Delhi Airport sports media installations at new Terminal 1

The new features are an integration of digital and static media, allowing advertisers to extend campaign narratives from terminal to aircraft

e4m by e4m Staff
Published: Apr 25, 2025 10:53 AM  | 2 min read
Delhi Airport
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Delhi Airport’s New Terminal 1 has introduced an integration of digital and static media. 

A standout feature is the deployment of a digital media network constructed with LED Digital Video-Walls. 

Key Media Installations at the New T1 Airport:

MAGNUM ARCADE NETWORK. A digital media corridor featuring six video walls, each measuring 20 feet × 10 feet. Positioned in the boarding gates' highest dwell-time zone, this network delivers cinematic exposure to all departing passengers at T1's aerobridge area. 

DIGITAL TOTEMS NETWORK. An array of 100 units of 4K-compatible digital screens, strategically installed throughout arrivals and departures. Each of these 75-inch displays stands 7.5 feet tall and features a sleek, curved design for enhanced aesthetics and superior visibility. 

ICON VIDEO-WALL. An L-shaped large-format video wall spanning an impressive 40 feet × 10 feet, making it one of the most visually distinctive digital installations at the terminal. Powered by bezel-free Active LED technology, it offers a seamless and vibrant visual experience, ideal for showcasing brand campaigns with unmatched clarity and scale.

SIGNATURE DROPDOWNS. Located near the boarding gates, these double-sided back-lit static banners each measuring 35 feet × 10 feet are positioned in high dwell-time areas. Their impressive dimensions and strategic placement ensure maximum visibility and brand dominance.

Additional opportunities at New T1 include comprehensive aerobridge branding across 22 aerobridges, allowing advertisers to extend campaign narratives seamlessly from terminal to aircraft.

Munish Kanotra, CEO of TIMDAA Delhi Airport, expressed his enthusiasm about the opening: "The New Terminal 1 exemplifies our commitment to innovation and excellence. We're excited to introduce a media environment that is not only visually stunning but also technologically advanced, establishing a new benchmark for airports across India. Our goal is to create unique and memorable experiences through world-class media, where marketing campaigns leave a lasting impression on high-value travellers. We believe the BIG, BOLD, and BEAUTIFUL installations at the New T1 will accomplish exactly that!"

"At Samsung, we believe in innovation that drives excellence and shared progress. Our partnership with Delhi Airport and TIMDAA at the new Terminal 1 brings cutting-edge display technology to life, creating meaningful brand experiences for millions of passengers every day," said Puneet Sethi, Vice President, Enterprise Business, Samsung India.

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Published On: Apr 25, 2025 10:53 AM