Digital News


The programme aims at providing technical and product training to meet the needs of news publishers and help them grow their digital businesses

exchange4media Staff Oct 6, 2021 8:49 AM


Covid-19 has accelerated the organic growth of digital games as mobile app downloads grew by 50% and user engagement went up by 20%, the study by IAMAI says

exchange4media Staff Oct 6, 2021 8:38 AM


Launched originally in 2019, DataPOEM is an AI based SaaS platform that works on the principles of “deep learning” technique, powered by the wisdom of marketing & AI domain experts

exchange4media Staff Oct 5, 2021 6:32 PM

zee5 - madison media

The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function

exchange4media Staff Oct 5, 2021 12:15 PM


Zuckerberg, who ranked 3rd on the billionaires' list, has now slipped to 5th spot behind Bill Gates

exchange4media Staff Oct 5, 2021 11:17 AM


The outage has occurred due to an error in Facebook’s domain name system records, according to reports

exchange4media Staff Oct 5, 2021 8:15 AM

Nodwin Gaming & PVR partnership

This initiative is expected to fast track esports entertainment’s growth trajectory in the country by combining the appeal of esports gaming with the magic of big-screen experience

exchange4media Staff Oct 4, 2021 4:15 PM


The agency will be responsible for formulating & executing social media strategy, cross medium communication strategies and influencer marketing strategies for the brand

exchange4media Staff Oct 4, 2021 3:12 PM

Netflix quora

In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from characters' perspectives

exchange4media Staff Oct 4, 2021 12:21 PM


Zenith also predicts that advertising expenditure by home-appliance brands will rise from US$4.4bn in 2020 to US$5.0bn in 2021

exchange4media Staff Oct 4, 2021 12:21 PM


GIPSI employed its 'Deep Listening' methodology to map digital conversations and searches to understand e-comm behaviour

exchange4media Staff Oct 4, 2021 11:18 AM

dream sports

Dream Sports will showcase the extensive opportunity that lies at the unique intersection of sports and technology

exchange4media Staff Oct 1, 2021 5:32 PM

digital marketing

An estimated Rs 8,200-9,500 crore of ad monies are expected to be spent on the medium in the festive season, say industry experts

Javed Farooqui Oct 1, 2021 8:21 AM

dentsu gaming

dentsu gaming provides access to specialist strategy, activation and original intellectual property development for brands seeking to connect with and navigate the gaming ecosystem

exchange4media Staff Sep 30, 2021 1:50 PM

FB & Instagram

The next phase of the company’s ‘Born on Instagram’ program, launched in 2019, will offer creators across India an opportunity to learn through a self-paced e-learning course

exchange4media Staff Sep 30, 2021 12:17 PM

warner music group

Through this partnership, the duo aims at building focus through acquisition, artist management and much more

exchange4media Staff Sep 30, 2021 11:03 AM


Reports say that the video-streaming giant will also remove anti-vaccine activists on the platform who spread misinformation and paranoia

exchange4media Staff Sep 30, 2021 10:12 AM


In a reminder sent on September 7, the Ministry of Information & Broadcasting has asked the non-compliant entities to take necessary action within three weeks

exchange4media Staff Sep 30, 2021 8:34 AM


The 12-year-old company is reportedly aiming for a valuation of about $3 billion in the IPO

exchange4media Staff Sep 29, 2021 6:28 PM