acko
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
Imran Fazal Jul 2, 2026 9:06 AM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
The insurtech startup reversed a Rs 193.4 crore loss from the previous year as growth in core insurance operations and investment income lifted its overall financial performance
e4m Staff May 14, 2026 11:58 AM
Khanna had been serving as Vice President Marketing at Acko since October 2023
e4m Staff Apr 20, 2026 2:44 PM
Anuj Saraf has over a decade of experience in brand building and strategic marketing across insurance and consumer-facing sectors
e4m Staff Apr 15, 2026 1:58 PM
Here are five health insurance companies in India that offer wide coverage options, large hospital networks, and useful benefits
NATIVE CONTENT Apr 7, 2026 4:37 PM
Notably, the MIB indicated that the directive has received broad acceptance across stakeholders, with no objections reported so far
Imran Fazal Apr 1, 2026 12:38 PM
The narrative is brought to life through the films ‘Lionish’ and ‘Dogow’
e4m Staff Feb 10, 2026 1:55 PM
The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’
e4m Staff Nov 17, 2025 12:24 PM
Before joining Acko, Shirsha Majumder was with organizations such as HDFC Life, Adfactors PR, and Edelman
e4m Staff Nov 6, 2025 12:06 PM
Calls it a dangerous and deliberate attack on the democratic principles of transparency and accountability
The two companies have come together to design custom insurance products for Tesla customers
e4m Staff Jul 15, 2025 1:31 PM
Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to develop highly personalised campaigns
Shantanu David Jun 30, 2025 9:08 AM
The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
Brij Pahwa Mar 26, 2025 4:10 PM
Neha Bareja was earlier Senior Director - Content and Influencer Marketing at ACKO
As part of the campaign, an oversized hospital bill has been displayed on billboards in Hyderabad and Bengaluru
e4m Staff Feb 14, 2025 1:33 PM
Acko's Grand Effie win came for its campaign “ACKO: Health Insurance Ki Subah Ho Gayi Mamu”, a collaboration with Leo Burnett India
e4m Staff Jan 28, 2025 6:18 PM
The agency brought home the prestigious Grand Effie for ACKO General Insurance’s campaign, ACKO: Health Insurance Ki Subah Ho Gayi Mamu
e4m Staff Jan 28, 2025 3:36 PM
The campaign will be rolled out across TV, OTT and digital channels, ensuring a wide reach to its target audience.
e4m Staff Jan 16, 2025 2:38 PM
Ashish Mishra, CMO – ACKO, on the different phases of his journey as a CMO at ACKO
Ashish Mishra Jan 16, 2025 1:41 PM
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and the role of content in their marketing
Simran Sabherwal Nov 5, 2024 9:28 AM
Before Acko, Sandip was associated with Exide Life Insurance as the Chief Financial Officer
e4m Staff Oct 15, 2024 3:25 PM
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
The three films have been directed by Gautham Vasudev Menon and conceptualized by DDB Mudra South
e4m Staff Jun 26, 2024 12:44 PM
The court has ordered restoring the transmission of TV9 Telugu, Saakshi TV, 10TV and NTV news channels among others
e4m Staff Jun 25, 2024 10:01 AM
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
NATIVE CONTENT Apr 16, 2024 8:50 AM
'Under Sanjeev’s leadership, the company witnessed rapid growth,' announced the company
Madhavan will work with the Acko team to create meaningful content that will demystify the nuances of insurance
e4m Staff Nov 14, 2023 3:50 PM
The Leo Burnett campaign highlights the unique benefits of ACKO’s car insurance product
exchange4media Staff Jul 27, 2023 12:05 PM
Patankar has 25 years of experience in curating content across various media platforms
exchange4media Staff Feb 23, 2023 11:14 AM
Our pick of the most innovative commercials between Feb 1 and 15
exchange4media Staff Feb 17, 2023 9:15 AM
The campaign salutes the positive changes that the city has seen over the years
exchange4media Staff Feb 14, 2023 2:36 PM
Before joining ACKO, Jha was associated with Housing.com as Senior Director - Growth, Marketing & Analytics
exchange4media Staff Oct 13, 2022 11:35 AM
The ad film also features stand-up comedians Jagan Krishnan and Vikram Arul Vidyapathi
exchange4media Staff Oct 1, 2022 12:34 PM
The campaign has been created and conceptualised by The DDB Mudra Group
exchange4media Staff Apr 2, 2022 8:26 AM