Latest News

Sanjay Rao Takes Charge as New CEO of Bata India?blur=25

Prior to this, Rao was Senior Director at Nike Retail for France and Benelux markets

e4m Staff 1 hour ago

Harsh Shrivastava?blur=25

Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement

e4m Staff 2 hours ago

IPL?blur=25

TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV

e4m Staff 2 hours ago

Loreal?blur=25

The Innovist brands will be part of L’Oréal’s Consumer Products Division portfolio.

e4m Staff 2 hours ago

Pitch CMO Nikhil Bansal?blur=25

Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences

e4m Staff 3 hours ago

Ogilvy Announces Leadership Changes as Kent Wertime Retires?blur=25

In tandem with Kent’s retirement, Chris Reitermann will also be transitioning away from his role as Co-CEO of Ogilvy APAC

e4m Staff 3 hours ago

Rachita Marwaha Takes on HR Leadership Role at Advent for APAC?blur=25

At Visa, Rachita Marwaha served as Head of People, India & South Asia

e4m Desk 3 hours ago

Ankit Goyle?blur=25

Snap Inc.'s India marketing head Ankit Goyle told the Pitch CMO Summit that Gen Z's ₹930 billion spending power demands a complete rethink of how brands tell stories and measure attention

e4m Staff 3 hours ago

Pranav Dahiya Joins Blue Tokai Coffee Roasters as CBO?blur=25

Dahiya recently resigned as the Chief Financial & Strategy Officer of Pizza Hut and Board Member of Yum India

e4m Staff 4 hours ago

Parvati Mohanakrishnan?blur=25

Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India

e4m Staff 4 hours ago

Neeta Sharma?blur=25

In her new role, Sharma is responsible for shaping communication strategies that foster collaboration across the organization while supporting talent acquisition and business growth objectives.

e4m Staff 4 hours ago

Shilpi Dasgupta?blur=25

Dasgupta brings more than 13 years of experience in communications and media relations, having worked across technology, BFSI, fintech, and corporate sectors

e4m Staff 4 hours ago

gameskraft?blur=25

The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat

Imran Fazal 5 hours ago

Gameskraft?blur=25

Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account

Imran Fazal 5 hours ago

digital?blur=25

Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media

Ganapathy Viswanathan 6 hours ago

AI Companies Shift Focus to Building Daily Habits for Success?blur=25

As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine

Anuja Jain 6 hours ago

sudhir chaudhry?blur=25

Over more than three decades in television journalism, he has remained a constant presence in an industry defined by relentless change.

e4m Staff 6 hours ago

Sanjiv Puri's Visionary Leadership Transforms ITC for the Future?blur=25

On his birthday, Sanjiv Puri's journey serves as a reminder that enduring leadership is often defined not by dramatic moments but by the steady pursuit of excellence

e4m Staff 6 hours ago

Dhruv Warrior Advocates for Print's Evolution at Cannes 2026?blur=25

As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push

Aryendra Khan 7 hours ago

customer service?blur=25

Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author

Ganapathy Viswanathan 22 hours ago

BW Merit Awards 2026 returns with 59 categories & a power-packed jury?blur=25

Industry leaders from Air India Express, TCS, JSW, Policybazaar and HDFC Life join the jury as the fourth edition heads to Mumbai on 18 June

e4m Staff 23 hours ago

Sony pictures?blur=25

SPNI disconnected its television channels from the cable operators after the parties failed to conclude fresh distribution agreements under the broadcaster's latest RIO

e4m Staff 1 day ago

IPL?blur=25

Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season

e4m Staff 1 day ago

Keki Mistry to Honor Winners at BW Merit Awards 2026?blur=25

The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards

e4m Staff 1 day ago

Rasika Prashant Appointed CEO of NSRCEL at IIM Bangalore?blur=25

Prashant recently resigned from Tata Consumer Soulfull where she was the Chief Marketing Officer

e4m Staff 1 day ago

Mario David Takes Charge as General Manager of IOAA?blur=25

David has over two decades of experience across events, exhibitions and media businesses

