Latest News
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava 18 hours ago
Prior to joining The Plan Beyond, Priyanka Arora served as Vice President at Axis Max Life Insurance
e4m Staff Jun 21, 2026 8:55 PM
The Film Craft category leads the tally with three shortlists as India makes the cut in only 4 out of 12 categories. Till now, India has secured 17 shortlists at Cannes Lions 2026
e4m Staff Jun 21, 2026 1:56 PM
Health & Wellness leads the tally with four shortlists as India makes the cut in five of the seven categories announced today
e4m Staff Jun 20, 2026 1:36 PM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 20, 2026 10:49 AM
This year's Father's Day campaigns redefined fatherhood with humour, heart, and a little unconventional love
Aryendra Khan Jun 20, 2026 9:00 AM
An increasing number of brands are using creators, humour and shared cultural insights to engage with the occasion, often in partnership with other brands
Shalinee Mishra Jun 20, 2026 8:30 AM
They succeed Kosuke Kataoka, who returns to Hakuhodo Japan to take on new global responsibilities
e4m Staff Jun 20, 2026 8:19 AM
Dave Denton, Chief Financial Officer, will step down from his current role and leave Pfizer on August 15
e4m Staff Jun 20, 2026 8:11 AM
Rawal most recently served as Assistant General Manager - Marketing at Ceasefire Industries
e4m Staff Jun 20, 2026 7:59 AM
He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term
e4m Staff Jun 20, 2026 7:31 AM
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Kanchan Srivastava Jun 19, 2026 5:21 PM
Sharma will cease to be part of the company’s senior management personnel effective close of business hours on July 19, 2026
e4m Staff Jun 19, 2026 4:01 PM
Unlike global AI platforms that build in English and translate later, Jio is building AI natively in Indian languages
e4m Staff Jun 19, 2026 3:50 PM
JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels
e4m Staff Jun 19, 2026 3:34 PM
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM
Chairman & Managing Director Mukesh Ambani said Jio IPO is the most important value creation milestone for Reliance this year
e4m Staff Jun 19, 2026 3:04 PM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
Cred founder Kunal Shah is expected to take on an operating role within the company
e4m Staff Jun 19, 2026 1:23 PM
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
e4m Staff Jun 19, 2026 12:42 PM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
As Varun Mohan, Chief Commercial Officer for India and South Asia at MiQ, celebrates his birthday, we revisit his remarkable journey in the digital ecosystem
e4m Staff Jun 19, 2026 11:38 AM
Ankush Bhattacharya has been associated with Jana Small Finance Bank for close to 4 years
e4m Desk Jun 19, 2026 11:33 AM
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
e4m Staff Jun 19, 2026 11:10 AM
As the Founder and Chairman of Carzonrent, Vij has spent over two decades transforming the way India thinks about personal and corporate mobility
e4m Staff Jun 19, 2026 10:32 AM
As Alok Jalan, Managing Director of Laqshya Media, celebrates his birthday, we look back at his leadership journey over the years
e4m Staff Jun 19, 2026 10:23 AM
Adwani brings over two decades of experience in cinema exhibition and entertainment, including 14 years with Miraj Cinemas
e4m Staff Jun 19, 2026 10:19 AM
On his birthday, we revisit the remarkable journey of the visionary who transformed Indian television and led a media empire through decades of change and innovation
e4m Staff Jun 19, 2026 10:17 AM
Kirana Club will continue to operate independently within the Meesho group
e4m Staff Jun 19, 2026 10:14 AM
Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
Shantanu David Jun 19, 2026 9:10 AM
He previously served as Managing Editor of the Hindi news channel India Daily Live
e4m Staff Jun 19, 2026 9:06 AM
The man who won the inaugural Glass Lion from a Delhi living room at 2 AM, and built BBDO India from the backseat of a car, returns to the Croisette as a speaker
Aryendra Khan Jun 19, 2026 9:00 AM
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Imran Fazal Jun 19, 2026 9:00 AM
Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time
Shalinee Mishra Jun 19, 2026 8:54 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how a Cannes Lion evolved from a rare exception to an industry expectation
Ganapathy Viswanathan Jun 19, 2026 8:38 AM
Under the agreement, PMC will acquire Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch, and Thrillist, as well as its premium ad marketplace, Concert, and first-party data platform, Forte
e4m Staff Jun 19, 2026 8:21 AM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
Amitesh Punhani has over two decades of experience in driving business growth, building brands, managing large-scale P&L portfolios
e4m Staff Jun 18, 2026 4:21 PM
Prior to this, Rao was Senior Director at Nike Retail for France and Benelux markets
e4m Staff Jun 18, 2026 2:26 PM
Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement
e4m Staff Jun 18, 2026 2:08 PM
TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV
e4m Staff Jun 18, 2026 1:47 PM
The Innovist brands will be part of L’Oréal’s Consumer Products Division portfolio.
