Guest-Column News
Guest Column: Dr. Rabindra Narayan, Founder & MD, GTC Network, Father of Punjabi Satellite Television, shares why India needs a unified, census-based ratings system
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future
Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
Guest Column: Senior brand, growth & media leader Ketan K Bharati shares his views on why the CMO's next evolution will be designing choice, not just creating demand
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author writes that Yastika Bhatia’s landmark Lord’s hundred has opened the door to a new chapter in Indian women’s cricket
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages, cultures and stories more than ever
Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how genuine relationships are creating lasting customer loyalty beyond traditional advertising
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings
Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TAM and BARC
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Rajeev Beotra’s ‘Chronicles from Mehra World’ will continue next week
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, reflects on Sourav Ganguly’s fearless leadership, self-belief and role in transforming Indian cricket
Disha Singh, Independent Creative Consultant, pays tribute to Jishnu Sen, recalling how his sharp wit, compassion and encouragement left a lasting impression
Jayshree Sundar, Ex President-North of Leo Burnett, recalls how Jishnu Sen was thriving in today’s work environment, blending modern thinking with old-world hospitality and charm
Guest Column: Soumitra Karnik, Independent Creative Consultant, Lintas, JWT, Dentsu, remembers his friend and industry veteran Jishnu Sen
Guest Column: Sunil Gupta, marketing veteran and independent consultant, shares heartfelt memories of late industry stalwarts Jishnu Sen and Samir Gangahar
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
Author and historian Bhuvan Lall traces how the Ghadr movement emerged in America under Har Dayal's leadership, laying the foundations for India's global struggle for independence
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with value creation replacing time-based billing as the key metric
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Guest Column: Adman Prabhakar Mundkur writes that India's business families are becoming an integral part of their companies' brand strategy through greater public visibility
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries
Veteran industry leader Srinivasan Swamy remembers Ashok Kumar Das as a visionary leader whose integrity, innovation and mentorship helped shape India's modern market research industry
Amit Ray, Founder Partner at Media First Consulting, remembers Ashok Das as someone who chose uncertain future over secure MNC comfort
Manish Porwal, Group Managing Director of Alchemist Marketing Solutions, remembers Ashok Das as one of the finest and the most beautiful minds in the Indian research industry
Guest Column: Adman Prabhakar Mundkur examines India’s Cannes Lions 2026 performance and asks whether fewer entries or weaker work led to the subdued showing
Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation
Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores how Gen Z is reshaping luxury and why experiences and authenticity have become the new symbols of prestige
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how a Cannes Lion evolved from a rare exception to an industry expectation
Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Guest Column: Senior Journalist Prabhu Chawla shares his views on the political unity of four prominent South Indian leaders and its impact on national politics
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Guest Column: Adman Prabhakar Mundkur explores the question - Who should have the right to choose the developer—the landowner or the residents who live on the land?
e4m columnist and author Ganapathy Viswanathan shares why ‘A Titan Story’ took him down the memory lane
Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem
Manifestation reels do not just sell hope; they convert faith into engagement, engagement into distribution, and distribution into revenue, writes M. Gautham Machaiah
Dr. Annurag Batra examines how Narendra Modi’s leadership has shaped public perception, political longevity and India’s evolving global image
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers
Guest Column: Marketing veteran Shubhranshu Singh shares how the timings for the FIFA World Cup could not be better because the times could not be worse
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on how this honour celebrates a visionary who reshaped Indian advtg through empathy & cinematic brilliance
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Vinod Thadani, CGO, Dentsu Media Group & CEO, iProspect, speaks with Shripad Kulkarni on the death of demographic planning, the rise of behavioural signals — and why the brief must now decide the mix
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why trust is becoming the most powerful currency in modern advertising as AI reshapes consumer behaviour
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Guest Column: Dr. Sandeep Goyal shares why Goafest must adopt the Cannes Lions playbook to become a world-class creative festival
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury
Guest Column: Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how Rajdeep Sardesai brings the same passion and energy that made him stand out years ago
Rohit Ohri, ad veteran and Founder of OHRIGINAL, writes why AAAI must reinvent itself for a younger, AI-driven and rapidly evolving advertising ecosystem to remain relevant
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains why Hardeep Singh’s book feels like ‘a long conversation’
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Dr Annurag Batra tracks Prime Minister Narendra Modi’s journey from Gujarat to the national stage & how he is the face of a new and aspirational India
Guest Column: Ad industry veteran Ramesh Narayan reflects on his journey with the AAAI, recalling leadership roles, key industry decisions, and more
Guest Column: M. Gautham Machaiah, a senior media professional, shares how political leaders are no longer judged only by speeches or policies, they are carefully packaged as visual brands
Dr. Suresh Gaur explains why Mahatma Gandhi was a master strategic communicator and how he created a unique blueprint for shaping public opinion and fostering national unity.
