
The actor urges consumers to opt for the correct roof waterproofing technique for a lasting impact
exchange4media Staff Dec 28, 2020 6:48 PM

The TVC is playful and weaves in the elements of joy, positivity and mood upliftment
exchange4media Staff Dec 28, 2020 4:20 PM

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
Misbaah Mansuri Dec 28, 2020 8:55 AM

Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more
Javed Farooqui Dec 28, 2020 8:15 AM

The brand collaborates with Indian Theatre Actor, Boman Irani and celebrated Chef, Manish Mehrotra in the first leg of the campaign
exchange4media Staff Dec 27, 2020 8:00 PM

With #WinZO & #JeetneMeinKickHai trending in the top 5 on Twitter, the campaign has already garnered more than 300 million impressions across digital platforms
exchange4media Staff Dec 26, 2020 4:00 PM

Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day
exchange4media Staff Dec 26, 2020 8:25 AM

The campaign is rooted in its philosophy of ‘Fun is for life, and not just for kids’
exchange4media Staff Dec 26, 2020 8:17 AM

Cricket Australia forges partnership with antiperspirant brand Rexona
exchange4media Staff Dec 24, 2020 6:15 PM

At the e4m webinar in collaboration with Advertising Club Madras, panellists discussed the changes observed in 2020, expectations from the new year, and more
exchange4media Staff Dec 24, 2020 9:21 AM

Experts will delve into the key learnings of 2020 and how brands plan on aligning ad spends in the new normal
exchange4media Staff Dec 23, 2020 9:19 AM

The films touch upon numerous issues that have emerged during the ongoing pandemic, including the crisis of healthcare systems, the vulnerability of the elderly, and cyber harassment
exchange4media Staff Dec 22, 2020 7:01 PM

The campaign, being driven by influential fashionistas, urges the audience to engage and participate
exchange4media Staff Dec 22, 2020 4:58 PM

The ad by Ogilvy & Mather aims at educating consumers about the importance of complete waterproofing in the construction of a new house
exchange4media Staff Dec 22, 2020 4:06 PM

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth
exchange4media Staff Dec 22, 2020 12:11 PM

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1
exchange4media Staff Dec 22, 2020 9:26 AM

The campaign, created by Tilt Brand Solutions, focuses on the true essence of the brand - special moments celebrated like royalty
exchange4media Staff Dec 21, 2020 12:41 PM

Each film targets different consumer cohorts which have been picked basis consumer insights and learnings from the past campaigns
exchange4media Staff Dec 20, 2020 10:00 AM

The campaign is set to be amplified extensively across TV, digital, outdoor, and social media
exchange4media Staff Dec 19, 2020 9:08 AM