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Prior to his promotion, Arora served as Assistant General Manager - Marketing at Bharti Real Estate
Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.
Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility.
As part of the acquisition, Aampe's founding team, Paul Meinshausen, Schaun Wheeler, and Sami Abboud, will join MoEngage to lead its Agentic Decisioning initiatives
Team Pumpkin will handle Royaloak’s social media marketing, website management, e-commerce operations, and performance marketing initiatives
Under the proposed framework, influencers with more than 5,00,000 followers on a single social media platform would be treated as celebrities
Wade will lead communications for Reuters globally and will focus on external communications across both Reuters' editorial and commercial agendas
Prior to joining ABP Network, Tushar Banerjee was associated with NDTV Convergence
‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category
This expansion targets India’s growing nutraceuticals market, which is currently valued at over Rs 16,000 crore+
The June 11 notification superseded the government's previous 2022 framework and laid out an updated list of sporting events deemed to be of national importance
As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank
Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone
Prior to joining L’Oréal India, Krishnan served as Senior Manager – Communications at AB InBev India
Chase Xu, Vice President of Realme Global, will be overseeing the Indian market
John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity
Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception
TBWA\Lintas Mumbai’s ‘Don’t Look Up’ for Steadfast, which won a Bronze Lion in Film Craft (Script), is built on a familiar behaviour seen across India’s cash-driven economy
Rob Reilly, Global Chief Creative Officer at WPP, weighs in on WPP's recent business performance, Cannes Lions' changing priorities & the challenge of building creative momentum beyond Ogilvy in India
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation
Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem
Pooja Manek, Creative and Founding Member, Talented Agency India, shares her experience of being part of the Outdoor Lions jury this year
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
Design leads India’s charge with two shortlisted campaigns, while Film Craft contributes three entries ahead of tonight’s awards
Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product
Here are some glimpses from the French Riviera, as Cannes turns into a hub for creativity, marketing, media, technology and industry networking
The opening day also brought attention to the role of creative leadership in shaping the industry
Leo India, Ogilvy, The Refinery, Brand David Communications, and Humour Me delivered India's first metals of the 73rd edition, while Josy Paul and Sonal Chhajerh took the stage at The Terrace
Music Composer Subhajit Mukherjee, Jury Member for Entertainment Lions for Music, on global creativity, cultural perspectives and India's missed opportunity at Cannes Lions
Andrés Ordóñez, Global Chief Creative Officer at McCann Worldgroup, reflects on life after consolidation, addresses the controversy surrounding Lucky Yatra, and more
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
The most encouraging signal for India lies not in the medals already won, but in the shortlists that remain in contention
Introduced during IPL 2026, CTV Ad Pulse combines TAM's advertising monitoring capabilities with VTION's Connected TV audience measurement
AB InBev, the Cannes Lions Creative Marketer of the Year 2026, is awarded the inaugural Creative Brand Lion Grand Prix
GWI’s Chief Insights Officer Jason Mander on AI adoption, synthetic data, Gen Z, fragmented media behaviour & more
According to reliable sources, the network's CHRO Devlina Sanyal Majumdar and Vice President (HR) Kshipra Patil have resigned from their positions
Sources suggest that Devlina Majumdar will soon be joining Big FM in a senior role
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
Previously, Tripathyi served as Chief Manager – Corporate Affairs at Sterlite Power
Prior to this appointment, Gupta served at Marico Limited for nearly four years
Prior to his promotion, Ankit Apurv held the role of Associate Vice President – Marketing at the company
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Sushant Vithaldas, Head of Creator Marketing, India and Vimlarithan (Rithan) Vijaya as Creator Marketing Leader, Southeast Asia will lead Edelman’s creator marketing offering
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Previously, she held leadership positions at The Estée Lauder Companies and L'Oréal Group
Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores how Gen Z is reshaping luxury and why experiences and authenticity have become the new symbols of prestige
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
The original show-cause notices were issued not only to gaming companies but also to their directors, promoters and key managerial personnel. The Supreme Court has not quashed these proceedings
News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
