The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery

exchange4media Staff Jun 21, 2022 6:43 PM

The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas

exchange4media Staff Mar 30, 2022 6:07 PM

The station will now be called ‘Bisleri Western Express Highway’ metro station

exchange4media Staff Oct 12, 2021 5:48 PM

Advertising at the airport will be spread over 14,700 sq. ft. and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards

exchange4media Staff Aug 20, 2021 3:52 PM

The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports

exchange4media Staff Apr 30, 2021 11:05 AM

MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches

exchange4media Staff Apr 15, 2021 2:03 PM

OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data

Noel Dsouza Feb 8, 2021 9:06 AM

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase

Noel Dsouza Dec 21, 2020 8:26 AM

The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu

exchange4media Staff Dec 7, 2020 5:54 PM

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more

exchange4media Staff Nov 23, 2020 5:59 PM

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival

Noel Dsouza Oct 20, 2020 7:45 AM

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM