Advertising

The campaign will be supported by integrated marketing campaign, including TV commercials in eight languages; also temperature-based activations on digital platforms

exchange4media Staff 1 week ago

The videos will be available on ESPN’s web and app platforms, ESPN Facebook & TCL’s official website

exchange4media Staff 1 week ago

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza 1 week ago

Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans

Noel Dsouza 1 week ago

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan 1 week ago

Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended

Harjot Singh Narang 1 week ago

Releases a video to strengthen the message that triple riding should be avoided at all accounts

exchange4media Staff 08-April-2019

'Ab har galli se niklega hero' campaign celebrates budding heroes from the streets of India

exchange4media Staff 08-April-2019

Launches ‘Setting You Free’ campaign with brand ambassador actor Varun Dhawan

exchange4media Staff 08-April-2019

The campaign, which starts on April 8 and will go on till May 25, will see participants get trained to be selected and appointed as ‘Chief Tasting Officers’

exchange4media Staff 08-April-2019

The advertising campaign will first break on digital platforms, followed by TV during the IPL season

exchange4media Staff 08-April-2019

The 360-degree promotional ad campaign has woven a story around three families describing their unforgettable time they had at Imagica

exchange4media Staff 08-April-2019

The campaign ‘Pillsbury Cookie Cake Jo Khaaye, Fan Ban Jaaye!’ is an 11 film campaign conceptualised and created by Leo Burnett India

exchange4media Staff 08-April-2019

The industry conclave, knowledge sessions, masterclasses and ABBY Awards have been brought together to ensure maximum engagement 

exchange4media Staff 08-April-2019

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff 08-April-2019

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 08-April-2019

Guest Column: George Kovoor, Head of Digital Creative, Ogilvy, Mumbai examines Accenture's recent acquisition of advertising agency Droga 5 and its impact on the advertising industry

George Kovoor 08-April-2019

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff 08-April-2019

Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency

Tasmayee Laha Roy 08-April-2019

For the campaign, Anytime Fitness has associated with EaseMyTrip, Rohto Pharma, LabCare PLUS and MobiKwik

exchange4media Staff 07-April-2019