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Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Ogilvy's 'The Boy Who Learnt to Smile' for Colgate uses Prateik Smita Patil's real story to craft one of this Mother's Day's most affecting brand films
Aryendra Khan May 14, 2026 9:21 AM
Sudhir Agarwal has been associated in the newspaper printing and publishing business for nearly 35 years and has been on the company's board since its inception
e4m Staff May 12, 2026 9:03 AM
Myntra’s existing retainer partner, Tilt Brand Solutions, has confirmed it will sit out this round of pitching
Neeta Nair Apr 30, 2026 8:28 AM
With attention spans shrinking and media consumption splintered across platforms, marketers say utility cuts through by being inherently useful
Sunidhi Vijay Apr 22, 2026 8:16 AM
In his most recent role, Basu was Vice President – Marketing & Business Development at Radico Khaitan
e4m Staff Apr 16, 2026 12:14 PM
Tilt Brand Solutions will conceive and execute marketing, brand, communication, and content for Santoor across media and platforms
e4m Staff Apr 15, 2026 2:13 PM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
Days after its release, ‘Still Alive’ is driving online conversations, with brands and users creating content inspired by the special
Vaishnavi Deshpande Apr 10, 2026 3:05 PM
Guest Column: Khushboo Mattoo, a journalist turned artist, talks about YouTuber and creator Samay Raina, and his latest comedy special ‘Still Alive’
Khushboo Mattoo Apr 9, 2026 9:18 AM
The revival of ‘India’s Got Latent’ follows a 2025 controversy, when an episode’s viral remarks led to criticism, legal scrutiny, and multiple FIRs
Shalinee Mishra Apr 8, 2026 8:08 AM
The stand-up comedy special marks his comeback more than a year after backlash forced him to take down his show
Balaji has over 25 years of experience across legal practice, corporate roles, and policy advocacy
GDP growth projections of 7–7.4% for FY27 face considerable downside risks, GoI has said; inflation, falling rupee & sensex volatility may soften consumption and impact advertising, experts warn
Kanchan Srivastava Apr 3, 2026 8:59 AM
Sinha joins ABDL from Radico Khaitan, where he was the Chief Operating Officer
Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life
e4m Staff Mar 26, 2026 1:05 PM
Nazara UK will initially acquire a 50% controlling equity stake in both Bluetile and BestPlay
e4m Staff Mar 19, 2026 10:31 AM
The partnership was announced by Nikhil Mirchandani in a LinkedIn post, where he described the microdrama journey as exhilarating
e4m Staff Mar 18, 2026 4:35 PM
Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, was honoured at the Pitch CMO Summit 2026 for his exceptional skills in reshaping user intent and fostering brand loyalty
e4m Staff Mar 12, 2026 8:57 PM
Vijay Kumar Goel has previously held roles at the Motilal Oswal Group and the Aditya Birla Group
On Madan Bahal’s 70th birthday, Sujit Patil, Chief Communications Officer, Godrej Industries Group, shares a personal tribute to the PR pioneer and his lasting influence
Sujit Patil Feb 2, 2026 4:28 PM
The Board has proposed current Vice Chair, Timo Ihamuotila, as the next Board Chair and Thomas Saueressig as the Vice Chair
e4m Staff Jan 30, 2026 2:32 PM
B. Thiagarajan has been reappointed for a further term from April 1, 2026, until May 24, 2027
e4m Staff Jan 29, 2026 5:01 PM
His new term will be for a full three years, from April 1, 2026, to March 31, 2029
e4m Staff Jan 29, 2026 9:20 AM
Sandeep Bakhshi has served as MD and CEO of ICICI Bank since October 2018
e4m Staff Jan 19, 2026 10:27 AM
Kajaria will strengthen engagement during the Women’s T20 League through digital campaigns in collaboration with the RCB Women’s team
e4m Staff Jan 8, 2026 12:46 PM
Ishwindar Singh was formerly the Group Head - Marketing at Pernod Ricard India
Athina Kanioura has been appointed CEO of Latin America Foods, in addition to her role as Chief Strategy & Transformation Officer
e4m Desk Dec 30, 2025 11:23 AM
Through this transaction, Tilaknagar Industries gains access to the ‘Imperial Blue’ brand and allied trademarks, including ‘Imperial Black’ and ‘Imperial Red’ globally
e4m Staff Dec 1, 2025 12:33 PM
Initiative part of CBFC’s ongoing vision to digitize and simplify the film certification process
e4m Staff Nov 15, 2025 9:16 AM
Dr. Siba Prasad Mohanty, MD of Hindustan Urvarak & Rasayan Ltd., formerly one of the two Co-Chairmen, will now be the sole Co-Chairman of FAI
Walunj joined Motilal Oswal Financial Services in April 2024 from Nippon India Mutual Fund
e4m Staff Nov 4, 2025 11:02 AM
Brands across industries dropped campaigns overnight to join the cheer
Manmadkar has in the past been associated with Seagram and Mahindra Lifespace Developers
e4m Staff Oct 10, 2025 5:56 PM
Kautilya Pandey, Senior Vice President & Head of Growth & Marketing at Shiprocket, shares how technology, premium delivery, and global ambitions are reshaping the e-commerce landscape
Anuja Jain Sep 23, 2025 4:19 PM
CAMB.AI will help FanCode broadcast live matches in multiple Indian languages, with multiple commentators, natural crowd roars, background action noise, real-time advertisements
e4m Staff Sep 17, 2025 4:24 PM
Sandeep Walunj, Group CMO at MOFS, shares insights on brand differentiation, media balance, influencer impact, hyperlocal efforts, and evolving investor behaviour shaping future marketing strategies
Sunidhi Vijay Sep 8, 2025 9:07 AM
Nestlé’s newly appointed CEO Philipp Navratil, has been with the company for over two decades, building a career across continents and business units before stepping into the top role in 2025
e4m Staff Sep 2, 2025 10:36 AM
The appointment follows CEO Laurent Freixe’s dismissal and an investigation into his undisclosed romantic relationship with a direct subordinate
Previously, Anand Agarwal served as Chief Financial Officer at Chambal Fertilisers and Chemicals
e4m Staff Aug 7, 2025 12:25 PM
As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India
e4m Staff Jul 25, 2025 4:32 PM
The deal is part of the global spirits major’s strategy to streamline its portfolio and double down on premiumization
e4m Staff Jul 24, 2025 12:17 PM
Prior to this, Intan Rahmatillah was with WPP Media as BU Lead - Group Head Planning
Inbrew Beverages and Tilaknagar Industries are seeking to raise $500 million each through private credit
e4m Staff Jul 15, 2025 8:51 AM