Anuj Saraf takes charge as SVP & Head of Marketing at BajajCapital Insurance

Anuj Saraf has over a decade of experience in brand building and strategic marketing across insurance and consumer-facing sectors

e4m by e4m Staff
Published: Apr 15, 2026 1:58 PM  | 1 min read
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BajajCapital Insurance appoints Anuj Saraf to lead marketing and digital transformation
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  • BajajCapital Insurance Broking Ltd has appointed Anuj Saraf as Senior Vice President and Head of Marketing, focusing on brand strategy and digital transformation.
  • Saraf has over 10 years of experience in brand building and strategic marketing, previously working at ITW Universe and ACKO.
  • CEO Venkatesh Naidu emphasized the need for improved trust and customer understanding in the insurance sector, highlighting Saraf's relevant experience.
  • Saraf aims to implement a data-driven, AI-first marketing approach to enhance customer communication and strengthen the company's market position.

BajajCapital Insurance Broking Ltd has appointed Anuj Saraf as Senior Vice President and Head of Marketing.

In his new role, Saraf will oversee the company’s brand strategy, digital marketing efforts, and digital transformation initiatives. His focus will be on strengthening the company’s position as a trusted insurance partner for customers and businesses across India.

Saraf brings more than 10 years of experience in brand building and strategic marketing across insurance and consumer-focused sectors. Before joining BajajCapital Insurance, he was associated with ITW Universe. Earlier, he worked as Deputy General Manager – Marketing at ACKO.

Commenting on the appointment, Venkatesh Naidu, CEO of BajajCapital Insurance Broking Ltd, said the insurance sector today faces challenges related to trust and customer understanding rather than access. He added that Saraf’s experience across insurance and consumer businesses will help the company create clearer and more effective communication for customers.

Speaking about his new role, Saraf said he is excited to join a brand that has built strong trust in the financial services space. He also shared that he aims to build an AI-first marketing approach that is data-driven and customer-focused.

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Published On: Apr 15, 2026 1:58 PM 
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