Tribes makes strategic investment in DGTOOHL - a Mobiyoung product

Tribes has announced a strategic investment in DGTOOHL - a Mobiyoung product, a data driven out-of-home (OOH) media company specialising in programmatic DOOH and real-time  audience intelligence. 

The investment marks another strategic step in Tribes’ ongoing expansion of its integrated  media and technology ecosystem, further strengthening its OOH and digital media capabilities  while enabling clients to access more intelligent, measurable, and performance-led outdoor  solutions. 

Commenting on the investment, Gour Gupta, Chairman, Tribes, said “We are delighted to  welcome DGTOOHL- a Mobiyoung Product into the Tribes ecosystem. The OOH industry is  undergoing a significant transformation, moving from static visibility to data-led, measurable  impact. DGTOOHL’s strong focus on technology, programmatic capabilities, and audience  intelligence complements our integrated capabilities seamlessly. Together, we will be able to  deliver more precise, measurable, and impactful solutions for our clients while accelerating  the evolution of OOH as a performance-driven medium.” 

Mayank Sharma, Co-Founder & CTO, DGTOOHL- a Mobiyoung Product, added, “This  partnership is built on a shared vision of transforming OOH into a truly data-first, outcome driven medium. As the lines between digital and physical media continue to blur, brands are  looking for intelligent, integrated solutions that deliver measurable impact. Tribes brings scale, strategic depth, and integrated marketing capabilities, while we bring the technology  backbone that makes OOH measurable, dynamic, and responsive. Together, we aim to set new  benchmarks for how brands engage with audiences in the real world.”