Advertising News
BARC

In the brand's category, Ajio.com is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

adex

As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre

exchange4media Staff Jun 19, 2020 8:46 AM

Get Set Grow!

As part of the first edition of our new series - Get Set Grow! - Mark Read, CEO, WPP, speaks with Naziya Alvi Rahman, editor, exchange4media

Naziya Alvi Rahman Jun 19, 2020 8:04 AM

Axis ad

The film highlights the meaning of the term 'Khata' both in the transactional sense and in the context of the emotional connect between two people

exchange4media Staff Jun 18, 2020 1:21 PM

wpp

The company will invest $30 million over the next three years to fund inclusion programmes within WPP and to support external organisations

exchange4media Staff Jun 17, 2020 7:43 PM

creative

Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

Priya Shivakumar, NCD, Wunderman Thompson

In today's edition of e4m Creative Zone, we speak to Priya Shivakumar, NCD, Wunderman Thompson on the rise of creatives during the lockdown, managing remote shootings with limited resources and more

Misbaah Mansuri Jun 17, 2020 8:25 AM

Pepper

K Venugopal, Chairman of Pepper Trust, conveyed the news, adding that the awards will be conducted 'with all its grandeur' in 2021

exchange4media Staff Jun 16, 2020 3:27 PM

kantar

The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets

exchange4media Staff Jun 16, 2020 2:21 PM

cannes lions

An alumna of Mudra Institute of Communications (MICA), Jaiswal has worked for names such as Bates India, Leo Burnett, Ogilvy and BLKJ

exchange4media Staff Jun 16, 2020 9:01 AM

euro

‘Teacher My Superhero’ campaignwas rolled out on June 14, 2020, with the release of a song composed and sung by singer Shaan titled ‘O Teacher Shukriya’

exchange4media Staff Jun 15, 2020 7:21 PM

&flix

In a quirky new ad film shot at home during the lockdown, José Covaco relives the excitement of a movie premiere. The line-up includes Hollywood blockbusters like Jumanji: The Next Level

exchange4media Staff Jun 15, 2020 5:59 PM

In conversation with Arjuna Gaur, Exec Creative Director, Leo Burnett India

In today's edition of e4m Creative Zone, we speak to Arjuna Gaur, ECD, Leo Burnett India, on creating through constraints, client-spending and more

Misbaah Mansuri Jun 15, 2020 8:46 AM

Ariel

The heart-warming film shows how different family members are taking part in chores during these times

exchange4media Staff Jun 14, 2020 10:00 AM

Hershey's

The brand has shared over 100 recipes as part of its digital campaign

exchange4media Staff Jun 13, 2020 8:00 PM

Lay's

As part of the special initiative, hygiene kits will be distributed to over 40,000 families

exchange4media Staff Jun 13, 2020 4:00 PM

Fastrack

The campaign is aimed at Gen-Z girls and promotes the brand’s latest collection of watches & bags

exchange4media Staff Jun 13, 2020 9:07 AM