OUT OF HOME ADVERTISING NEWS
Total revenue for H2 FY26 came in at Rs 92 crore, up 45% sequentially
The IPO comprises a total issue size of ₹58.04 crore and will be listed on the NSE Emerge platform
Multiple media owners raise concerns that BMC's outdoor policy added complexity to the industry without addressing the root problem of illegal inventory
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
The Mumbai-based company seeks to scale its presence in the OOH advertising segment and deepen its play in digital OOH inventory
At the e4m OOH Conference 2026, Mahindra and Mahindra's CMO for Auto, Manjari Upadhye, explained why presence without relevance leads to empty impressions
Tata Realty and Infrastructure Limited's Sarthak Seth highlights that integrated OOH allows brands to leverage audience data, map traffic patterns, and retarget potential buyers more effectively
For the OOH advertising industry, India's infrastructure boom spanning metros, airports, and expressways represents a shift in how brands reach, engage, and hold the attention of consumers
Leaders at the e4m OOH Conference said localisation now goes beyond translation, focusing on consumer behaviour, dwell time and city nuances, with OOH aligning more closely with digital and commerce
Here are some special moments from e4m OOH Conference and Awards 2026
At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, performance-driven media
The brand won 8 metals with 4 golds and 4 silver metals across categories for its impactful work
The media agency bagged 40 metals for its impressive work including 9 golds, 17 silver metals and 14 bronze metals across categories
The agency won 6 gold metals, 13 silvers and 14 bronze metals across categories for its creativity and innovation
The agency bagged 17 metals including 9 golds, 5 silver and 3 bronze metals across categories
Among the other key winners are Madison OOH, Laqshya Media Group, Coral Media, BMEG, Tanishq, Hindustan Unilever, UltraTech Cement and Pantaloons
Sam Balsara, Chairman of Madison World, delivered a data-driven valedictory address at the e4m OOH Conference 2026, laying out a frank diagnosis and a concrete roadmap for the medium
The conference will be followed by the the e4m Neons OOH Awards 2026 that celebrates creativity, innovation and excellence in outdoor advertising
At the eighth edition of the conference on April 22, the panellist will share insights on the topic ‘Badalta Bharat: How New Infrastructure Is Redefining OOH in India’
At the eighth edition of the conference, the panellists will share insights on the topic ‘Speaking the city’s language: Localisation in modern OOH’
The eighth edition of the conference will be held on April 22 in Mumbai
While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust
Manjari Upadhye, Chief Marketing Officer - Auto, Mahindra and Mahindra Ltd., will share key insights on the topic ‘Branding on the Move: Building Automotive Narratives Beyond Screens’
The regulations establish a framework under which no individual, business, or agency may display any form of advertisement within MMB-controlled areas without prior written permission from the board
Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty, will share key insights on the topic ‘OOH in the Real Estate Marketing Mix’
The eighth edition of the conference will be held on April 22 in Mumbai
The civic body is offering these rights on a monthly licence fee basis under a two-bid system, comprising technical and financial evaluations
The eighth edition of the conference will be held on April 22 in Mumbai
The awards celebrate creativity, innovation, and excellence in outdoor advertising and media
From cultural insights to real-world installations, brands used OOH to spark engagement, not just visibility
Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats
The rail ministry has issued a list of categories that will not be allowed as advertisements displayed in trains
As Alok Gupta, Director at Graphisads, celebrates his birthday today, we look at the nearly two decades of leadership that has stood out in the OOH universe
The partnership is expected to drive scale, tech innovation, and data-led OOH solutions
According to the notice, the selected bidder will be granted rights to design, install, operate, manage and monetise advertising assets inside stations, along with co-branding opportunities
Mobile OOH is on the rise, with brands using creative vehicle and fleet activations to combine outdoor advertising with experiential, attention-grabbing formats
Media reports say the law allows municipal bodies to charge ad fees for displays on land, buildings, walls, hoardings, and similar structures within their jurisdiction
This year, while the number of campaigns may be fewer, the ones on display are sharp, visible and rooted in the spirit of the season
OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers
Pitch Madison Advertising Report 2026 finds Q3 accounted for 100% of OOH growth, while Q4 remained the revenue anchor
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Experts say OOH’s growing power lies in three forces coming together—digitised inventory, deeper reach into Bharat markets, and data-led, programmatic planning
Unspoken in the Budget, OOH still emerges as a quiet winner of India’s push toward mobility and urban growth
This Republic Day, brands once again pushed the boundaries of OOH creativity, using the national sentiment as a canvas to celebrate innovation, unity and pride
Through this acquisition, Adarth’s clients will now gain access to Moving Walls’ full-stack OOH automation platform
As part of the execution, MOMS Outdoor installed a green billboard crafted using over 4,000 live plants at the DND Flyover, marking the key entry point into Delhi from Noida
From tree-blocked hoardings and airport baggage belts to wrecked cars and mirrored floors, OOH in 2025 did carve its space and how
