On International Women’s Day, Pee Safe encourages women to maximize their potential by taking care of their health and hygiene

exchange4media Staff Mar 16, 2020 3:53 PM

The campaign which challenges gender stereotypes, sees people sharing their opinion on the change they want to see

exchange4media Staff Mar 16, 2020 3:08 PM

The campaign 'Health Check #KarwayaKya?', which comprises light-hearted videos, takes a dig at the silly excuses people make to evade a visit to the doctor

exchange4media Staff Mar 16, 2020 2:37 PM

256 small quadcopter drones took off to showcase various formations and stimulations

exchange4media Staff Mar 16, 2020 11:01 AM

Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores

exchange4media Staff Mar 16, 2020 8:55 AM

Some agencies said they will be entering several categories this year instead; Indian ad-landers suggest the festival should be all digital to ensure smooth execution & high participation

Misbaah Mansuri Mar 16, 2020 7:47 AM

BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality

exchange4media Staff Mar 15, 2020 6:00 PM

The brand's partnership with Solar Charkha Mission, energy-efficient stores and sustainable workplace ensures the commitment towards being fashion-forward and responsible

exchange4media Staff Mar 15, 2020 10:00 AM

Conceptualized & created by ICE Media Lab, the campaign sees children singing lullabies for their parents to encourage them to go to sleep

exchange4media Staff Mar 14, 2020 4:00 PM

The campaign has been conceptualised by Dentsu Webchutney, Bangalore

exchange4media Staff Mar 14, 2020 1:44 PM

With Likee’s virtual Holi celebrations, people enjoyed the festivities of Holi without any risk or fear, making it a truly ‘happy’ Holi for all

exchange4media Staff Mar 14, 2020 1:29 PM

The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media

exchange4media Staff Mar 14, 2020 11:27 AM

Delivering the valedictory speech at the e4m Neons OOH Conference, the Group CEO of Madison Media spoke about the various aspects where OOH was lagging and how it could move ahead

exchange4media Staff Mar 13, 2020 8:32 AM

The campaign which went live on March 7th saw a digital release across Bausch + Lomb’s social media platforms

exchange4media Staff Mar 12, 2020 4:01 PM

The campaign titled #KotakPrimeWithDrive helps put the spotlight on Kotak's two-wheeler low-interest loan

exchange4media Staff Mar 11, 2020 5:48 PM

The Festival has secured alternative dates of 26-30 October 2020 if changing circumstances require the event to be postponed from June

exchange4media Staff Mar 11, 2020 5:46 PM

How does an event that completely develops out of attendee participation work?

exchange4media Staff Mar 11, 2020 5:03 PM

The campaign is spread across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn

exchange4media Staff Mar 11, 2020 4:45 PM

The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms

exchange4media Staff Mar 11, 2020 2:26 PM

The film, which showcases how women leave their mark in everything they make, will be shared across social media platforms

exchange4media Staff Mar 11, 2020 8:48 AM