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Line ropes in Damandeep Singh Soni as Head of India operations

In his new role, Damandeep Singh Soni will enhance the brand’s presence in the country with the help of new marketing initiatives and adding more India-specific features to the app

Sonam Gulati Jan 28, 2014 8:11 AM

Advtg today is more about building a place in the hearts of consumers: Bechara Mouzannar

The best campaigns today that are winning hearts all over the world are really those that we create to spark conversations, says the CCO, Leo Burnett, MENA - Middle East & North Africa

Sonam Gulati Jan 27, 2014 8:51 AM

"With social media, consumers now have a collective voice which is shaping the industry"

Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' middle class, said PepsiCo's D Shivakumar

Sonam Gulati Jan 24, 2014 8:22 AM

Video advertising trends that are changing the game

There are bigger expectations from video ads now with growing demands for more interactive ads, say industry experts, who further add that nowadays a lot is being built into the ads

Sonam Gulati Jan 23, 2014 9:39 AM

We live in an age defined by real-time news: Simon Spanswick, CEO, AIB

While social media can turn anyone into a journalist, citizen journalism cannot take the role of professional journalism; there's something priceless about one voice that you can trust, noted Spanswick while speaking at News Next 2014

Sonam Gulati Jan 20, 2014 7:55 AM

HDFC ERGO pushes motor insurance on the digital platform

HDFC ERGO General Insurance has rolled out its online campaign to promote motor insurance and also plans to increase its online media spends this year

Sonam Gulati Jan 16, 2014 9:42 AM