e4m Desk 1 day ago

Amit Banati Joins Mondelez International as CFO?blur=25

Amit Banati most recently served as Chief Financial Officer at Kenvue

e4m Staff 1 day ago

Arijit Dey Joins Zoom as Channel Leader for India & SAARC?blur=25

Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys

e4m Staff 1 day ago

BW Momentum Conference 2026: Navigating Marketing in the AI Era?blur=25

The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others

e4m Staff 1 day ago

Nikhil Doda | Lahori Zeera?blur=25

The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets

e4m Staff 1 day ago

Kartikeya Singh Joins Lemon Tree Hotels as Chief Digital Officer?blur=25

Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company

e4m Staff 1 day ago

Piyali Reddy on the future of banking communications?blur=25

From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead

Ritika Upmanyu 1 day ago

Why Advertisers Overlook Language Newspapers in India?blur=25

Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

L. Adimoolam 1 day ago

Richa Gupta Joins Honasa Consumer as SVP for E-Commerce Growth?blur=25

She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics

e4m Staff 1 day ago

AI Agents Promise Marketing Autonomy, But Leaders Warn Of A Reality Gap?blur=25

AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.

Brij Pahwa 1 day ago

Telegram?blur=25

The government has said the restriction is aimed at preventing cheating networks

e4m Staff 1 day ago

Unilever x FIFA World Cup 2026?blur=25

The move reflects the growing importance of creator-led marketing in major global sporting events

e4m Staff 1 day ago

Marion Beyret?blur=25

Beyret will oversee the strengthening of Ipsos' reputation and influence among stakeholders worldwide

e4m Staff 1 day ago

HDFC Bank’s MarTech Bet: Build The Railroads Before AI Takes Over?blur=25

HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.

Brij Pahwa 1 day ago

Praveen Vadhera Steps Down as CEO of Indian Outdoor Advertising Association?blur=25

A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023

e4m Desk 1 day ago

Rajkumar Remalli?blur=25

Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge

Ruhail Amin 1 day ago

India's Creative Agencies Shine at Cannes Lions 2026?blur=25

With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year

Isha Khatu 1 day ago

How AI measurement could redraw digital ad economics?blur=25

As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain 1 day ago

TV Channels?blur=25

As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector

Imran Fazal 1 day ago

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue

Shantomoy Ray 1 day ago

Nidhi Hosangady Takes Charge as COO of MRSI?blur=25

Hosangady was till now Director-Advocacy and Operations at MRSI

e4m Desk 1 day ago

Yum! Brands to sell Pizza Hut in $2.7 billion deal?blur=25

Pizza Hut, excluding Mainland China will be acquired by LongRange Capital

e4m Staff 1 day ago

Amit Nanda?blur=25

Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services

e4m Staff 1 day ago

e4m TechManch 2026?blur=25

The upcoming edition of the conference will be held on July 24 in Mumbai

e4m Desk 1 day ago

Amitabh Bachchan?blur=25

'Poora India Watchega', a nationwide campaign for the FIFA World Cup 2026, is developed by agency Talented and mktgstack

Aryendra Khan 1 day ago

Ameer Ismail?blur=25

Apostrophe Ventures is a future-ready marketing and communications venture designed for a world shaped by complexity, speed, and intelligent systems

e4m Staff 1 day ago

Gameskraft Technologies Pvt. Ltd.?blur=25

The ruling marks a major development in the high-profile money laundering probe involving online gaming platform Gameskraft Technologies Pvt. Ltd.

Imran Fazal 1 day ago

Shivam Puri Takes Helm as CEO of Cipla's One India Business?blur=25

Puri is currently the Managing Director and Chief Executive Officer of Cipla Health

e4m Staff Jun 16, 2026 3:43 PM

Sameer Tripathy Promoted to Director of LCS at JioHotstar?blur=25

Prior to this elevation, Tripathy served as Associate Director at JioHotstar

e4m Staff Jun 16, 2026 3:29 PM

Shruti Shukla Takes the Helm as Head of Strategy at McDonald's India?blur=25

Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years

e4m Staff Jun 16, 2026 3:19 PM

Sanjay Baweja Joins Tenon Group as Executive Director?blur=25

Baweja most recently served as MD & Global CEO of OnMobile Global

e4m Staff Jun 16, 2026 2:43 PM

Nitin Golani Takes the Helm as CEO of Edtech Startup UNIVO?blur=25

Nitin Golani has over two decades of global experience across education, technology, and consumer sectors

e4m Staff Jun 16, 2026 2:08 PM

Anand Malkan Elevated to Director of Brand Solutions at JioStar?blur=25

Malkan was earlier Associate Director- Brand Solutions, Sports, National Execution Lead.

