#e4mExclusive: Ashish Mishra steps down as Acko’s Chief Marketing Officer
Ashish Mishra was associated with Acko for nearly 6 years
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Published: Apr 20, 2026 1:11 PM | 1 min read
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- Ashish Mishra has stepped down as Chief Marketing Officer at Acko after nearly six years, serving from August 2020 to April 2026.
- Prior to Acko, Mishra held various senior marketing roles at HSBC for over a decade in the UAE, including Head of Marketing for Cards and Loans.
- He previously worked with Lowe Lintas and DDB Mudra Group in brand and communications roles before joining HSBC.
- At Acko, Mishra was instrumental in shaping the company's brand identity in the digital insurance market and was involved in discussions on integrating AI into marketing strategies.
Ashish Mishra has moved on from his role as Chief Marketing Officer at Acko, bringing to a close a nearly six-year stint at the digital insurance company.
Mishra was the CMO at Acko from August 2020 to April 2026, based in Bengaluru.
He joined Acko after a long tenure at HSBC, where he spent more than a decade across a range of senior marketing roles in the UAE.
His assignments at the bank included Head of Marketing for Cards, Loans and Mortgages, Regional Marketing Manager for Media and Foreign Exchange, and Regional Manager Marketing for personal loans, mortgages, auto loans and digital channel migration, among other positions.
Before HSBC, he also worked with Lowe Lintas and DDB Mudra Group in brand and communications roles, according to his professional profile.
During his time at Acko, Mishra was one of the key marketing leaders associated with the brandits identity in India’s fast-evolving digital insurance market. In recent months, he was quoted in connection with Acko Life’s “Unmixed” brand philosophy, which positioned pure protection against the category’s traditional mix of insurance and investment products.
He had also remained visible in public conversations around the future of marketing and creativity.
Mishra has also spoken about how Acko was integrating AI into creative workflows, reflecting the company’s experimentation with newer brand-building tools and processes.
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