integration
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
Ramarko Sengupta has over two decades of experience across digital, television, print, and wire journalism
e4m Staff May 11, 2026 2:47 PM
Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin
Ruhail Amin Apr 21, 2026 12:47 PM
According to an internal communication, Pathak is expected to lead efforts to elevate brand presence, deepen client relationships, and drive growth
Imran Fazal Apr 20, 2026 10:43 PM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Announcements made in an internal note by Managing Director Rahul Joshi
e4m Staff Mar 20, 2026 7:05 PM
Olly Taylor will lead integrated strategy across Havas’ creative and media agencies
e4m Staff Feb 11, 2026 7:50 AM
Richard Morris’ exit comes as Omnicom integrates IPG’s operations into its broader media & marketing framework
e4m Staff Dec 11, 2025 7:24 PM
Aroon Ramachandran has over 17 years of expertise in advertising, brand and multi-category portfolio management
e4m Staff Dec 10, 2025 12:19 PM
Rohan Mehta previously served as the CEO of FCB Kinnect, while Chandni Shah held the position of COO at the company
Neeta Nair Dec 1, 2025 11:06 PM
Sonali Khanna most recently served as President and Branch Head at Lowe Lintas South
e4m Staff Oct 6, 2025 10:58 AM
Lawsuit accuses tech giants of blocking AI competition through ChatGPT Apple deal
Newly hired chief people officer Susan Catalano to play a key role in bringing merger together in H2
e4m Staff Jul 22, 2025 9:09 AM
According to experts, even in the event of underperformance, the pre-release buzz and integrated campaigns ensure brands achieve significant mileage across platforms
Sunidhi Vijay Apr 3, 2025 9:17 AM
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM
The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the story of a rich family
Tanzila Shaikh Dec 4, 2023 9:07 AM
Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
e4m Staff Nov 18, 2023 9:21 AM
Season 2 of the show has Zomato, MG Motors, Bvlgari and Sabyasachi making guest appearances
Tanzila Shaikh Aug 17, 2023 1:33 PM
The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
Tanzila Shaikh Feb 3, 2023 7:42 PM
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Tanzila Shaikh Jan 3, 2023 11:26 AM
Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts
Tanzila Shaikh Oct 31, 2022 9:03 AM
This will have 5 key service offerings – ESG & CSR Advisory, Development Ecosystem Audit, Advocacy for Development, Communication for Development & NGO capacity building in crucial areas
exchange4media Staff Aug 11, 2021 12:43 PM
Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders
Mansi Sharma Jul 26, 2021 9:15 AM
With this, GoDaddy makes creating, posting, scheduling, and tracking your company’s social media easier and more efficient than ever
exchange4media Staff Apr 6, 2021 3:23 PM
The media buying partner for the campaign is Havas Media Group
exchange4media Staff Mar 23, 2021 12:21 PM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers
exchange4media Staff Dec 18, 2020 1:21 PM
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration
Noel Dsouza Dec 2, 2020 9:03 AM
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers
Noel Dsouza Aug 10, 2020 8:23 AM
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Noel Dsouza Jul 16, 2020 8:43 AM
Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space
Noel Dsouza Jul 9, 2020 8:42 AM
The new shows also present a host of monetisation opportunities, offering brand association & licensing partnerships
Tasmayee Laha Roy Mar 5, 2020 8:09 AM
This IPL, ShareChat expects to garner more than a billion impressions for its cricket-special content from 60 million monthly active users
exchange4media Staff Feb 25, 2020 5:26 PM
The agency has spent Rs 7 crore in co-branding associations with the film
exchange4media Staff Jan 18, 2020 11:12 AM