While Ogilvy Mumbai leads the agency table with four shortlists, VML India follows with three
Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sun Pharma has agreed to acquire 100% outstanding shares of Innovcare Lifesciences Private Limited
Prior to joining The Plan Beyond, Priyanka Arora served as Vice President at Axis Max Life Insurance
The Film Craft category leads the tally with three shortlists as India makes the cut in only 4 out of 12 categories. Till now, India has secured 17 shortlists at Cannes Lions 2026
Many of the campaigns generating attention today are not necessarily the ones offering the biggest discounts
Health & Wellness leads the tally with four shortlists as India makes the cut in five of the seven categories announced today
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
This year's Father's Day campaigns redefined fatherhood with humour, heart, and a little unconventional love
An increasing number of brands are using creators, humour and shared cultural insights to engage with the occasion, often in partnership with other brands
They succeed Kosuke Kataoka, who returns to Hakuhodo Japan to take on new global responsibilities
Dave Denton, Chief Financial Officer, will step down from his current role and leave Pfizer on August 15
Rawal most recently served as Assistant General Manager - Marketing at Ceasefire Industries
He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Sharma will cease to be part of the company’s senior management personnel effective close of business hours on July 19, 2026
Unlike global AI platforms that build in English and translate later, Jio is building AI natively in Indian languages
JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Chairman & Managing Director Mukesh Ambani said Jio IPO is the most important value creation milestone for Reliance this year
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Cred founder Kunal Shah is expected to take on an operating role within the company
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
As Varun Mohan, Chief Commercial Officer for India and South Asia at MiQ, celebrates his birthday, we revisit his remarkable journey in the digital ecosystem
Ankush Bhattacharya has been associated with Jana Small Finance Bank for close to 4 years
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
As the Founder and Chairman of Carzonrent, Vij has spent over two decades transforming the way India thinks about personal and corporate mobility
As Alok Jalan, Managing Director of Laqshya Media, celebrates his birthday, we look back at his leadership journey over the years
Adwani brings over two decades of experience in cinema exhibition and entertainment, including 14 years with Miraj Cinemas
On his birthday, we revisit the remarkable journey of the visionary who transformed Indian television and led a media empire through decades of change and innovation
Kirana Club will continue to operate independently within the Meesho group
Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
He previously served as Managing Editor of the Hindi news channel India Daily Live
The man who won the inaugural Glass Lion from a Delhi living room at 2 AM, and built BBDO India from the backseat of a car, returns to the Croisette as a speaker
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how a Cannes Lion evolved from a rare exception to an industry expectation
Under the agreement, PMC will acquire Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch, and Thrillist, as well as its premium ad marketplace, Concert, and first-party data platform, Forte
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
Amitesh Punhani has over two decades of experience in driving business growth, building brands, managing large-scale P&L portfolios
Prior to this, Rao was Senior Director at Nike Retail for France and Benelux markets
Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement
TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV
The Innovist brands will be part of L’Oréal’s Consumer Products Division portfolio.
Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences
In tandem with Kent’s retirement, Chris Reitermann will also be transitioning away from his role as Co-CEO of Ogilvy APAC
At Visa, Rachita Marwaha served as Head of People, India & South Asia
Snap Inc.'s India marketing head Ankit Goyle told the Pitch CMO Summit that Gen Z's ₹930 billion spending power demands a complete rethink of how brands tell stories and measure attention
Dahiya recently resigned as the Chief Financial & Strategy Officer of Pizza Hut and Board Member of Yum India
Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India
In her new role, Sharma is responsible for shaping communication strategies that foster collaboration across the organization while supporting talent acquisition and business growth objectives.
Dasgupta brings more than 13 years of experience in communications and media relations, having worked across technology, BFSI, fintech, and corporate sectors
The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media
As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine
Over more than three decades in television journalism, he has remained a constant presence in an industry defined by relentless change.