`Internet Advertising News India`

Eureka Forbes calls for creative pitch for Aquaguard

The brand had been associated with Dentsu Creative

exchange4media Staff Nov 17, 2022 6:46 PM

WPP Ignite Awards: Winners felicitated at WPP Commerce

Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, adjudged winner in Spark category

exchange4media Staff Nov 17, 2022 1:06 PM

WPP Commerce 2022: Celebrating the commerce landscape

At the event WPP India also announced the winners of the WPP Ignite awards

exchange4media Staff Nov 17, 2022 12:29 PM

We found the pulse of what can really make ‘do nothing’ tick: Sukesh Nayak

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

Tanzila Shaikh Nov 17, 2022 9:05 AM

Throwback Thursday: When ICICI Prudential celebrated 'Ache Bande'

On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 17, 2022 8:42 AM

Education sector & influencers lead advtg violations: ASCI half-yearly report

According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22

exchange4media Staff Nov 16, 2022 11:23 AM

Dentsu Group creates new global management structure

The new structure is part of the integration of Dentsu International and Dentsu Japan Network into a single organization globally from Jan 1, 2023

exchange4media Staff Nov 16, 2022 10:10 AM

Did festive season really fuel advertising this year?

The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better

Kanchan Srivastava Nov 16, 2022 8:55 AM

‘Brands, regardless of size & segment, now need to be nimble’

Tushar Vyas, President – Growth and Transformation, GroupM South Asia, talks about what WPP Commerce has in store for the industry, the role of commerce and more

exchange4media Staff Nov 16, 2022 8:18 AM

Somany celebrates being desi with Salman Khan

The TVC is part of the brand’s 360-degree campaign ‘zameen se judey’

exchange4media Staff Nov 15, 2022 4:03 PM

Schoolchildren of Delhi NCR write 1000 open letters to address pollution

Otrivin Breathe Clean has installed 22 sustainable and self-cleaning air purifiers to improve the air quality of approximately 1000 schoolchildren

exchange4media Staff Nov 15, 2022 1:15 PM

Cadbury’s Bournvita ad: Force fit or tour de force?

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM

NEXT by Rediffusion creates television campaign for ICICIDirect

ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to start investing in an easy and smart way

exchange4media Staff Nov 14, 2022 5:45 PM