Digital News


Times of India, Hindustan Times, Dainik Bhaskar and The Hindu have safeguarded their websites from OpenAI's web crawler GPTBot, many others to follow suit this week

Kanchan Srivastava Sep 6, 2023 8:33 AM


The company has posted 32% growth in net profit from Rs 482.67 lakh in FY22 to Rs 637.62 lakh in FY23

Aditi Gupta Sep 4, 2023 4:57 PM

Artificial intelligence in news

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away

Nilanjana Basu Sep 4, 2023 8:46 AM

google ads

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts

Shantanu David Sep 1, 2023 9:00 AM


Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more

Tanzila Shaikh Sep 1, 2023 8:07 AM


The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements

Shantanu David Aug 31, 2023 8:38 AM


Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range of 25 percent, say industry experts

Kanchan Srivastava Aug 31, 2023 8:15 AM

Short video

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps

Nilanjana Basu Aug 31, 2023 8:15 AM

Gopa menon

Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more

Shantanu David Aug 30, 2023 8:39 AM


Sherry Smith, Criteo’s General Manager, Global Enterprise, and Taranjeet Singh, Managing Director, Enterprise, APAC, were in Mumbai on Tuesday. The duo spoke to exchange4media exclusively

Kanchan Srivastava Aug 30, 2023 8:11 AM


The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage

e4m Desk Aug 29, 2023 3:12 PM

AI panel

At e4m Real-Time Programmatic Advertising Conference, a panel of experts discuss ‘AI in Programmatic Advertising’

e4m Desk Aug 28, 2023 6:17 PM

Real time

At the exchange4media Real Time Programmatic Summit, industry experts and brand custodians shared their thoughts on the future of digital advertising & digital transformation through data

e4m Desk Aug 28, 2023 3:54 PM

e4m Real Time Programmatic conference

At the e4m Real Time Programmatic conference, industry leaders spoke about how programmatic can be a one-stop solution for brands to maximize creativity and output

e4m Desk Aug 28, 2023 3:43 PM


The beverage company said that the move will help maximize consumer's choice in sourcing PepsiCo's products

e4m Desk Aug 28, 2023 1:42 PM


At e4m TechManch, experts talk about ‘unleashing the power of holograms’

e4m Desk Aug 25, 2023 4:33 PM


Yadav, GM, Xaxis India, spoke about the programmatic advertising landscape in 2023 at the exchange4media Real Time Programmatic Summit

e4m Desk Aug 25, 2023 11:50 AM

ad fatigue

The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem

Shantanu David Aug 25, 2023 9:13 AM


Saraon, director- digital media, India and Middle East, Publicis Epsilon, was speaking at e4m Real Time Summit

e4m Desk Aug 25, 2023 8:46 AM

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