Acko General Insurance triumphs at Effie Awards with Grand Effie win
Acko's Grand Effie win came for its campaign “ACKO: Health Insurance Ki Subah Ho Gayi Mamu”, a collaboration with Leo Burnett India
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Published: Jan 28, 2025 6:18 PM | 1 min read
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Acko General Insurance delivered a stellar performance at the Effie India Awards, clinching the coveted Grand Effie, one Gold, and three Silver awards, with three additional finalist spots. The brand’s overall score of 114 points reflected the effectiveness and creativity of its campaigns in delivering impactful results. This recognition highlights Acko’s strategic and innovative approach to marketing in the insurance space.
Acko's Grand Effie win came for its campaign “ACKO: Health Insurance Ki Subah Ho Gayi Mamu”, a collaboration with Leo Burnett India.
The Effie Awards, renowned for evaluating campaigns on creativity, strategy, and effectiveness, saw 1,152 entries this year from 75 agencies, with a judging panel of 486 industry experts across Mumbai, Delhi, and Bangalore. Leo Burnett India’s role in crafting this award-winning campaign was instrumental in Acko's victory, underscoring their expertise in combining humor and messaging to break through the clutter. This win is a testament to both Acko and Leo Burnett's commitment to delivering compelling, results-driven marketing strategies that resonate with audiences and achieve measurable success
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