e4m Staff Jun 16, 2026 1:50 PM

Transforming Healthcare Marketing Through Consumer Education?blur=25

Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers

Nupur Gurbaxani Jun 16, 2026 1:46 PM

Rahul Shinde Joins Compass Group India as Managing Director?blur=25

Prior to this, Rahul Shinde was Chief Executive Officer of Yum! Brands and Whole Time Director at Devyani International Limited

e4m Staff Jun 16, 2026 1:43 PM

Zohair Shaikh Takes Charge as Head of Marketing at JioBLAST?blur=25

Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation

e4m Desk Jun 16, 2026 1:43 PM

Sanjay Kumar Joins Grapes Worldwide as Director of AI & Growth?blur=25

Prior to joining Grapes Worldwide, he held leadership roles at agencies including Techmagnate, Intelegencia, and Unyscape

e4m Staff Jun 16, 2026 1:30 PM

Sumit Patil Joins WPP Media as New Business Director?blur=25

Sumit Patil joins the company following a nearly five-year tenure at Zee Entertainment Enterprises Limited

e4m Desk Jun 16, 2026 1:30 PM

WPP?blur=25

WPP Media’s TYNY Midyear 2026 report forecasts India’s ad revenue to grow 8.8% this year with digital, commerce and AI-led formats driving momentum but total TV advertising to decline 6.8%

e4m Staff Jun 16, 2026 12:36 PM

RBI Enforces New Rules on Influencer Marketing and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 16, 2026 12:15 PM

Are Ad Agencies Losing Focus on Creativity Over Billable Hours??blur=25

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur Jun 16, 2026 11:49 AM

Amul's Controversial Ad: Nation-Building or Political Endorsement??blur=25

Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister

Prabhakar Mundkur Jun 16, 2026 11:47 AM

Telegram Access Restricted in India to Combat NEET Exam Fraud?blur=25

The restriction addresses the specific structural feature through which the platform has been used to fabricate after-the-event 'paper leak' evidence

e4m Staff Jun 16, 2026 11:36 AM

Sushant Sinha vs Rubika Liyaquat: The New Hindi News Showdown?blur=25

While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat

e4m Staff Jun 16, 2026 9:25 AM

Ravi Chawla, Gulf Oil?blur=25

Ravi Chawla, MD & CEO, Gulf Oil Lubricants India, talks about the changing composition of the company's business and more

Sunidhi Vijay Jun 16, 2026 9:19 AM

Creator Economy?blur=25

Brands are increasingly building campaigns around experiences rather than products, with creators playing a key role in making them relatable, credible and discoverable

Shalinee Mishra Jun 16, 2026 9:19 AM

Anthropic restrictions expose a new risk: AI dependency?blur=25

Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data

Shantanu David Jun 16, 2026 9:13 AM

TV channels?blur=25

The ministry is learnt to have assured broadcasters that no coercive action would be initiated against television channels in the immediate term following the Delhi High Court judgment

Imran Fazal Jun 16, 2026 8:45 AM

Campa?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement

Ganapathy Viswanathan Jun 16, 2026 8:40 AM

WPP Media Forecasts 8.9% Growth in Global Ad Revenue by 2026?blur=25

WPP Media’s 'This Year Next Year 2026 Global Midyear forecast' is an upward revision from the 7.1% forecast in December

e4m Staff Jun 16, 2026 8:33 AM

Jeff Thomas Exits McCann Worldgroup India After Successful Tenure?blur=25

Jeff Thomas departs after a 2.5-year stint as VP - Strategy

e4m Staff Jun 15, 2026 6:38 PM

Reshmi Rema?blur=25

Prior to this, Reshmi Rema was with Canon India as Assistant Manager - Corporate Communications

e4m Desk Jun 15, 2026 6:32 PM

Prabhu Chawla?blur=25

Guest Column: Senior Journalist Prabhu Chawla shares his views on the political unity of four prominent South Indian leaders and its impact on national politics

Prabhu Chawla Jun 15, 2026 6:27 PM

Roku?blur=25

The combined company will have one of the largest streaming businesses in the U.S., Including Tubi and The Roku Channel

e4m Staff Jun 15, 2026 6:04 PM

Cannes Lions 2026?blur=25

Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences

Brij Pahwa Jun 15, 2026 6:01 PM

Seema Kumar Joins Databricks as Director of Field Engineering?blur=25

Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions

e4m Desk Jun 15, 2026 5:46 PM

Maneesha Khanna Leaves PepsiCo After 13 Successful Years?blur=25

Maneesha Khanna last held the role of Senior Director- PepsiCo Global GCC Media Hubs Lead, Strategy & Transformation at the company

e4m Staff Jun 15, 2026 5:13 PM

Archana Balaji Promoted to Director of Business Partner Operations at Target?blur=25

