The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more

exchange4media Staff Nov 23, 2020 5:59 PM

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival

Noel Dsouza Oct 20, 2020 7:45 AM

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

The brand campaign with Salman Khan will also showcase Somany’s tag line ‘Zameen se Judey’

exchange4media Staff Sep 18, 2020 1:59 PM

In association with Times OOH, the brand targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology

exchange4media Staff Sep 17, 2020 6:38 PM

Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards

exchange4media Staff Sep 16, 2020 12:15 PM

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures

Noel Dsouza Aug 27, 2020 8:42 AM

The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term

exchange4media Staff Aug 21, 2020 11:43 AM

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

exchange4media Staff Aug 13, 2020 12:24 PM

Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

exchange4media Staff Jul 2, 2020 11:13 AM

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

According to industry experts, COVID-19 restrictions have made the Bus Queue Shelter format not worth investing in these times

exchange4media Staff Jun 25, 2020 8:29 AM

Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel

exchange4media Staff Jun 24, 2020 4:23 PM

The creative work will be carried out by a team of in-house creative specialists

exchange4media Staff Jun 1, 2020 10:00 AM