Advertising News
Cannes Lions

Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020

Shikha Paliwal Nov 19, 2019 8:39 AM

VLCC campaign

‘Take the Orange Pledge: Stand Up India’ campaign inspired over 550000 people to take the pledge online in 7-days, and over 100,000 people signed on the Orange dot pledge symbol at VLCC centres

exchange4media Staff Nov 18, 2019 7:22 PM

Neena Gupta Ching's Secret

The TVC for ‘Desi Chinese se kya darna’ campaign is directed by the National Award-winning producer and director, Maneesh Sharma of Dum Laga Ke Haisha and Band Baaja Baaraat fame

exchange4media Staff Nov 18, 2019 7:17 PM

Axis Bank Kochi

The music video conceptualised by Lowe Lintas and featuring Kochi-based music band Masala Coffee, showcases four protagonists who use the Kochi1 Card to enhance their payment experience in new ways

exchange4media Staff Nov 18, 2019 3:08 PM

Taglr ShopperAds

‘ShopperAds’ platform will help stores & e-tailers save on growing costs of customer acquisition and reducing customer spends by providing specific and accurate information of products

exchange4media Staff Nov 18, 2019 2:57 PM

Padamsee

Chintamani Rao, Strategic Marketing and Media Advisor, pays his tribute to Alyque Padamsee on his first death anniversary

Chintamani Rao Nov 18, 2019 1:32 PM

Google

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

exchange4media Staff Nov 18, 2019 11:06 AM

Big Bang

Mindshare India won the maximum of 18 Gold, 13 Silver and 4 Bronze Awards at The Advertising Club Bangalore’s Big Bang 2019

exchange4media Staff Nov 18, 2019 9:08 AM

ixigo campaign

The campaign on “What not to do in a flight” aims to raise awareness of unwritten rules to follow while travelling. It serves as a useful guide for travellers on in-flight etiquette

exchange4media Staff Nov 17, 2019 6:00 PM

Airbnb collaborates with The City Place of Jaipur

A video capturing His Highness Maharaja Sawai Padmanabh Singh welcoming guests to his home, to experience royalty was launched. The Gudliya Suite at the palace opens doors for guests from November 23

exchange4media Staff Nov 17, 2019 10:00 AM

Fujifilm India

The campaign created and conceptualised by Hammer Communications premiered on November 11, across all digital and leading OTT platforms like Hotstar, Netflix, Amazon Prime, etc

exchange4media Staff Nov 16, 2019 4:00 PM

M A Parthasarathy

Parthasarathy, CEO, Mindshare South Asia, spoke at the Bangalore Advertising club’s The Big Bang Awards for Excellence in Media & Wellness, on the trends and technological advances of the future

Neethu Mohan Nov 16, 2019 1:22 PM

Man Company

The campaign has gone live on the social media handles of both Ayushmann Khurrana & The Man Company

exchange4media Staff Nov 16, 2019 9:17 AM

Pizza Hut ad campaign

The campaign conceptualized by Creativeland Asia and directed by Prahlad Kakkar has been released in a range of languages on TV and digital media

exchange4media Staff Nov 16, 2019 9:07 AM

Wavemaker

The campaign film, featuring freestyle champion Justone Du Plessis, has got 1.3 billion views on TikTok and nearly a million views on Instagram

exchange4media Staff Nov 16, 2019 9:06 AM

Apollo

The ‘Desh ki Andekhi Taqat’ campaign by Crayons Advertising, featuring Bachchan, will have a pan-India release on all mediums

exchange4media Staff Nov 16, 2019 8:45 AM

Bharti AXA 'Let Them Shine' campaign

The new video campaign ‘Let Them Shine’ is an awareness initiative that urges parents to help their children follow their dreams unconditionally

exchange4media Staff Nov 15, 2019 6:29 PM