Prior to her elevation, Archana Balaji held the role of Director - Marketplace Operations

e4m Desk Jun 15, 2026 5:04 PM

Advertisers Eye Women's T20 World Cup Amid Growing Interest?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns

Ganapathy Viswanathan Jun 15, 2026 4:44 PM

Sambit Mohanty Takes on Role as Group CCO at Yaap?blur=25

The appointment comes in the wake of his departure from McCann

Neeta Nair Jun 15, 2026 3:47 PM

Kartik Mehta Warns of 'AI Slop' Eroding Brand Trust at CMO Summit?blur=25

At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content

e4m Staff Jun 15, 2026 3:08 PM

Shahad Anand Highlights Attention's Role in Modern Marketing?blur=25

Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity

e4m Staff Jun 15, 2026 2:42 PM

Publicis restores The Trade Desk recommendation after resolving ad-tech fee dispute?blur=25

Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny

e4m Staff Jun 15, 2026 1:51 PM

Mayura Nayak Highlights Shift in Advertising Focus at CTV Conference?blur=25

At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement

e4m Staff Jun 15, 2026 1:39 PM

Rajat Sharma | Sushant Sinha?blur=25

Industry observers note that while breaking news remains central to television journalism, audience loyalty is increasingly being built around trusted personalities and distinctive presentation styles

e4m Staff Jun 15, 2026 12:50 PM

Deba Ghoshal Joins Bosch Home Comfort India as Business Advisor?blur=25

Ghoshal’s appointment marks the latest milestone in his consulting-entrepreneurial journey, a year after he transitioned from corporate leadership roles to independent business consulting in July 2025

e4m Staff Jun 15, 2026 12:08 PM

Soumya Acharya Joins Infomo Digital as Chief Growth Officer?blur=25

Prior to joining Infomo Digital, Acharya served as Head – Strategy & Alliances at Zee Media

e4m Staff Jun 15, 2026 11:50 AM

e4m Connected TV Conference 2026?blur=25

CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof

e4m Staff Jun 15, 2026 11:27 AM

Rubika Liyaquat Joins Times Now Navbharat as Senior Executive Editor?blur=25

Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership

e4m Staff Jun 15, 2026 10:58 AM

Prateek Teotia Takes Charge as Interim Managing Director at foodpanda?blur=25

Prateek Teotia has been associated with foodpanda for over four years

e4m Staff Jun 15, 2026 9:47 AM

TVS?blur=25

People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline

Imran Fazal Jun 15, 2026 9:20 AM

Marketing's next big shift?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM

CSR?blur=25

Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes

Sunidhi Vijay Jun 15, 2026 9:03 AM

Food Influencer?blur=25

Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement

Shalinee Mishra Jun 15, 2026 8:56 AM

Self-Serve Advertising: Empowering Brands to Take Control?blur=25

Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players

Anuja Jain Jun 15, 2026 8:52 AM

Anuj Agarwal Returns to Coloplast India as Marketing Head?blur=25

Anuj Agarwal has over 20 years of experience in marketing for pharmaceuticals, medical device implants

e4m Desk Jun 15, 2026 8:15 AM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity

Ganapathy Viswanathan Jun 15, 2026 8:13 AM

MrBeast | YouTube CEO Neal Mohan?blur=25

MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy

e4m Staff Jun 15, 2026 8:02 AM

Honoring Bharat Avalani: A Legacy of Storytelling and Leadership?blur=25

Avalani has built a reputation that extends far beyond traditional marketing

e4m Staff Jun 14, 2026 12:45 PM

Anthropic?blur=25

Anthropic said the US government had directed it to block access to Fable 5 and Mythos 5 for foreign users under export control rules

e4m Staff Jun 13, 2026 11:59 AM

amul ads?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency

Ganapathy Viswanathan Jun 13, 2026 9:12 AM

fifa anthem?blur=25

From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world

Aryendra Khan Jun 13, 2026 8:59 AM

Hit or Miss: The week in ads?blur=25

Messi meets AI, SRK meets aspiration, and a baniyan gets its moment. This week's best ads sell feelings more than products

e4m Staff Jun 13, 2026 8:23 AM

Harinder Kumar Takes Over as TRAI Secretary for Two-Year Term?blur=25

Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle

e4m Staff Jun 12, 2026 5:56 PM

Ankur Kapila?blur=25

FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history

e4m Staff Jun 12, 2026 5:45 PM

Aayushi Nandwani Takes on Role as Group Head of Media Creatives at Lyxel&Flamingo?blur=25

