Internet Advertising News India


Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, adjudged winner in Spark category

exchange4media Staff Nov 17, 2022 1:06 PM


At the event WPP India also announced the winners of the WPP Ignite awards

exchange4media Staff Nov 17, 2022 12:29 PM

Sukesh Nayak

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

Tanzila Shaikh Nov 17, 2022 9:05 AM

ICICI Prudential

On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 17, 2022 8:42 AM


According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22

exchange4media Staff Nov 16, 2022 11:23 AM


The new structure is part of the integration of Dentsu International and Dentsu Japan Network into a single organization globally from Jan 1, 2023

exchange4media Staff Nov 16, 2022 10:10 AM


The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better

Kanchan Srivastava Nov 16, 2022 8:55 AM


Tushar Vyas, President – Growth and Transformation, GroupM South Asia, talks about what WPP Commerce has in store for the industry, the role of commerce and more

exchange4media Staff Nov 16, 2022 8:18 AM


The TVC is part of the brand’s 360-degree campaign ‘zameen se judey’

exchange4media Staff Nov 15, 2022 4:03 PM


Otrivin Breathe Clean has installed 22 sustainable and self-cleaning air purifiers to improve the air quality of approximately 1000 schoolchildren

exchange4media Staff Nov 15, 2022 1:15 PM

Bournvita presents Forced Packs

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM


ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to start investing in an easy and smart way

exchange4media Staff Nov 14, 2022 5:45 PM


The one-day event will showcase WPP’s holistic eCommerce offering via a series of keynotes and workshops

exchange4media Staff Nov 14, 2022 3:28 PM


On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

Sandhya Raghavan Nov 14, 2022 7:41 AM


The ‘Palak jhapkao, loan paao!’ campaign is a series of short films

exchange4media Staff Nov 13, 2022 4:00 PM

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