smartphone
The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series
Raina explains why trust has become Lava's biggest competitive advantage, how tech creators helped rebuild the brand's credibility and more
Ruhail Amin Jun 29, 2026 8:32 AM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Ravi Kunwar, VP and CEO, HMD India, APAC and ANZ, says HMD is rolling out a 360-degree marketing approach that combines digital marketing with traditional media and on-ground activations
Sunidhi Vijay Apr 17, 2026 8:53 AM
Smartphone users in India are expected to grow nearly 20% to 885 million by FY28, supporting streaming growth
e4m Staff Apr 10, 2026 12:41 PM
Consumers can now own Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half of the device cost in 12 no-cost EMIs
e4m Staff Mar 23, 2026 12:55 PM
Smartphone brands will have to bear the rising cost of moving goods across geographies; if these pressures remain there will be some level of price rationalisation and an impact on marketing spends
Chehneet Kaur Mar 20, 2026 9:44 AM
Consumers start the year with fresh budgets and bonus payouts, while retailers run major sales in Q4 and early Q1, giving new smartphone launches prime digital and front-page visibility
Shalinee Mishra Mar 2, 2026 8:26 AM
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season
Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, OEMs and the wider adtech ecosystem
Shantanu David Jan 16, 2026 9:20 AM
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
Shantanu David Jan 12, 2026 9:39 AM
As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and spending power
Anuja Jain Jan 1, 2026 7:53 AM
Sandeep Sarma, Associate Director, Marketing & PR. Xiaomi India, shares how brands Xiaomi, Redmi, and POCO complement each other
Simran Sabherwal Nov 8, 2025 10:00 AM
iPhone 17 launch rekindles the debate on aspiration, affordability, and advertising creativity
Anuja Jain Sep 13, 2025 8:22 AM
The entry level segment witnessed a strong growth of 22.9% YoY to 16% share, up from 14% a year ago, according to International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker
e4m Staff Aug 11, 2025 4:03 PM
The event brought together over 150 gamers who aimed to uncover which of the latest flagships delivers the best real-world gaming experience
NATIVE CONTENT Aug 5, 2025 12:41 PM
The campaign calls out gimmicky tech, puts data privacy and user trust at the center of its brand promise
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old smartphones
e4m Staff Jun 26, 2025 4:57 PM
With over 591 million gamers in the country and 94% of them playing on mobile, brands are no longer circling the space. They’re diving headfirst into it
Shantanu David Jun 5, 2025 8:36 AM
While some players have welcomed the recommendations, others have said critical areas overlooked like the absence of incorporation of FM radios on smartphones
Chehneet Kaur Mar 6, 2025 9:33 AM
Users took to X in droves to pull up the brand over the recurring issue
The campaign has been created in collaboration with SW Network and SW Studios
e4m Staff Nov 25, 2024 10:57 AM
Anuj Sharma, Chief Marketing Officer, Xiaomi India, talks about the brand’s 10-year journey in India, festive season strategies, renewed collaboration with Katrina Kaif and more
Ritika Raj Oct 28, 2024 9:17 AM
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
Chehneet Kaur Sep 13, 2024 9:25 AM
Sanya Malhotra has been roped in for smartphones portfolio, starting with HMD Crest
e4m Staff Jul 23, 2024 3:39 PM
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
e4m Staff Dec 26, 2023 12:42 PM
The IT ministry has said in an advisory that a sharp fall has been noticed in the number of phones coming with FM radio services
exchange4media Staff May 5, 2023 1:48 PM
While some industry players see this as a cause for concern for digital advertising, others say the allocation of funds for mobile ads won’t be impacted as of now
Kanchan Srivastava Apr 25, 2023 9:22 AM
The ‘Atke Nahi Hatke’ campaigns have been conceived and executed by 21N78E Creative Labs
exchange4media Staff Apr 10, 2023 11:06 AM
Sheth would continue to look after the India market, reports said
exchange4media Staff Apr 7, 2023 11:50 AM
Users are now likely to be able to choose their apps from Playstore
exchange4media Staff Feb 23, 2023 9:19 AM
Industry players say there is great potential in utilising smart keyboards for marketing provided it stays non-intrusive and doesn’t invade privacy
Shantanu David Dec 12, 2022 8:29 AM
Only 5% of smartphone users intend to switch to 5G as per research published by a leading financial publication
exchange4media Staff Oct 20, 2022 9:39 AM
Marketers can leverage the festive spirit of the Indian consumer by utilising HT Media’s reach of 240 million across Print, Digital & Radio
exchange4media Staff Sep 23, 2022 4:14 PM
Bakshi, Chief Operations Officer - Revenue, ZEEL, shares the trends as per the latest edition of ZEE’s Intelligence Monitor Knowledge series & how OTT and smartphones share a symbiotic relationship
Sonam Saini Jul 28, 2022 6:28 PM
The campaign has been conceptualized by 21N78E Creative Labs, Gurugram office
exchange4media Staff May 16, 2022 5:23 PM
The show will air thrice a week starting today at 7 PM on MTV and Voot
exchange4media Staff Apr 8, 2022 1:30 PM
Brands were awarded across 25 categories under six major verticals - Smartphones, TVs, Wearables, Audio Devices, Laptops, and Gadgets
exchange4media Staff Jan 7, 2022 6:26 PM
According to Counterpoint Research’s Quarterly Mobile Application Tracker, two-third of the active users came from the $100-$250 price segment
exchange4media Staff Dec 27, 2021 4:55 PM
Damyant Singh Khanoria, CMO, Oppo India, talks about emerging trends in the smartphone industry, the importance of 5G and innovations that the brand has lined up
Anjana Naskar Nov 23, 2021 8:40 AM
The campaign 'Life Tested' has been conceptualized by DDB Mudra
exchange4media Staff Oct 19, 2021 3:20 PM
The smartphone, which will be launched in Diwali, is expected to give fillip to regional content, voice, and rural advertising, which is highly dependent on unmeasurable mediums like print and outdoor
Javed Farooqui Sep 28, 2021 8:41 AM
In his new role, Sheth will lead the product, marketing, brand-building and sales functions
exchange4media Staff Sep 23, 2021 12:28 PM
Xiaomi will integrate recommendations from Tabolla's publisher network as part of their long-term strategic partnership
exchange4media Staff Sep 17, 2021 12:31 PM
Khanoria, CMO, OPPO India, shares insight behind the brand’s new campaign highlighting their services, marketing strategy, evolving trends in the smartphone segment and more
Ritika Raj Sep 17, 2021 8:32 AM