Cathay Pacific bags ‘OOH Advertiser of the Year’ title at e4m Neons OOH Awards 2025

The much-awaited e4m Neons OOH Awards 2025 was held on Thursday, May 8, at a star-studded award ceremony in Mumbai. The awards ceremony was a grand celebration that brought together some of the most influential and creative minds from the Out-of-Home (OOH) advertising ecosystem across India. At the spectacular awards night, Cathay Pacific was awarded the prestigious title of ‘OOH Advertiser of the Year’ in recognition of its outstanding contributions to the Out-of-Home (OOH) advertising ecosystem. The airline’s innovative and impactful campaigns demonstrated a deep understanding of outdoor media’s potential to engage audiences in meaningful ways.

The brand also won 8 metals including 5 gold metals and 3 silver metals for its creativity and excellence. Through creative storytelling and strategic placement, Cathay Pacific not only enhanced its brand visibility but also elevated industry benchmarks in OOH advertising.

Apart from Cathay Pacific, the key awards of the night were bagged by Madison OOH, which was awarded the ‘OOH Media Agency of the Year’ honour while ‘OOH Campaign of the year’ was awarded to Cathay Pacific’s OOH campaign named Takeoff Takeover, executed by Publicis OOH.

Among the other key winners were Publicis OOH, GroupM OOH Solutions, Dentsu Posterscope, Laqshya Media Limited, Aditya Birla Capital and Pulse (DS Foods).

The e4m Neons OOH Awards recognised and celebrated the exceptional work in the OOH advertising ecosystem and honoured creative excellence in out-of-home advertising realm. The awards recognised exceptional work across 8 prime categories, which were further divided into various sub-categories.

This year, the jury chair of e4m Neons OOH Awards 2025 was Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products. The other jury members were re some of the prominent names from the media world, including industry leaders and seasoned professionals.