Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Published: Apr 16, 2022 8:51 AM  | 2 min read

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital and broadcasting. We bring to you the roundup of all the news that made headlines the past week.

‘I would re-dedicate myself to work for consumers, environment & making a difference’

Digital has made media planning more exciting: Prasanth Kumar, GroupM

IPL 2022: Why BCCI should thank PE funds

Why connected TV is the next big thing in digital advertising

We are focused on expanding within India & abroad: Sriram Iyer, Metropolis Healthcare

Necessary to keep a check on mergers & acquisitions in media sector: TRAI 

Nostalgia, technology & double dose of Salman: The making of Pepsi’s summer campaign 

Viacom18 launches sports channel Sports18

How Web 3.0 can be a game-changer for advertisers

'Will Akshay's possible association with pan masala cause a dent in his brand persona?

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