Brands now expect outdoor to anchor integrated campaigns where physical presence amplifies digital storytelling and digital platforms extend the life and recall of OOH
The initiative brings the harsh reality of drunk driving into public view by displaying original wrecked vehicles on billboards across Delhi NCR and Pune
In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact
Despite all the buzz, DOOH still accounts for only about 12 percent of India’s total OOH spends
The roadblock leverages Budweiser 0.0’s association as a Global Partner for ICC
The push for digital out-of-home is generally positive under the BMC policy, but stakeholders have expressed concerns about the luminosity caps and mandatory nighttime switch-offs
The new rules allow for blacklisting advertisers who violate guidelines and state that billboards will no longer be permitted on footpaths or rooftops
The account will be handled out of the Madison Media’s Bengaluru office and will manage offline and digital media, OOH and activation
Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
Netizens across social platforms have been flooding timelines with nostalgia, jokes, and stories of how deeply the KFC Signal was woven into their daily lives
The company’s profit has more than doubled from Rs 4.20 crore in H1 FY23, registering a 118 per cent rise over two years
It has been deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai
While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
Experts told e4m that advertisers are leveraging mobility not just for visibility, but to match the speed, immediacy, and frequency the format allows
AI tools help in evaluating context, location-based targeting and the confidence to experiment with creativity, say industry heads
Launched with the promise of providing brands access to high-value business travellers, Bengaluru airport’s programmatic DOOH has now shifted the conversation from availability to impact
Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection
While BBMP’s revenue target of Rs 500–800 crore annually grabbed headlines, many stakeholders e4m spoke to have expressed concerns about its feasibility
The campaign relies on relatable prompts, which are straightforward text that mimics how users actually interact with ChatGPT, rather than extravagant taglines
The move is directed at boosting revenue and standardising outdoor advertising
Despite the growth in revenue, profit after tax fell to Rs 33.90 crore in FY25 from Rs 44.06 crore in FY24, reflecting a 23 per cent decline
August campaigns proved OOH is more than visibility. Here’s a look at the standout campaigns from the month
Experts say ad rates too have climbed 10 to 15 per cent in pockets where farm-linked consumption is booming
The marketing initiatives are in line with Signify’s #BrighterLifeBetterWorld vision, the company said
Industry heads say that while the absence of RMG will be felt, spending on Outdoor by sectors like Real Estate, FMCG, BFSI and Auto will cushion the impact
As per industry experts, while Mumbai and Pune continue to dominate OOH activity, tier cities are witnessing more structured festive campaigns compared to last year
The sequential outdoor campaign has been executed at Noida Sector 52 Metro Station
While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending
In a letter to FM, IOAA seeks a reduction in the GST rate to 5%, emphasising the need to support small-budget campaigns and encourage urban development
The station’s positioning within Goregaon West makes it a vital hub for both daily commuters and the growing residential population
Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform
This activation took place across five colleges in Mumbai, select campuses in Pune and Delhi
Wipro Consumer Care & Lighting, in partnership with Laqshya Media Group
Bright Outdoor Media is also increasing its focus on the real estate sector
July’s standout billboards combined creativity and cultural context, turning everyday streets into scroll-stopping moments
Brands are making a splash with their hyper-contextual and weatherproof creativity, turning the monsoon season into a unique OOH advertising opportunity
From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints of space and time
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
As per Noida officials, several advertisers have shown early interest and campaign rollouts are expected to begin by mid-July
From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public spaces
In a series of hilariously over-the-top installations, giant laukis are either being dramatically crushed by massive pressure cookers—or crushing the cookers themselves—in highly popular areas
Statiq launches hyperlocal OOH campaign in Hyderabad, Chennai and Kerala
These billboards have been strategically placed in high-traffic areas, garnering passengers’ attention
As part of Father’s Day campaign, parking spots were blocked off across Delhi and Bengaluru with signs reading, ‘Reserved. For the car you should have gifted your dad’
The creative idea was brought to life by Talented and implemented in partnership with Signpost
From frozen chairs in metros to heartfelt mum-taanas on billboards, these OOH campaigns turned heads and won hearts across India
Sources say that the civic body is now reviewing other long-standing structures across the city as part of a wider clean-up initiative
Raj Thackeray's party has alleged that illegal hoardings near Singhania School and Hiranandani Meadows have stood since 2023, despite calls for removal by TMC’s own department
Experts at Goafest spotlight how OOH is evolving into a tech-powered, insight-driven, creative canvas that’s impossible to ignore
Under the campaign, Deconstruct set up large-format billboards in each intern's home city
Mother’s Day-inspired OOH campaign transforms mom’s constant nagging into heartfelt nudges of care, reminding young Indians that “behind every taana, there’s a mother who cares
