Laqshya Media puts up OOH campaign for Acko

Acko has come up with an OOH campaign in Hyderabad and Bengaluru. Conceptualised and executed by Laqshya Media Group, this campaign challenges conventional perceptions of office health insurance and emphasises the need for personal health coverage.

Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, said, “At Laqshya, we believe that impactful advertising does more than just catch the eye; it should also provoke thought and inspire action. This campaign embodies our commitment to creating dynamic, meaningful interactions between brands and their audiences, ensuring that the message not only resonates but also catalyses reflection on critical life decisions like health insurance.”

The concept of displaying an oversized hospital bill on billboards was chosen to provide a stark, unavoidable visual representation of potential medical costs. The execution involved the design and installation of large billboards featuring a detailed, oversized hospital bill, positioned strategically in high-traffic areas of Bengaluru and Hyderabad. These billboards starkly contrast the financial reality of healthcare costs with the perceived security provided by standard office health insurance plans. The campaign’s tagline, “Doesn’t your office health insurance look small now? Get personal health insurance from Acko,” directly communicates the intended message in a clear and concise manner.

By leveraging prime locations across the cities where footfalls and traffic volumes are high, Laqshya Media Group ensured that Acko’s campaign resonates with working professionals and urban commuters. The campaign is built around a relatable insight—many professionals rely solely on their employer’s health insurance, which might not be sufficient for unexpected medical expenses. Through bold typography, large-scale visuals, and a clear call-to-action, Acko encourages individuals to consider personal health insurance as an essential financial safeguard.

The primary objective of this campaign is to create an immediate, visceral reaction and drive home the importance of having comprehensive health insurance. By placing these striking visuals in prominent urban settings, the campaign reaches a broad audience, encouraging them to consider their own health insurance needs and explore Acko Health Insurance as a preferable alternative.