Ad veteran Amitabha Lahiri no more

e4m has learnt that he suffered a cardiac arrest this morning

e4m by e4m Staff
Published: Apr 16, 2026 11:14 AM  | 1 min read
Amitabha Lahiri
  • e4m Twitter

Seasoned advertising professional Amitabha Lahiri is no more.

e4m has learnt that he suffered a cardiac arrest this morning.

He was the CEO of MASH Advertising. Lahiri served as the Vice President of Everest Integrated Communications (Delhi branch) in the early 2000s. 

Lahiri joined Percept as Senior Vice President in 2007 and was later elevated to the position of COO. He then became the CEO of the newly incepted MASH India – a subsidiary of Percept/H.

Published On: Apr 16, 2026 11:14 AM