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Somany Ceramics & Times OOH choose T2, Mumbai Airport, for latest campaign

The brand campaign with Salman Khan will also showcase Somany’s tag line ‘Zameen se Judey’

e4m by exchange4media Staff
Updated: Sep 18, 2020 1:59 PM
Somany

Somany Ceramics Limited in partnership with Times OOH chose the most premium media located in the domestic departure, security check-in of the Mumbai Airport. It captivates the attention of departing fliers with Somany Tiles and Bathware’s alluring brand campaign that truly showcases the patented hard coat technology VC Shield.

Recently, Somany had also launched touchless and sensor-operated Somany products where everyone can experience a pinch of glamour and loads of technology. Since they are moving towards a world where everything is technology based so we thought why not bathroom. Let’s touch only what’s needed and that’s the heart of your loved ones.

While developing the campaign strategy we chose airport advertising, Vivek Gupta, Marketing Head - Somany Ceramics says, “Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”. Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded.”

“We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers. Airport advertising has offered brands a niche target audience, which no other medium can offer with such low distraction and high dwell time. The current situation has led to even higher dwell times at the airports due to the safety measures.” said Sumit Chadha, Times OOH.

Times OOH offers comprehensive media solutions across Airports, Metro and Street furniture in India and Mauritius.

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