acko
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The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging

Mansi Sharma Oct 25, 2021 8:38 AM

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Leveraging the power of the English Premier League, which gives access to a highly premium audience, Sponsor, ACKO managed to gain high visibility and build engagement with its target audience

Archana Khatri Das Oct 21, 2021 1:42 PM

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Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021

Mansi Sharma Oct 14, 2021 6:55 PM

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With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India

Neeta Nair Jul 20, 2021 8:34 AM

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Conceived by Lowe Lintas Mumbai, the film is a light-hearted take on how the bond and care remains unchanged even though the roles change over the years

exchange4media Staff Jun 21, 2021 12:12 PM

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The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year

Misbaah Mansuri Jun 17, 2021 9:36 AM

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At the Pitch CMO Summit 2021, Ashish Mishra, Harish Narayanan, Hitesh Malhotra, Lucky Saini, Prasanna Rai & Neha Ahuja discussed how brand love shapes consumer relationships

exchange4media Staff May 31, 2021 9:17 AM

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The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face

Mansi Sharma Apr 9, 2021 8:43 AM

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Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months

Tasmayee Laha Roy Mar 18, 2021 8:37 AM

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Conceptualized by Papers and Playground, the creative execution uses humour to illustrate various everyday life situations that people in India encounter

exchange4media Staff Mar 6, 2021 11:41 AM

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Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

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The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks

Tasmayee Laha Roy Dec 15, 2020 8:35 AM

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Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering

Naziya Alvi Rahman Dec 8, 2020 8:48 AM

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Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year

Tasmayee Laha Roy Nov 27, 2020 9:19 AM