Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

exchange4media Staff Jul 2, 2020 11:13 AM

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

According to industry experts, COVID-19 restrictions have made the Bus Queue Shelter format not worth investing in these times

exchange4media Staff Jun 25, 2020 8:29 AM

Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel

exchange4media Staff Jun 24, 2020 4:23 PM

The creative work will be carried out by a team of in-house creative specialists

exchange4media Staff Jun 1, 2020 10:00 AM

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth

Anjali Thakur Apr 7, 2020 8:30 AM

The man mannequin has been installed at Indore International Airport over the baggage belt

exchange4media Staff Jan 8, 2020 3:33 PM

Times OOH has got 9 years of exclusive train branding media rights at Pink Line

exchange4media Staff Jan 3, 2020 7:19 PM

The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport

exchange4media Staff Nov 12, 2019 11:49 AM

Times OOH leveraged on its network of over 200 digital screens at the airport; Diwali festival was sponsored by Amstrad, Amazon, Sony, Godrej Interio and Van Heusen

exchange4media Staff Nov 6, 2019 12:54 PM

The event saw senior representatives of companies and media agencies tapping into innovative marketing opportunities and exploring promotion zones at the airport

exchange4media Staff Oct 22, 2019 6:03 PM

The objective is to capture visibility across top three metros - Delhi, Mumbai & Bangalore

exchange4media Staff Oct 14, 2019 3:13 PM

Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts

Anjali Thakur Oct 4, 2019 8:27 AM

1,274 passengers were surveyed as part of the study that provides insights into traveller demographics, lifestyle, behaviour and ad effectiveness

exchange4media Staff Sep 16, 2019 12:41 PM

Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive

Anjali Thakur Sep 12, 2019 8:42 AM

Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2

Anjali Thakur Aug 29, 2019 7:50 AM

The agency has strategically placed impactful digital and static outdoor ad options at key stations like Andheri and Ghatkopar

exchange4media Staff Aug 12, 2019 6:56 PM

Nanda, Chief Strategy officer, Times OOH, says data, technology and infrastructure are three factors that can make or break any OOH campaign

Anjali Thakur Aug 9, 2019 8:21 AM

The 88-inch displays have been strategically placed towards the exit gates and are now available for brands

exchange4media Staff Aug 6, 2019 1:06 PM