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As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
'Poora India Watchega', a nationwide campaign for the FIFA World Cup 2026, is developed by agency Talented and mktgstack
Apostrophe Ventures is a future-ready marketing and communications venture designed for a world shaped by complexity, speed, and intelligent systems
The ruling marks a major development in the high-profile money laundering probe involving online gaming platform Gameskraft Technologies Pvt. Ltd.
Puri is currently the Managing Director and Chief Executive Officer of Cipla Health
Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years
Nitin Golani has over two decades of global experience across education, technology, and consumer sectors
Malkan was earlier Associate Director- Brand Solutions, Sports, National Execution Lead.
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers
Prior to this, Rahul Shinde was Chief Executive Officer of Yum! Brands and Whole Time Director at Devyani International Limited
Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation
Prior to joining Grapes Worldwide, he held leadership roles at agencies including Techmagnate, Intelegencia, and Unyscape
Sumit Patil joins the company following a nearly five-year tenure at Zee Entertainment Enterprises Limited
WPP Media’s TYNY Midyear 2026 report forecasts India’s ad revenue to grow 8.8% this year with digital, commerce and AI-led formats driving momentum but total TV advertising to decline 6.8%
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
The restriction addresses the specific structural feature through which the platform has been used to fabricate after-the-event 'paper leak' evidence
While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat
Brands are increasingly building campaigns around experiences rather than products, with creators playing a key role in making them relatable, credible and discoverable
Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Guest Column: Senior Journalist Prabhu Chawla shares his views on the political unity of four prominent South Indian leaders and its impact on national politics
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuj Agarwal has over 20 years of experience in marketing for pharmaceuticals, medical device implants
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
Avalani has built a reputation that extends far beyond traditional marketing
Anthropic said the US government had directed it to block access to Fable 5 and Mythos 5 for foreign users under export control rules
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
Messi meets AI, SRK meets aspiration, and a baniyan gets its moment. This week's best ads sell feelings more than products
Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle
FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history
Nandwani joins Lyxel&Flamingo from VDO.AI where she was Associate Manager- Publisher Success
In this feature, Abhinav K. Srivastava shares his three-decade journey in communications, the evolution of PR, crisis management, agency life, and the future of the profession
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
The company bagged 6 wins in the Brand Integration and Marketing category
Burson will strengthen CHL’s presence and positioning across business, financial and strategic platforms
Desh Ki Pathshala will air daily at 8:50 PM starting 16 June across TV, CTV, and YouTube
Over the last 2 decades, Anjana Om Kashyap has emerged as one of the most influential faces in Hindi TV journalism, building a career defined by consistency & visibility
New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram
The latest standoff comes close on the heels of Sony's ongoing distribution dispute with Tata Play, a matter that is currently pending before the Telecom Disputes Settlement and Appellate Tribunal
In this role, Mitra managed Adobe’s interaction with Central & State Governments leading Adobe advocacy on policy issues
Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing
Sengupta previously worked with Amazon Web Services, DBS Bank, Vodafone and HSBC
Before International Flavors & Fragrances, Apurvaa Pandey was with DuPont Nutrition & Biosciences
Most recently, Pradhan served as Vice President and General Manager for P&G Indonesia
Here are some special moments from the e4m Play Streaming Media Awards 2026
Industry stakeholders have until July 27 to submit comments on the draft framework
According to reports, Jaspal Rana passed away at Max Hospital in Delhi
At Sony Pictures Networks India, Upadhyay will work closely with the company's leadership team on financial strategy, business planning and performance management
Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims
At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement
AI search rewards what was actually said about your brand, not what you paid to say about yourself and that distinction is turning marketing strategy on its head
As Founder-Director of Nett Value Media, Janardan Pandey has established himself as a respected media strategist, known for combining business understanding with an instinct for emerging opportunities
The account is valued at an estimated $250 million, according to reports
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Anand Shankar was previously with Balaji Telefilms as Sales Lead - South & East
Netflix won 6 wins in Content category and 11 wins in Talent category
The steaming platform bagged 5 wins in the Content category, 8 wins in the Talent category and 6 wins in the Brand Integration & Marketing category
Jio Studios secured 7 wins in Talent category and 1 win in Content category
The platform bagged 6 wins in Content category and 16 wins in Talent category
Arha Media Broadcasting Pvt Ltd bagged 5 wins in Content category, 3 wins in Talent category and 3 wins in Brand Integration & Marketing category
Among the key winners are JioHotstar, Sony LIV, Netflix, Arha Media Broadcasting Pvt Ltd, Jio Studios and Prime Video
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati explains why the shift from FAANG to MANGOS is not a change in tech leadership but how consumers discover, evaluate and choose
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
According to sources, she will host the channel's flagship show, 'News Ki Pathshala'
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
Guest Column: Adman Prabhakar Mundkur explores the question - Who should have the right to choose the developer—the landowner or the residents who live on the land?