e4m Staff Jun 18, 2026 1:21 PM
Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences
e4m Staff Jun 18, 2026 1:08 PM
In tandem with Kent’s retirement, Chris Reitermann will also be transitioning away from his role as Co-CEO of Ogilvy APAC
e4m Staff Jun 18, 2026 12:50 PM
At Visa, Rachita Marwaha served as Head of People, India & South Asia
e4m Desk Jun 18, 2026 12:50 PM
Snap Inc.'s India marketing head Ankit Goyle told the Pitch CMO Summit that Gen Z's ₹930 billion spending power demands a complete rethink of how brands tell stories and measure attention
e4m Staff Jun 18, 2026 12:36 PM
Dahiya recently resigned as the Chief Financial & Strategy Officer of Pizza Hut and Board Member of Yum India
e4m Staff Jun 18, 2026 11:52 AM
Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India
e4m Staff Jun 18, 2026 11:46 AM
In her new role, Sharma is responsible for shaping communication strategies that foster collaboration across the organization while supporting talent acquisition and business growth objectives.
e4m Staff Jun 18, 2026 11:33 AM
Dasgupta brings more than 13 years of experience in communications and media relations, having worked across technology, BFSI, fintech, and corporate sectors
e4m Staff Jun 18, 2026 11:27 AM
The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat
Imran Fazal Jun 18, 2026 11:03 AM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
Imran Fazal Jun 18, 2026 10:33 AM
Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media
Ganapathy Viswanathan Jun 18, 2026 9:38 AM
As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine
Anuja Jain Jun 18, 2026 9:33 AM
Over more than three decades in television journalism, he has remained a constant presence in an industry defined by relentless change.
e4m Staff Jun 18, 2026 9:26 AM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
Shalinee Mishra Jun 18, 2026 9:21 AM
On his birthday, Sanjiv Puri's journey serves as a reminder that enduring leadership is often defined not by dramatic moments but by the steady pursuit of excellence
e4m Staff Jun 18, 2026 9:16 AM
As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push
Aryendra Khan Jun 18, 2026 9:07 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
Imran Fazal Jun 18, 2026 9:05 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author
Ganapathy Viswanathan Jun 17, 2026 5:31 PM
Industry leaders from Air India Express, TCS, JSW, Policybazaar and HDFC Life join the jury as the fourth edition heads to Mumbai on 18 June
e4m Staff Jun 17, 2026 4:30 PM
SPNI disconnected its television channels from the cable operators after the parties failed to conclude fresh distribution agreements under the broadcaster's latest RIO
e4m Staff Jun 17, 2026 3:46 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
e4m Staff Jun 17, 2026 3:06 PM
Prashant recently resigned from Tata Consumer Soulfull where she was the Chief Marketing Officer
e4m Staff Jun 17, 2026 3:01 PM
Amit Banati most recently served as Chief Financial Officer at Kenvue
e4m Staff Jun 17, 2026 2:42 PM
Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys
e4m Staff Jun 17, 2026 2:28 PM
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
e4m Staff Jun 17, 2026 1:03 PM
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
e4m Staff Jun 17, 2026 12:50 PM
Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company
e4m Staff Jun 17, 2026 12:34 PM
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Ritika Upmanyu Jun 17, 2026 12:34 PM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Brij Pahwa Jun 17, 2026 12:08 PM
The government has said the restriction is aimed at preventing cheating networks
e4m Staff Jun 17, 2026 12:07 PM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 17, 2026 11:36 AM
Beyret will oversee the strengthening of Ipsos' reputation and influence among stakeholders worldwide
e4m Staff Jun 17, 2026 11:33 AM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
e4m Desk Jun 17, 2026 11:21 AM
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
Ruhail Amin Jun 17, 2026 9:10 AM
































































