programmatic OOH?blur=25

According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani 5 hours ago


The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills

Rasika Kiran Upasani Nov 2, 2021 8:21 AM


Suradkar comes on board effective November 15th and will report to Founder & CMD, Joseph (Joe) George

exchange4media Staff Oct 18, 2021 3:05 PM


A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

Tilak Chowdhury?blur=25

Prior to this, Chowdhury was associated with Egis India Consulting Engineers Pvt. Ltd as its DGM  - Corporate Communications

exchange4media Staff Sep 16, 2021 1:00 PM


The agency will provide marketing solutions across platforms, formats and media

exchange4media Staff Sep 6, 2021 12:00 PM

leadership team?blur=25

The consulting company has roped in Amol Patil as Business Head and Director - Technology & Arun Upadhyay as Business Director - Growth & Alliances

exchange4media Staff Sep 2, 2021 3:01 PM

Panels at conference?blur=25

Anil Nair, Dilip RS, Jayesh Ullattil, Kumar Rangarajan, Neha Barjatya, Shankar Jayaraman and Tushar Vyas discussed voice technology trends in marketing at e4m-GroupM Voice Marketing Conference

exchange4media Staff Jul 16, 2021 8:33 AM


The brand has already rolled out a digital campaign, featuring two brand films

exchange4media Staff Jul 1, 2021 12:39 PM


Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM


The uncle-nephew duo has starred in the brand's 'biggest ever mass media campaign' crafted by TILT

exchange4media Staff Jun 5, 2021 7:56 AM


The agency has already collaborated with the brand for its new 'Nakhra' campaign

exchange4media Staff Jun 4, 2021 12:07 PM


The agency will work towards creating a 'bold and distinct new space' for the brand

exchange4media Staff May 24, 2021 8:44 AM