Authors
Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reach out to a larger audience says Narayan Murthy Ivaturi, Director, Global Sales & Strategy, Vserv.mobi
Sonam Gulati Jun 6, 2014 8:26 AM
eBay's new digital campaign highlights the brand's positioning of finding your world on eBay with understated branding, emphasizing on storytelling
Sonam Gulati Jun 3, 2014 8:55 AM
As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged in India?
Sonam Gulati May 27, 2014 8:06 AM
The brand has launched an interactive film. Famous mango flavors Banganapalli, Kesar and Dussehri are going to be the new limited edition offerings of the beverage
Sonam Gulati May 23, 2014 7:55 AM
The Loop includes multiple screens monitoring data from over 100 sources in real-time.Mindshare is piloting The Loop with Pepsi for the current IPL season and looks
Sonam Gulati May 21, 2014 7:53 AM
Ashwin Puri, VP, Remarketing & Mobile, Komli Media, talks about the emergence of remarketing on mobile and says users browsing on mobile display higher purchase intent & click through rates
Sonam Gulati May 19, 2014 8:04 AM
The digital campaign by BBDO and Proximity Singapore with CarbonStory aims to raise awareness on global warming and rising sea levels
Sonam Gulati May 15, 2014 7:51 AM
Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' perspective
Sonam Gulati May 13, 2014 8:03 AM
The second ad in the 'Help a child reach 5' campaign, delivers a powerful message in a simple manner. Given the length of the film created by Lowe Lintas, it is gaining more traction on digital than on TV
Sonam Gulati May 9, 2014 9:15 AM
While brands and publishers realise language will shape content consumption on internet, factors impeding the growth of vernacular content need to be addressed, say experts
Sonam Gulati May 8, 2014 8:08 AM
Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match
Sonam Gulati May 6, 2014 10:12 AM
Micromax has made a splash with consistent brand communication, persistent messaging and fire in the belly,says Shubhodip Pal, CMO, Micromax
Sonam Gulati May 6, 2014 9:10 AM
Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match
Sonam Gulati May 6, 2014 7:52 AM
Olx.in claims to be getting more than 70% of its traffic from mobile. Olx India CEO Amarjit Singh Batra throws light on the local classifieds site's strategy, monetisation model & focus areas
Sonam Gulati May 5, 2014 9:45 AM
Industry experts agree that digital media has very much arrived, forcing brands and media planners to evolve and marketers need to decide how to leverage it
Sonam Gulati May 1, 2014 8:50 AM
IPL associate sponsor Amazon India's debut TVC is playfully flavoured with the theme of cricket to lure customers during on-going season
Sonam Gulati Apr 30, 2014 8:16 AM
Pratik Gupta, Director, New Business & Innovations, FoxyMoron, says high expectations from digital is an encouraging sign and ROI is quite achievable
Sonam Gulati Apr 28, 2014 7:58 AM
Durex's digital campaign featuring brand ambassador Ranveer Singh, goes off the beaten track, with a unique dance move - the Rex
Sonam Gulati Apr 25, 2014 9:02 AM
IPL has seen substantial streaming online, while Twitter integration has become a major highlight of the series. Brands see high value in integrated digital campaigns
Sonam Gulati Apr 24, 2014 8:38 AM
The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters
Sonam Gulati Apr 22, 2014 8:12 AM
Rajdeep Chatterjee, Digital Marketing Manager, Nokia, takes account of the significant trends in the medium, its influence on customer engagement, and the impediment it faces
Sonam Gulati Apr 21, 2014 8:18 AM
As the IPL fever rages on, fans can stay up to speed with these handy mobile apps
Sonam Gulati Apr 17, 2014 8:28 AM
The amusing new digital campaign for Pepsi IPL is crafted to attract live streaming of IPL matches on Starsports.com
Sonam Gulati Apr 16, 2014 8:45 AM
Samar Singh Shekhawat, SVP-Marketing, United Breweries, talks about the challenges in the evolving digital space in the context of successful brand narrative
Sonam Gulati Apr 15, 2014 7:43 AM
A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL
Sonam Gulati Apr 14, 2014 8:06 AM
While the internet is flooded with tools and services, there are some essential ones that make life easy in a rapidly evolving digital marketing space
Sonam Gulati Apr 10, 2014 8:51 AM
The COO - Sales, Marketing & SAARC, Godrej Consumer Products talks about how the company has effectively leveraged the evolving digital medium as part of its overall marketing strategies
Sonam Gulati Apr 7, 2014 7:56 AM
The follow up to Old Spice’s ‘Mantastic’ campaign, seems to have lost the plot somewhere. The digital campaign focuses more on the star, Milind Soman, than on the product
Sonam Gulati Apr 4, 2014 8:21 AM
Getting the right talent is one of the main challenges of the ever growing digital marketing and advertising industry. While there is a clash between expectations and reality, experts also feel that there is a training level deficit
Sonam Gulati Apr 2, 2014 8:59 AM
Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards
Sonam Gulati Apr 1, 2014 8:19 AM
Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm
Sonam Gulati Mar 27, 2014 9:44 AM
Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm
Sonam Gulati Mar 27, 2014 7:48 AM
Contrary to industry perception, Bishwajeet Samal, Head of Marketing Communications, Volkswagen Group Sales, believes that digital does bring the desired ROI if utilised properly
Sonam Gulati Mar 26, 2014 7:46 AM
A distinguished panel of experts at ad:tech 2014 discusses the multi-screen phenomena and whether mobile will grow at the cost of bigger screens
Sonam Gulati Mar 26, 2014 7:41 AM
The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher
Sonam Gulati Mar 25, 2014 7:51 AM
The whole idea is that you give consumers an experience across all channels. The connect between online & offline becomes critical and anyone who is not doing so, is losing out on a huge opportunity, says Mathur
