The TVC will be aired on multiple channels on television and on IPL on Hotstar

exchange4media Staff Sep 15, 2020 4:06 PM

The brand aims to reach out to the 550Mn+ IPL viewers and accelerate the need for online higher education in India

exchange4media Staff Sep 14, 2020 2:47 PM

The campaign features some of India’s leading sports icons such as PV Sindhu, Viren Rasquinha and Saurav Ghosa

exchange4media Staff Sep 14, 2020 2:40 PM

The campaign film has been curated by FCB India

exchange4media Staff Sep 14, 2020 10:58 AM

Bhasin looks fondly at highlights from his illustrious journey with AAAI and how the body has evolved with the changing times

Misbaah Mansuri Sep 14, 2020 8:18 AM

This campaign emphasizes on some of the iconic moments of the country

exchange4media Staff Sep 13, 2020 6:00 PM

The campaign has been conceptualized and executed by Cornerstone

exchange4media Staff Sep 13, 2020 2:00 PM

The brand has launched a digital video campaign to announce the same

exchange4media Staff Sep 13, 2020 10:00 AM

FCB Ulka Advertising has conceptualised and crafted this phase of the Streedhan campaign

exchange4media Staff Sep 12, 2020 7:42 PM

The film has been shot on OnePlus, including the use of flagship OnePlus 8 Series 5G, and produced by the VICE Media

exchange4media Staff Sep 12, 2020 9:22 AM

ASCI will continue to focus on improving its processes for even faster turnaround by leveraging digital technology & platforms, says Kamath, the newly appointed Chairman

Misbaah Mansuri Sep 11, 2020 9:02 AM

On Digital, July registered the highest number of new advertisers and brands between May and August

exchange4media Staff Sep 11, 2020 7:37 AM

Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year

Misbaah Mansuri Sep 10, 2020 8:40 AM

According to the report, there have been over 20 new categories and 1800+ new advertisers in July-August compared to last year

exchange4media Staff Sep 9, 2020 4:59 PM

Pandey, the National Creative Director of Leo Burnett India, speaks about the evolution of creative concepting and ad production as the industry continues to work from home

Misbaah Mansuri Sep 9, 2020 8:45 AM

Conceptualised by Wunderman Thompson South Asia, the film explores a first time creative thought of multilingual songs, all with references to the moon, beauty and glow

exchange4media Staff Sep 8, 2020 5:47 PM

Conceptualized by ADK Fortune, the campaign has been executed by the advertising agency Havas Worldwide

exchange4media Staff Sep 8, 2020 2:40 PM

Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide speaks about the integration of agencies and the new rulebook for CCOs post-COVID

exchange4media Staff Sep 8, 2020 8:31 AM

The company plans to make digital and social media the preferred means to amplify awareness about the product, given the profile of the core audience

Misbaah Mansuri Sep 8, 2020 8:11 AM

The 19th meeting of the Supreme Court-mandated Committe on Content Regulation in Government Advertising (CCRGA) was held on September 4

exchange4media Staff Sep 7, 2020 5:26 PM