Advertising
The campaign will be supported by integrated marketing campaign, including TV commercials in eight languages; also temperature-based activations on digital platforms
exchange4media Staff 1 week ago
The videos will be available on ESPN’s web and app platforms, ESPN Facebook & TCL’s official website
exchange4media Staff 1 week ago
We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward
Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans
Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season
Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended
Harjot Singh Narang 1 week ago
Releases a video to strengthen the message that triple riding should be avoided at all accounts
exchange4media Staff 08-April-2019
'Ab har galli se niklega hero' campaign celebrates budding heroes from the streets of India
exchange4media Staff 08-April-2019
Launches ‘Setting You Free’ campaign with brand ambassador actor Varun Dhawan
exchange4media Staff 08-April-2019
The campaign, which starts on April 8 and will go on till May 25, will see participants get trained to be selected and appointed as ‘Chief Tasting Officers’
exchange4media Staff 08-April-2019
The advertising campaign will first break on digital platforms, followed by TV during the IPL season
exchange4media Staff 08-April-2019
The 360-degree promotional ad campaign has woven a story around three families describing their unforgettable time they had at Imagica
exchange4media Staff 08-April-2019
The campaign ‘Pillsbury Cookie Cake Jo Khaaye, Fan Ban Jaaye!’ is an 11 film campaign conceptualised and created by Leo Burnett India
exchange4media Staff 08-April-2019
The industry conclave, knowledge sessions, masterclasses and ABBY Awards have been brought together to ensure maximum engagement
exchange4media Staff 08-April-2019
The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah
exchange4media Staff 08-April-2019
exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership
Guest Column: George Kovoor, Head of Digital Creative, Ogilvy, Mumbai examines Accenture's recent acquisition of advertising agency Droga 5 and its impact on the advertising industry
According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year
exchange4media Staff 08-April-2019
Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency
Tasmayee Laha Roy 08-April-2019
For the campaign, Anytime Fitness has associated with EaseMyTrip, Rohto Pharma, LabCare PLUS and MobiKwik
exchange4media Staff 07-April-2019
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