Digital News

Times of India, Hindustan Times, Dainik Bhaskar and The Hindu have safeguarded their websites from OpenAI's web crawler GPTBot, many others to follow suit this week
Kanchan Srivastava Sep 6, 2023 8:33 AM

The company has posted 32% growth in net profit from Rs 482.67 lakh in FY22 to Rs 637.62 lakh in FY23
Aditi Gupta Sep 4, 2023 4:57 PM

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Nilanjana Basu Sep 4, 2023 8:46 AM

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
Shantanu David Sep 1, 2023 9:00 AM

Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Tanzila Shaikh Sep 1, 2023 8:07 AM

The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
Shantanu David Aug 31, 2023 8:38 AM

Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range of 25 percent, say industry experts
Kanchan Srivastava Aug 31, 2023 8:15 AM

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
Nilanjana Basu Aug 31, 2023 8:15 AM

Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more
Shantanu David Aug 30, 2023 8:39 AM

Sherry Smith, Criteo’s General Manager, Global Enterprise, and Taranjeet Singh, Managing Director, Enterprise, APAC, were in Mumbai on Tuesday. The duo spoke to exchange4media exclusively
Kanchan Srivastava Aug 30, 2023 8:11 AM

Yadav, GM, Xaxis India, spoke about the programmatic advertising landscape in 2023 at the exchange4media Real Time Programmatic Summit
e4m Desk Aug 25, 2023 11:50 AM

The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem
Shantanu David Aug 25, 2023 9:13 AM
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook
&
Youtube