Sonam Gulati Mar 20, 2014 9:23 AM
With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the best in digital advertising in India today
Sonam Gulati Mar 19, 2014 7:48 AM
While sectors like FMCG, BFSI & automobiles are just testing the waters with digital advertising, e-commerce players are spending vast chunks of their marketing budget on the medium
Sonam Gulati Mar 13, 2014 9:01 AM
The new feature will let marketers target specific recipients on the network on mobile as well. The professional network claims to have more than 50% page views via mobile
Sonam Gulati Mar 11, 2014 9:24 AM
If someone wants to buy a vehicle & most of the processes like loan & document collection can be done online, why wouldn't they opt for it? We will definitely look at it, says the Head - Digital Initiatives, TVS Motors
Sonam Gulati Mar 7, 2014 8:59 AM
Native advertising is causing a blur between ads and content, and the trend's growing popularity is prompting the advertising industry to sit up and take notice
Sonam Gulati Mar 5, 2014 8:34 AM
User reviews & ratings provide the necessary information that builds a sense of credibility. Our active engagement with users help us get valuable feedback, says the Co-founder & CEO of Zomato.com
Sonam Gulati Mar 4, 2014 8:48 AM
TIL has extended its AR app Alive to form Alive Studio. With this enhancement, the company is targeting a B2B play by aiming to sell it to brands, publishers, and media agencies
Sonam Gulati Mar 3, 2014 8:39 AM
As per a study by IAMAI & IMRB, 43 per cent of the non-users of internet in rural areas have said that they will adopt the medium if the content is provided in local languages
Sonam Gulati Feb 27, 2014 7:51 AM
Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives
Sonam Gulati Feb 25, 2014 8:09 AM
With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook leverage WhatsApp and vice versa?
Sonam Gulati Feb 21, 2014 9:23 AM
Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts
Sonam Gulati Feb 19, 2014 8:25 AM
As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it reaches 945 million active users
Sonam Gulati Feb 17, 2014 7:57 AM
With the medium growing at a breakneck speed, marketers are now looking for greater reach & accurate numbers on ROI. Is this the right time to introduce a measurement body along the lines of IRS or TAM?
Sonam Gulati Feb 13, 2014 8:45 AM
Coming from a strong media & entertainment industry background, Singh will oversee the internet giant's business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo
Sonam Gulati Feb 13, 2014 7:51 AM
Coming from a strong media & entertainment industry background, Singh will oversee the internet giant’s business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo
Sonam Gulati Feb 12, 2014 7:57 PM
Coming from a strong media & entertainment industry background, Singh will oversee the internet giant’s business in India & report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo
Sonam Gulati Feb 12, 2014 7:38 PM
Digital advtg is drawing more interest from advertisers in terms of allocated budget & creative utilisation. Industry insiders corroborate the predicted growth of digital marketing in GroupM's 'This Year, Next Year' report for 2014
Sonam Gulati Feb 12, 2014 8:32 AM
While TRAI has put a cap on text messages and services like 'do not disturb' have come into play, how does one use this medium without putting off the potential customer for good?
Sonam Gulati Feb 10, 2014 8:42 AM
The Google India MD talks exclusively to exchange4media about the hugely popular India-Pakistan 'Reunion' video, Google+ , digital advertising spends and more
Sonam Gulati Feb 10, 2014 7:59 AM
Mobile is going to be huge. We will be putting tremendous effort in creating innovative products based on consumer insights, says Vaasu S Gavarasana, Head - APAC Business Mktg, Yahoo Asia Pacific
Sonam Gulati Feb 8, 2014 10:06 AM
The Rediff.com Founder & CEO highlights the stark realities of internet penetration, which stands at 10% in India, & says that for it to reach critical mass, it should be made available at Rs 100 per month
Sonam Gulati Feb 7, 2014 9:05 AM
The internet major has reported yet another revenue decline; online display and search ad rates dip in Q4 2013
Sonam Gulati Feb 5, 2014 7:59 AM
Rocket Internet-backed fashion & lifestyle e-tailer Jabong.com has revealed fund-raising news for the first time. The e-comm player will be using part of the capital to redesign its marketing strategy for the year ahead
Sonam Gulati Feb 5, 2014 7:57 AM
Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage
Sonam Gulati Feb 3, 2014 8:06 AM
In his new role, Damandeep Singh Soni will enhance the brand’s presence in the country with the help of new marketing initiatives and adding more India-specific features to the app
Sonam Gulati Jan 28, 2014 8:11 AM
The best campaigns today that are winning hearts all over the world are really those that we create to spark conversations, says the CCO, Leo Burnett, MENA - Middle East & North Africa
Sonam Gulati Jan 27, 2014 8:51 AM
Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' middle class, said PepsiCo's D Shivakumar
Sonam Gulati Jan 24, 2014 8:22 AM
There are bigger expectations from video ads now with growing demands for more interactive ads, say industry experts, who further add that nowadays a lot is being built into the ads
Sonam Gulati Jan 23, 2014 9:39 AM
While social media can turn anyone into a journalist, citizen journalism cannot take the role of professional journalism; there's something priceless about one voice that you can trust, noted Spanswick while speaking at News Next 2014
Sonam Gulati Jan 20, 2014 7:55 AM
HDFC ERGO General Insurance has rolled out its online campaign to promote motor insurance and also plans to increase its online media spends this year
Sonam Gulati Jan 16, 2014 9:42 AM
