integration
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Naveen Kundu will lead the integrated business as Board Chairman & CEO
e4m Staff Jul 10, 2026 2:26 PM
Raphaël de Andréis has taken up the new role in addition to his responsibilities as CEO Western Europe
e4m Staff Jul 7, 2026 11:24 AM
Prior to this, Stephanie Antonelli was with VML as Global Chief Business Transformation Officer
Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member
Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more
Simran Sabherwal Jul 1, 2026 9:31 AM
Can bigger really mean better? George Manas of Omnicom on the Omnicom-IPG integration, his hopes for India and why Cannes Lions 2026 became one of his favourites
Neeta Nair Jun 27, 2026 9:27 AM
Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem
Team Impact Jun 26, 2026 9:12 AM
Ellen Griffin, Global Brand President, OMD, and Charlotte Lee, President, OMD APAC, discuss why innovation is flowing from APAC to the world, and what the Omnicom-IPG integration means for future
Neeta Nair Jun 25, 2026 8:51 AM
They succeed Kosuke Kataoka, who returns to Hakuhodo Japan to take on new global responsibilities
e4m Staff Jun 20, 2026 8:19 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine
Anuja Jain Jun 18, 2026 9:33 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 12, 2026 10:55 AM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
As part of the new reporting structure, the leadership teams of the consolidated agencies will report into Rajesh VR, Group CEO of Ogilvy India
Imran Fazal Jun 6, 2026 9:18 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 4, 2026 12:57 PM
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
NATIVE CONTENT Jun 2, 2026 12:59 PM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
Ramarko Sengupta has over two decades of experience across digital, television, print, and wire journalism
e4m Staff May 11, 2026 2:47 PM
Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin
Ruhail Amin Apr 21, 2026 12:47 PM
According to an internal communication, Pathak is expected to lead efforts to elevate brand presence, deepen client relationships, and drive growth
Imran Fazal Apr 20, 2026 10:43 PM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Announcements made in an internal note by Managing Director Rahul Joshi
e4m Staff Mar 20, 2026 7:05 PM
Olly Taylor will lead integrated strategy across Havas’ creative and media agencies
e4m Staff Feb 11, 2026 7:50 AM
Richard Morris’ exit comes as Omnicom integrates IPG’s operations into its broader media & marketing framework
e4m Staff Dec 11, 2025 7:24 PM
Aroon Ramachandran has over 17 years of expertise in advertising, brand and multi-category portfolio management
e4m Staff Dec 10, 2025 12:19 PM
Rohan Mehta previously served as the CEO of FCB Kinnect, while Chandni Shah held the position of COO at the company
Neeta Nair Dec 1, 2025 11:06 PM
Sonali Khanna most recently served as President and Branch Head at Lowe Lintas South
e4m Staff Oct 6, 2025 10:58 AM
Lawsuit accuses tech giants of blocking AI competition through ChatGPT Apple deal
Newly hired chief people officer Susan Catalano to play a key role in bringing merger together in H2
e4m Staff Jul 22, 2025 9:09 AM
According to experts, even in the event of underperformance, the pre-release buzz and integrated campaigns ensure brands achieve significant mileage across platforms
Sunidhi Vijay Apr 3, 2025 9:17 AM
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM
The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the story of a rich family
Tanzila Shaikh Dec 4, 2023 9:07 AM
Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
e4m Staff Nov 18, 2023 9:21 AM
Season 2 of the show has Zomato, MG Motors, Bvlgari and Sabyasachi making guest appearances
Tanzila Shaikh Aug 17, 2023 1:33 PM
The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
Tanzila Shaikh Feb 3, 2023 7:42 PM
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Tanzila Shaikh Jan 3, 2023 11:26 AM
Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts
Tanzila Shaikh Oct 31, 2022 9:03 AM
This will have 5 key service offerings – ESG & CSR Advisory, Development Ecosystem Audit, Advocacy for Development, Communication for Development & NGO capacity building in crucial areas
exchange4media Staff Aug 11, 2021 12:43 PM
Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders
Mansi Sharma Jul 26, 2021 9:15 AM
With this, GoDaddy makes creating, posting, scheduling, and tracking your company’s social media easier and more efficient than ever
exchange4media Staff Apr 6, 2021 3:23 PM
The media buying partner for the campaign is Havas Media Group
exchange4media Staff Mar 23, 2021 12:21 PM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers
exchange4media Staff Dec 18, 2020 1:21 PM