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The second day will see participation from Ravinder Takkar, Gaurav Gandhi, Thomas Barta, Niraj Ruparel, among others

exchange4media Staff Nov 20, 2020 9:11 AM

Radhika Gupta?blur=25

Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market

Mitaksh Jain Nov 20, 2020 9:10 AM


The PV News app will host hyper local content across 30 districts

exchange4media Staff Nov 20, 2020 9:10 AM

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In a chat with e4m, Abhay Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on strategic tie-ups with OTT platforms and movies as well

Tasmayee Laha Roy Nov 20, 2020 9:08 AM


The Give initiative is a part of the ‘Education for All’ umbrella campaign

exchange4media Staff Nov 19, 2020 6:21 PM

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Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President

exchange4media Staff Nov 19, 2020 4:57 PM

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Tata Sky Binge will add several on-demand titles from CuriosityStream’s library

exchange4media Staff Nov 19, 2020 3:48 PM


With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at

exchange4media Staff Nov 19, 2020 2:54 PM

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Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata

exchange4media Staff Nov 19, 2020 2:47 PM

Tata Tea?blur=25

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy

Ritika Raj Nov 19, 2020 2:28 PM

Yellophant Digital wins digital marketing mandate of Edmingle?blur=25

The agency will manage the brand’s 360-degree digital marketing duties, including creatives, communications, and media strategy

exchange4media Staff Nov 19, 2020 1:41 PM


Mzaalo has announced its partnership with brands across categories such as Beauty & Skincare, Travel, Electronics, Fashion & Lifestyle, Health and Wellness, Gifting, amongst others

exchange4media Staff Nov 19, 2020 12:52 PM


The brand is hosting a wide range of Instagram Lives, contests, online quizzes, articles & informative posts on issues modern Indian men face today

exchange4media Staff Nov 19, 2020 12:41 PM


With the innovative feature, the company aims to create an environment that is conducive for digital ways of working for Rx dug brands

exchange4media Staff Nov 19, 2020 12:28 PM


This collaboration will allow Tonic to extend their specialized services to brands from South India

exchange4media Staff Nov 19, 2020 11:26 AM


Day 1 of e4m Screenage conference will see mobile marketers sharing in-depth insights and conversations on how brands can develop deeper engagement levels as mobile adoption accelerates

exchange4media Staff Nov 19, 2020 9:42 AM

kashyap vadapilli?blur=25

Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to Rs 120 crore in FY20

Misbaah Mansuri Nov 19, 2020 9:22 AM

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During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament

exchange4media Staff Nov 19, 2020 9:06 AM


This collaboration will help to build advertiser confidence in the value of in-game media by using the technologies they trust

exchange4media Staff Nov 18, 2020 7:51 PM