Winning a Grand Effie is always one of the most rewarding feelings: Rajdeepak Das

“Winning a Grand Effie is always one of the most rewarding feelings and to win it for ACKO who we have partnered with since its launch is even more gratifying. This win is a testament to our solid partnership with ACKO which enables us to continue creating benchmark work which meets both business and community expectations," said Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman - Leo South Asia, after the wins at Effie India Awards 2024.

“At LEO we believe in creating work that truly is transformative and impactful and what better validation of that than winning the Grand Effie. And winning with a brand like ACKO that is defining brave new horizons in the impossibly cluttered insurance category is a fantastic feeling," said Amitesh Rao, CEO, Leo South Asia.

Among other winners were Mondelez India Foods, adjudged as the Effie Client of the Year, Ogilvy Group India, Effie Agency of the Year. The coveted Grand Effie was awarded to Leo Burnett India for ACKO General Insurance’s campaign.

“Winning a grand Effie is a dream for any marketing team. Grateful that we could pull this off with the help of Leo burnett. We couldn’t have found a better device than 'Munna and Circuit' to educate people about insurance. They are the best at explaining complex situations in simple way,” shared Ashish Mishra, CMO, ACKO

The Effie India Awards hold a unique distinction, as the recognition stems not only from peers within the advertising industry but also from clients and academicians alike, celebrating creativity, strategy, and effectiveness from all perspectives. The awards garnered 1,152 entries from 75 agencies, reinforcing Effie India’s status as the second-largest Effie globally in terms of participation.

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