CARS24 places wrecked cars on billboards in campaign against NY drunk-driving
The initiative brings the harsh reality of drunk driving into public view by displaying original wrecked vehicles on billboards across Delhi NCR and Pune
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Published: Jan 1, 2026 8:39 AM | 1 min read
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This New Year season, CARS24 is turning city billboards into powerful reminders of what drunk driving leaves behind by featuring original wrecked cars, bringing the aftermath of reckless choices directly into everyday commuting spaces across Delhi, Gurugram and Pune.
Launched on December 29, the initiative brings the harsh reality of drunk driving into public view by displaying original wrecked vehicles on billboards across
Delhi NCR and Pune. These are genuine damaged cars, not stylised visuals or dramatized depictions. By placing real wreckage in everyday public spaces, the
campaign relies on realism rather than shock value, creating moments of pause that stay with viewers long after the first glance.
Speaking on the initiative, Gajendra Jangid, Co-Founder & Group CMO, CARS24, said: “As a company built around mobility, we know that every decision behind the wheel matters. ‘Drink and Drive’ is not about awareness alone, it is about accountability. If this initiative makes even one person pause, put the keys down, and choose safety over convenience, it has achieved its purpose.”
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