, here are a few ads that caught our eye this week
Tony Harradine, CEO of Omnicom Media Asia Pacific, discusses integration, client trust, AI, talent economics, and India’s role with Dr. Annurag Batra of BW Businessworld Group and e4m Group
The acquisition will be carried out in three phases rather than through a single transaction
The campaign blends nostalgia, humour and cinematic storytelling to showcase how effortlessly the Škoda Kushaq wins hearts
According to the study Final 2025 Global New Business Barometer published by COMvergence, Mediabrands, Dentsu, Havas Media Network and Omnicom Media Group were among the other major contenders
The agency will handle Unilever’s foods business group across 13 markets
While Cheil has been a long-standing global partner for Samsung, this is the first time the agency has pitched for a significantly expanded mandate covering the full media mix
IRCTC has extended the last date for submission of bids to April 10, 2026
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