Tribes sweeps top honours at Dragons of Asia 2025, wins Red Dragon Network of the Year

Tribes Communication emerged as one of the biggest winners at the prestigious Dragons of Asia 2025 Awards, held at Kuala Lumpur, Malaysia. The agency clinched multiple top honours, including the coveted Red Dragon Network of the Year — a recognition that cements its leadership and creative excellence across the region.

At this year’s edition, Tribes bagged: Gold Dragon – Brand Trial or Sales Generation for Havells India, Gold Dragon – Business to Business Marketing for Kansai Nerolac Paints, Silver Dragon – Event or Experiential Marketing for Honda Dry-Thru, Silver Dragon-Marketing Discipline for Kansai Nerolac.

The agency also secured six Black Dragons across various accounts, further showcasing the depth and diversity of its work across industries.

Reflecting on the milestone, Gour Gupta, Chairman & Managing Director of Tribes Communication, said, “This recognition at Dragons of Asia is not just a win for us — it’s a celebration of the extraordinary passion and ideas that power Tribes. Every campaign, every activation is a collective effort, and I’m incredibly proud of our teams for pushing boundaries and setting new benchmarks for experiential marketing in India and beyond.”

Founded over a decade ago, Tribes has steadily emerged as a powerhouse in the experiential and brand engagement space, working with marquee clients and driving some of the most impactful campaigns in the region. Its win at Dragons of Asia 2025 is seen as a reflection of both its creative ambition and its consistent ability to deliver tangible results.

The recognition underscores India’s growing stature on the global experiential marketing map and Tribes’ role in leading that charge.