Rajiv Dubey, Vice President, Head of Media & Experiential, Dabur India, speaks with Shripad Kulkarni on Four media universes, a broken measurement system, and managing complexity to drive brand growth
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, on why in the age of AI driven advertising the brands that retain human emotion will be the ones consumers truly remember
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Kerala’s political brands have, over the years, been shaped not just by power, but by perception
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight
Guest Column: Marketing veteran Rajeev Budhiraja on India’s need for a national shift towards civic maturity alongside economic growth
Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how PR drives visibility while Comms ensures consistency, credibility, and alignment across brands
Saumitra R Chand, Career Expert and Head of Communications at Indeed India & Singapore explains why communication capital matters, what’s evolving in the space, and what brands must prioritise today
Priya Choudhary, Director, Business Solutions & Insights, Google India, speaks with Shripad Kulkarni on the non-linear consumer reshaping rules, why every comm. must earn its place with a clear job
Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks
Guest Column: Bhuvan Lall shares insights on India’s soft power potential, highlighting how AI and social media could amplify its global cultural influence and reshape its international narrative
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising
Pawan Sarda, Marketing & Sales Leader, in conversation with Shripad Kulkarni on why the performance obsession is scary — and why the 1-to-100 journey is not the same as 100-to-1000
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market
Dr. Suresh Gaur, PR Guru decodes the many hats of PR and the art, strategy, and influence behind each one
Marketing veteran Shubhranshu Singh reacts on the criticisms around Goafest, but asks - What is the alternative institutional infrastructure?
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Guest Column: Bhuvan Lall writes why a meeting with Zubin Mehta is to encounter a person with the capacity to make every hall feel distinctive, and every musical performance extraordinary
Nikesh Ghosh, Co-founder, Offbeat Origins, in conversation with Shripad Kulkarni on why Gen AI has changed economics of creative production & why the sequence in which you use it determines everything
Sharada A. L., Founder Director of Population First, who initiated Laadli Media Awards, writes why mainstream advertising must treat gender sensitivity as a core measure of excellence
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, shares his memories of watching Michael Jackson live, and now his portrayal on screen
Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, writes how the almond campaign confuses interactivity with effectiveness
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment
Guest Column: Bhuvan Lall reflects on why Sir David Attenborough remains among the world’s most recognised and trusted voices as the naturalist celebrates his 100th birthday today
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the tension between global marketing frameworks and local realities
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes PR shapes how a brand is perceived in the market, while investor relations ensures that perception is backed by substance
Bhuvan Lall, former Secretary General of the Indian Broadcasting Foundation, pays tribute to CNN founder Ted Turner following his passing
Marketing veteran Shubhranshu Singh has penned a tribute on the passing of CNN Founder Ted Turner
Guest Column: Veteran adman Prabhakar Mundkur explains why quiet firing may protect short-term optics, but can damage long-term culture
L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, examines how Brand Modi-BJP continues to command a level of scale and public recall rarely matched in Indian politics
Nishant Soni, Assistant Manager - Corporate Communication talks about the evolving role of narrative and communication capital during challenging times
Himani Rautela, Global- Communication lead, Redington highlights how the role of communications has evolved from media relations to a core business function, with trust and strategy at the centre