Times OOH acquires media branding rights of Chennai’s iconic billboards

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more

e4m by exchange4media Staff
Updated: Nov 23, 2020 5:59 PM
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Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern billboards. Located in the heart of the city at Chetpet and iconic spots at OMR, these mediums cover some of Chennai’s prime and busiest areas from Chetpet bridge to Perungudi and Sholinganallur toll plazas. The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more. These strategically placed billboards can certainly provide uninterrupted visibility to brands and reach out to more than 1 lakh vehicles per day.

Speaking on the new acquisition to the Times OOH portfolio, Shekhar Narayanaswami, CFO and Head of Acquisitions - Times OOH said, “Chennai has always been a lucrative market for us and its billboards are undoubtedly amongst the most potent OOH media properties for advertisers across the country. At Times OOH, we plan to serve 14 media units, offering high impact options like unipoles and gantries at OMR, followed by vibrant, eye-catchy butterfly panels in Chetpet. After our runaway success with Coimbatore and Trichy Airports, we are highly positive with this new crucial addition in our portfolio.”

Brands like Amazon Prime, Zebronics and SPR Constructions have come on board to advertise on the billboards. Chennai’s Chetpet is a well-developed, prime residential neighbourhood, while OMR - the growing IT corridor with large number of offices and residential real estate, is on its way to becoming a highly developed sub-city by itself. In Tamil Nadu, apart from the billboards in Chennai, Times OOH also has exclusive media rights at Coimbatore and Trichy Airports.

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