From gaming hubs and retail media to IoT homes and creator studios, EY-Parthenon's Raghav Anand laid out why the television screen is rapidly becoming the most powerful commercial real estate in India
The acquisition expands Havas Play’s offering across sports marketing, live experiences, branded partnerships, creator engagement and experiential activation
Desai served as Vice President – Consumer Insight, Media and Competitive Intelligence at Britannia Industries
e4m columnist and author Ganapathy Viswanathan shares why ‘A Titan Story’ took him down the memory lane
The shortlists have been released for Dan Wieden Titanium Lions, Glass: The Lion for Change, and the Innovation Lions
Vishwajeet Singh brings over 16 years of experience across sales, marketing, business development, and customer relationship management
People familiar with the development say Pernod Ricard India has awarded ZeroFifty Mediaworks a three-year creative mandate following a competitive multi-agency pitch process
Prior to joining TVF, she served as Global Lead – Corporate Communications at PDS Limited
Datta will manage the role of Chief Communications Officer, in addition to his existing responsibilities as Senior Director CIP with full P&L ownership
Grey 82.5 will collaborate closely with the Imperial Blue leadership team, led by Ahmed Rahimtoola and Ishwindar Singh, to strengthen the brand
Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem
Manifestation reels do not just sell hope; they convert faith into engagement, engagement into distribution, and distribution into revenue, writes M. Gautham Machaiah
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
Hamavvand Chwda served as Group Head - Commercial & Administration at Balaji Telefilms
Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital
BCCL on Wednesday issued a public notice stating that Pune Times Mirror, Ei Samay, NavGujarat Samay and Ahmedabad Mirror are not controlled by the group or any of its affiliates
The court called the ED proceedings 'an arbitrary attack and abuse of powers'
Dr. Annurag Batra examines how Narendra Modi’s leadership has shaped public perception, political longevity and India’s evolving global image
The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
Prior to joining GTPL, Vivek was Co-Founder and CEO of Excitel Broadband
The funds will support the company's strategic and business initiatives.
During a fireside chat, Lalatendu Panda, Senior VP and Business Head, Quick Commerce, Reliance Retail will share latest trends, growing convergence of CTV & quick commerce and more
Dhruv Dhawan, Vice President, Revenue at The Trade Desk, took the stage at the Pitch CMO Summit 2026 to discuss driving growth in an increasingly fragmented media environment
At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds
He joins IndoSpace from Aditya Birla Housing Finance, where he served as Digital Marketing Lead
Godrej Wealth has appointed Neeraj Mahajan as Chief Business Officer and Ankit Dhadda as Chief Digital Officer
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
At the fourth edition of the conference, Ashwin Padmanabhan, COO, WPP Media, will share insights on the topic, 'The Budget Is Ready. But Where Do You Bet? A Leader's Unfiltered Take on CTV'
Prior to joining dentsu Vietnam, he served as Managing Partner at WPP Media