Internet Advertising News India

Smytten campaign

The campaign features bollywood actor Adah Sharma, fitness trainer Yasmin Karachiwala & content creator, model & body-positivity advocate Sakshi Sindwani

exchange4media Staff Sep 21, 2021 3:15 PM


With an aim to expand its reach among millennials & gen Z, the films will play on Hotstar during IPL

exchange4media Staff Sep 21, 2021 2:55 PM


The campaign will be a series of three advertisements throughout the second leg of IPL across media platforms

exchange4media Staff Sep 21, 2021 2:48 PM

JK Tyres campaign

The campaign ‘Smart Tyre – Tyre With a Brain’ has been launched by Cheil India

exchange4media Staff Sep 20, 2021 4:53 PM

Arjun  Kapoor

Through this campaign, the healthcare platform aims to reach out to a larger audience to spread the message about making health a priority amongst individuals

exchange4media Staff Sep 20, 2021 3:53 PM

neeraj chopra cred ad

Chopra has wowed the internet and the marketing fraternity with his acting prowess in a hilariously self-aware ad for the IPL comeback

Mansi Sharma Sep 20, 2021 10:21 AM

neeraj chopra

The first film went live on the day of the first match of the IPL season

exchange4media Staff Sep 20, 2021 9:48 AM


Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign

Neeta Nair Sep 20, 2021 8:45 AM


The campaign for large and small electronic products by the brand has been conceived by The Womb

exchange4media Staff Sep 19, 2021 6:00 PM

bangalore airport

At the heart of the campaign are three short digital films which focus on various aspects of airport operations

exchange4media Staff Sep 18, 2021 4:00 PM

cadbury ad

The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

cadbury ad

While the new ad retains the format and the tune of the original, it celebrates how far women have come

exchange4media Staff Sep 17, 2021 10:54 AM

Peter Huijboom and Ashish Bhasin

Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO

Naziya Alvi Rahman Sep 16, 2021 9:02 AM


The campaign is a reminder for professionals to hit pause, reconnect with loved ones, and find a new idea of balance

exchange4media Staff Sep 14, 2021 1:49 PM