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Over the years, the actor has worked with brands including Lay’s, Bewakoof, Syska, Maruti Suzuki True Value, The NEW Shop, Kotak Life
e4m Staff Aug 31, 2026 9:20 AM
Manish Tiwary, Nestlé India Chairman and Managing Director, wrote in a social media post that Nestlé remains committed to being part of India's journey
Majumdar has been associated with Infosys for close to three decades now
e4m Staff Aug 26, 2026 9:07 AM
From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experimentation to scaled production and IP creation
Kanchan Srivastava Aug 21, 2026 8:55 AM
He joins KPDL from Alpha Alternatives, where he was Senior Partner leading Strategic Partnerships and Real Estate Investing
e4m Staff Aug 20, 2026 1:18 PM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
Continuing as ABDL Group Chief Marketing and Innovation Officer, Basu will oversee ABD Maestro’s operations while driving marketing and innovation across both businesses
e4m Staff Aug 11, 2026 11:10 AM
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too
Sunidhi Vijay Aug 10, 2026 9:47 AM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
Bluetile and BestPlay founders and senior leadership to collectively invest Rs 733.5 crore in Nazara equity at Rs 306 per share
This round also saw participation from existing investors Yamaha Motor Corporation, Al Futtaim Group, Mitsui & Co. and venture debt firms like Alteria Capital, Innoven Capital and Stride Ventures
The mandate also includes PR for its leading brands Mansion House and Imperial Blue
e4m Staff Aug 5, 2026 11:20 AM
Stauffer joined Nazara after Bluetile and Bestplay became part of the gaming group's portfolio
Kunal Majumder, Asia-Pacific Program Coordinator of CPJ, writes about the need for newsrooms to take journalist safety seriously amid rising risks on the ground
Kunal Majumder Jul 29, 2026 4:38 PM
The slate brings together a line-up of movies, series, live sports, AI-powered storytelling, animation and kids' entertainment
e4m Staff Jul 23, 2026 5:34 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
As part of the certification process, employees across CereOne Media's offices in Mumbai, Gurugram and Bengaluru participated in an independent workplace assessment
e4m Staff Jul 21, 2026 7:43 PM
In a tribute to Late Nand Kishore Goenka, Subhash Chandra writes how his father’s values and wisdom has shaped generations
e4m Staff Jul 16, 2026 6:36 PM
Mathur was earlier the Chief Marketing Officer at Mahindra Lifespaces
e4m Staff Jul 2, 2026 10:20 AM
Sujit Patil, CCO, Godrej Industries Group, talks on communications' journey from the sidelines to the strategy table and the future of communications leadership
Ritika Upmanyu Jun 29, 2026 11:00 AM
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
Brij Pahwa Jun 23, 2026 1:25 PM
Sandeep Nair has worked across India, the UK and APAC at P&G, Reckitt Benckiser, Tata Consumer Products, Swiggy, and most recently as Co-Founder & Chief Strategy Officer at David & Who
e4m Staff Jun 23, 2026 9:45 AM
According to reliable sources, the network's CHRO Devlina Sanyal Majumdar and Vice President (HR) Kshipra Patil have resigned from their positions
e4m Staff Jun 22, 2026 8:27 PM
Sumit Patil joins the company following a nearly five-year tenure at Zee Entertainment Enterprises Limited
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
e4m Staff Jun 8, 2026 12:20 PM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Ogilvy's 'The Boy Who Learnt to Smile' for Colgate uses Prateik Smita Patil's real story to craft one of this Mother's Day's most affecting brand films
Aryendra Khan May 14, 2026 9:21 AM
Sudhir Agarwal has been associated in the newspaper printing and publishing business for nearly 35 years and has been on the company's board since its inception
e4m Staff May 12, 2026 9:03 AM
Myntra’s existing retainer partner, Tilt Brand Solutions, has confirmed it will sit out this round of pitching
Neeta Nair Apr 30, 2026 8:28 AM
With attention spans shrinking and media consumption splintered across platforms, marketers say utility cuts through by being inherently useful
Sunidhi Vijay Apr 22, 2026 8:16 AM
In his most recent role, Basu was Vice President – Marketing & Business Development at Radico Khaitan
e4m Staff Apr 16, 2026 12:14 PM
Tilt Brand Solutions will conceive and execute marketing, brand, communication, and content for Santoor across media and platforms
e4m Staff Apr 15, 2026 2:13 PM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
Days after its release, ‘Still Alive’ is driving online conversations, with brands and users creating content inspired by the special
Vaishnavi Deshpande Apr 10, 2026 3:05 PM
Guest Column: Khushboo Mattoo, a journalist turned artist, talks about YouTuber and creator Samay Raina, and his latest comedy special ‘Still Alive’
Khushboo Mattoo Apr 9, 2026 9:18 AM
The revival of ‘India’s Got Latent’ follows a 2025 controversy, when an episode’s viral remarks led to criticism, legal scrutiny, and multiple FIRs
Shalinee Mishra Apr 8, 2026 8:08 AM
The stand-up comedy special marks his comeback more than a year after backlash forced him to take down his show
Balaji has over 25 years of experience across legal practice, corporate roles, and policy advocacy
GDP growth projections of 7–7.4% for FY27 face considerable downside risks, GoI has said; inflation, falling rupee & sensex volatility may soften consumption and impact advertising, experts warn
Kanchan Srivastava Apr 3, 2026 8:59 AM
Sinha joins ABDL from Radico Khaitan, where he was the Chief Operating Officer
Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life
e4m Staff Mar 26, 2026 1:05 PM
Nazara UK will initially acquire a 50% controlling equity stake in both Bluetile and BestPlay
e4m Staff Mar 19, 2026 10:31 AM
The partnership was announced by Nikhil Mirchandani in a LinkedIn post, where he described the microdrama journey as exhilarating
e4m Staff Mar 18, 2026 4:35 PM
Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, was honoured at the Pitch CMO Summit 2026 for his exceptional skills in reshaping user intent and fostering brand loyalty
e4m Staff Mar 12, 2026 8:57 PM