times-ooh
The campaign has been launched in partnership with Times OOH
exchange4media Staff Dec 12, 2022 3:13 PM
Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said
exchange4media Staff Oct 6, 2022 6:55 PM
The display sites are named ‘Digital Alley’ and ‘Digital Square’
exchange4media Staff Aug 29, 2022 5:48 PM
The campaign carries a quirky brand messaging - ‘Dimag Matt Khaa, Fritts Kha’
exchange4media Staff Aug 2, 2022 1:52 PM
Mittal was Vice President and Business Head – Experiential Marketing at BCCL
exchange4media Staff Jul 4, 2022 11:17 AM
The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery
exchange4media Staff Jun 21, 2022 6:43 PM
The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas
exchange4media Staff Mar 30, 2022 6:07 PM
The station will now be called ‘Bisleri Western Express Highway’ metro station
exchange4media Staff Oct 12, 2021 5:48 PM
Advertising at the airport will be spread over 14,700 sq. ft. and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards
exchange4media Staff Aug 20, 2021 3:52 PM
The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports
exchange4media Staff Apr 30, 2021 11:05 AM
MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches
exchange4media Staff Apr 15, 2021 2:03 PM
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Noel Dsouza Feb 8, 2021 9:06 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu
exchange4media Staff Dec 7, 2020 5:54 PM
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Noel Dsouza Dec 7, 2020 8:34 AM
