Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings

Kanchan Srivastava Sep 15, 2022 8:22 AM

The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives

exchange4media Staff Jun 7, 2022 10:41 AM

During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise

exchange4media Staff Jun 2, 2022 1:20 PM

While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then

Kanchan Srivastava May 27, 2022 8:47 AM

A range of innovative brand-led content launched to offer cricket fans unique and differentiated experiences

exchange4media Staff May 19, 2022 5:55 PM

The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch

exchange4media Staff May 19, 2022 12:43 PM

Star Sports 1 English emerged as the leader across all English channels

exchange4media Staff May 10, 2022 11:01 AM

The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing

Mansi Sharma May 10, 2022 8:22 AM

Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing

Javed Farooqui May 3, 2022 8:42 AM

In his recent match against Rajasthan Royals, Rohit Sharma walked on the field with his specially designed shoes with the message 'end plastic waste' written on it

exchange4media Staff May 1, 2022 6:05 PM

Glance users can watch videos, including candid behind-the-scenes shows with the Delhi Capitals, clips of funny moments with their players, scenes from the locker room and more

exchange4media Staff Apr 28, 2022 4:36 PM

Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

exchange4media Staff Apr 25, 2022 4:59 PM

Industry insiders remain unimpressed with most of the TV ads running during IPL 2022

Mansi Sharma Apr 25, 2022 8:42 AM

The 21-year-old cricketer is member of the Rajasthan Royals squad at the 2022 Indian Premier League

exchange4media Staff Apr 21, 2022 3:19 PM

Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead

Mansi Sharma Apr 21, 2022 7:54 AM

Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns

Javed Farooqui Apr 19, 2022 8:47 AM

Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players

exchange4media Staff Apr 18, 2022 12:05 PM

As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

exchange4media Staff Apr 18, 2022 8:44 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 16, 2022 8:51 AM

The ‘mera gold loan, mera interest’ campaign will be amplified across TV, digital, social media & OOH integrations during the IPL season

exchange4media Staff Apr 16, 2022 8:43 AM