Line ropes in Damandeep Singh Soni as Head of India operations?blur=25

In his new role, Damandeep Singh Soni will enhance the brand’s presence in the country with the help of new marketing initiatives and adding more India-specific features to the app

Sonam Gulati Jan 28, 2014 8:11 AM

Advtg today is more about building a place in the hearts of consumers: Bechara Mouzannar?blur=25

The best campaigns today that are winning hearts all over the world are really those that we create to spark conversations, says the CCO, Leo Burnett, MENA - Middle East & North Africa

Sonam Gulati Jan 27, 2014 8:51 AM

"With social media, consumers now have a collective voice which is shaping the industry"?blur=25

Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' middle class, said PepsiCo's D Shivakumar

Sonam Gulati Jan 24, 2014 8:22 AM

Video advertising trends that are changing the game?blur=25

There are bigger expectations from video ads now with growing demands for more interactive ads, say industry experts, who further add that nowadays a lot is being built into the ads

Sonam Gulati Jan 23, 2014 9:39 AM

We live in an age defined by real-time news: Simon Spanswick, CEO, AIB?blur=25

While social media can turn anyone into a journalist, citizen journalism cannot take the role of professional journalism; there's something priceless about one voice that you can trust, noted Spanswick while speaking at News Next 2014

Sonam Gulati Jan 20, 2014 7:55 AM

HDFC ERGO pushes motor insurance on the digital platform?blur=25

HDFC ERGO General Insurance has rolled out its online campaign to promote motor insurance and also plans to increase its online media spends this year

Sonam Gulati Jan 16, 2014 9:42 AM