The ad, conceptualised by Star Sports in-house creative team, shows Kapoor and Jaaferi as friends indulging in one-upmanship contests

exchange4media Staff Dec 31, 2019 3:56 PM

With account movements happening through the year, 2019 was quite an eventful one for the industry

exchange4media Staff Dec 31, 2019 8:32 AM

Joshi, CEO and CCO, McCann Worldgroup India, & Chairman, McCann Worldgroup Asia Pacific, shares with exchange4media advertising trends that fuelled 2019

Misbaah Mansuri Dec 31, 2019 8:18 AM

The ad conceptualised and executed by VISCOMM 360 Communications is being promoted across ICICI Lombard's social media assets

exchange4media Staff Dec 30, 2019 5:40 PM

The Minister of Information and Broadcasting addressed Congress MP Manish Tewari's four-point query about the govt's ad spends

exchange4media Staff Dec 30, 2019 3:53 PM

GoAir is running the campaign across social media platforms including Facebook, Twitter, YouTube, Instagram, and LinkedIn

exchange4media Staff Dec 30, 2019 2:41 PM

The ads will be embedded in videos that students & millennials watch on digital platforms like blogging sites, vlog channels and online music streaming channels

exchange4media Staff Dec 29, 2019 4:00 PM

The campaign focuses on how consumers can complement their favourite home-made food with deliveries from Swiggy to elevate their meals

exchange4media Staff Dec 28, 2019 8:14 AM

The agency created the first film based on UP and Delhi, with region-specific insights from both the markets

exchange4media Staff Dec 28, 2019 8:12 AM

Conceptualized and executed by Wunderman Thompson, Kotak Life's new campaign highlights the importance of a 'complete life insurance plan'

exchange4media Staff Dec 28, 2019 7:59 AM

The new Uber Auto campaign addresses the challenges women face while commuting to work

exchange4media Staff Dec 28, 2019 7:56 AM

The film is part of the campaign targeting millennials looking to capture their perfect moments on Instax camera

exchange4media Staff Dec 28, 2019 7:55 AM

Diamond Producers Association has released its latest ad film for their ‘Real is Rare, Real is a Diamond’ campaign, which ticks all the right boxes

Shikha Paliwal Dec 26, 2019 9:23 AM

Guest Column: Amaresh Godbole, CEO, Digitas India, writes on the landmark moments of 2019 and what 2020 will bring for the industry

Amaresh Godbole Dec 26, 2019 9:06 AM

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

The campaign for Dynamic Asset Allocation Funds has ‘Markets Fluctuate’ printed upside-down on outdoor across 70 towns

exchange4media Staff Dec 25, 2019 12:00 PM

The campaign has been designed and executed by Dentsu Impact

exchange4media Staff Dec 24, 2019 7:01 PM

The initiative is meant to empower consumers by providing them with more choices and newer eat experiences

exchange4media Staff Dec 24, 2019 4:05 PM

The theme of the campaign is all about people feeling beautiful and loving themselves regardless of shape, size, colour, gender & sexuality preference

exchange4media Staff Dec 23, 2019 2:28 PM

The film is conceptualised to seed in a social message amongst the public and encourage them to embark on a path of holistic digitalisation

exchange4media Staff Dec 22, 2019 6:00 PM