Spanning over 120 cities, the campaign targeted both multi-store and single-store markets through an omnichannel approach,
At e4m Neons OOH Conference 2025, Ramesh Bhaskaran, Ankur Garg, and Prash Gaikwad took the stage for ‘The Creative Relay’
As DOOH advertising matures, it’s proving to be more than a flashy add-on — it’s a strategic asset in omnichannel brand building, say industry leaders at the e4m Neons OOH Conference 2025
At e4m Neons OOH Conference 2025, industry leaders deliberated on how the future of out-of-home lies in immersive storytelling, digital innovation, and actionable data
Here are some special moments from the e4m OOH Conference and Neons OOH Awards 2025
At e4m Neons OOH Conference, Karun Arora, Head of Marketing Communications at Vivo, took the stage to present the brand’s thought-provoking and emotionally resonant 'SwitchOff' campaign
Yagnik, CEO of MOMS Outdoor Media Solutions, took centre stage with a compelling keynote that transformed the audience’s perception of OOH advertising at the e4m Neons OOH Summit & Awards
The agency bagged 32 metals in total, including 9 gold metals, 12 silver and 11 bronze metals across categories
The brand won 2 gold metals, 2 silver and 2 bronze metals across categories
The brand also won 8 metals including 5 gold metals and 3 silver metals for its creativity and excellence
The agency won 9 gold metals, 8 silver and 9 bronze metals across categories for its impressive work
The agency won 3 golds, 11 silver and 10 bronze metals across categories for its outstanding work
Among the other key winners are Publicis OOH, GroupM OOH Solutions, Dentsu Posterscope, Laqshya Media Limited and Aditya Birla Capital
Speaking at the e4m OOH Conference 2025, Vinkoo Chakraborty, President of Rapport Chrome, said 2024 saw a whopping 52% growth in out-of-home advertising over 2023
At the e4m Neons OOH Conference 2025, Nipun Kaushal, Chief Marketing Officer of Yes Bank, delivered a compelling account of the bank’s branding transformation
India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite regulatory and infrastructure hurdles
The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
The seventh edition of the conference will be held in Mumbai and will be followed by the e4m Neons OOH Awards
Fabian Cowan, Chief Growth Officer at Ideacafe.agency, talks to e4m about the rise of tech in outdoor media, shifting focus to non-metro hubs and the road ahead for OOH
Navneet Singh Dhingra, Director and Owner of Orango Solutions, a specialist in airport OOH, addresses affordability concerns, role of BFSI as advertisers and need for innovation in transit media
Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and the green and data-driven future of OOH
The new features are an integration of digital and static media, allowing advertisers to extend campaign narratives from terminal to aircraft
The campaign has found its way to social media feeds, with creators, meme pages, Twitter personalities, and LinkedIn voices
Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA
After almost six months of keeping the draft policy on back burner, the proposal is being revived to incorporate citizens’ suggestion
Under the campaign, executed by Xperia Group, hoardings and billboards have been put up across Gurugram
Rohit Chopra, COO of Times OOH, discusses how the steady growth of outdoor advertising is also beset by challenges of infrastructure readiness, advertiser perception, and footfall dependence
Experts tells us whether drone advertising has enough wind under its wings to go from a niche trend to a mainstream marketing force capable of delivering ROI at scale
OMARK Media Solutions is a new-age Digital Out-Of-Home media assets company
The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real time caller ID
Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools to gauge reach and campaign impact
Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results
This creative campaign was ideated in-house by Swiggy Instamart in collaboration with Dentsu Creative Isobar
The hoardings are strategically placed across key neighbourhoods such as Walkeshwar, Worli, Kemps Corner, Mahim, Bandra, Santacruz, Juhu, Lower Parel, Vile Parle, Matunga, Goregaon and Mahalaxmi,
The agency and the advertiser in partnership with Coral Media and MOMS Outdoor have shared an open-source manual with research and trial-and-error learnings that went into the OOH campaign
Made in collaboration with Schbang, the campaign kick started in the metro across Delhi NCR on February 5
Other key billboard locations in this £80 million TfL and Wildstone deal include arterial routes, such as Leytonstone underpass and A40 underpass in Ealing
As part of the campaign, an oversized hospital bill has been displayed on billboards in Hyderabad and Bengaluru
As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024
Industry leaders are unanimous that infra development continues to unlock opportunities for transit and metro media, and the OOH sector in general
Digital out-of-home advertising in transit hubs like airports and train stations are also creating avenues for real-time, dynamic content targeting, note industry heads
Ajay Mehta, MD of Cinema and OOH Solutions at GroupM India, talks about the rapid growth of DOOH, breakthroughs in the field and hindrances caused by high CapEx casts
Over three months, the campaign was integrated into the cultural and religious landscape of Prayagraj
The CEO of Laqshya Media shares his thoughts on the key factors defining the industry’s evolution - Tech, Transit media and traditional media
Dr Yogesh Lakhani, CMD, Bright Outdoor Media Limited on how aspirations and affluence are writing the next chapter of Mumbai’s OOH story against a dynamic, interactive and tech-driven backdrop
Industry players assert that the need for robust measurability solutions will intensify with brands seeking more accountability on ad spends; measurable OOH ads to draw larger budgets too
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