Nandwani joins Lyxel&Flamingo from VDO.AI where she was Associate Manager- Publisher Success

e4m Staff Jun 12, 2026 5:23 PM

Abhinav K. Srivasatava?blur=25

In this feature, Abhinav K. Srivastava shares his three-decade journey in communications, the evolution of PR, crisis management, agency life, and the future of the profession

Ritika Upmanyu Jun 12, 2026 5:02 PM

IPL?blur=25

Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026

e4m Staff Jun 12, 2026 4:50 PM

Star Studio18?blur=25

The company bagged 6 wins in the Brand Integration and Marketing category

e4m Desk Jun 12, 2026 4:01 PM

Chalet Hotels x Burson?blur=25

Burson will strengthen CHL’s presence and positioning across business, financial and strategic platforms

e4m Staff Jun 12, 2026 2:48 PM

‘Desh Ki Pathshala’ with Sushant Sinha?blur=25

Desh Ki Pathshala will air daily at 8:50 PM starting 16 June across TV, CTV, and YouTube

e4m Staff Jun 12, 2026 1:55 PM

Anjana Om Kashyap?blur=25

Over the last 2 decades, Anjana Om Kashyap has emerged as one of the most influential faces in Hindi TV journalism, building a career defined by consistency & visibility

e4m Staff Jun 12, 2026 1:37 PM

Instagram?blur=25

New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram

e4m Staff Jun 12, 2026 1:10 PM

Sony Pictures Networks India?blur=25

The latest standoff comes close on the heels of Sony's ongoing distribution dispute with Tata Play, a matter that is currently pending before the Telecom Disputes Settlement and Appellate Tribunal

Imran Fazal Jun 12, 2026 1:00 PM

Rohan Mitra Departs Adobe India After Over 10 Years of Service?blur=25

In this role, Mitra managed Adobe’s interaction with Central & State Governments leading Adobe advocacy on policy issues

e4m Desk Jun 12, 2026 12:56 PM

Minali Bhawsar Promoted to Associate VP of Marketing at Sebamed India?blur=25

Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing

e4m Desk Jun 12, 2026 12:43 PM

Madhurita Sengupta Resigns as CMO of JioBlackRock Investment Advisers?blur=25

Sengupta previously worked with Amazon Web Services, DBS Bank, Vodafone and HSBC

e4m Staff Jun 12, 2026 12:41 PM

Apurvaa Pandey Promoted to Global Marketing Communications Manager at IFF?blur=25

Before International Flavors & Fragrances, Apurvaa Pandey was with DuPont Nutrition & Biosciences

e4m Staff Jun 12, 2026 12:05 PM

Mohit Pradhan Appointed VP for Feminine Hygiene at P&G?blur=25

Most recently, Pradhan served as Vice President and General Manager for P&G Indonesia

e4m Staff Jun 12, 2026 11:37 AM

e4m Play Streaming Media Awards 2026?blur=25

Here are some special moments from the e4m Play Streaming Media Awards 2026

e4m Desk Jun 12, 2026 11:03 AM

Ministry of Information and Broadcasting?blur=25

Industry stakeholders have until July 27 to submit comments on the draft framework

e4m Staff Jun 12, 2026 10:55 AM

Rasesh Upadhyay Joins SPNI as New Deputy CFO to Drive Financial Strategy?blur=25

At Sony Pictures Networks India, Upadhyay will work closely with the company's leadership team on financial strategy, business planning and performance management

e4m Staff Jun 12, 2026 10:13 AM

Airtel and Vi Clash Over Telecom Advertising Strategies?blur=25

Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims

Imran Fazal Jun 12, 2026 9:23 AM

e4m Connected TV Conference 2026?blur=25

At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement

e4m Staff Jun 12, 2026 9:12 AM

AI?blur=25

AI search rewards what was actually said about your brand, not what you paid to say about yourself and that distinction is turning marketing strategy on its head

Anuja Jain Jun 12, 2026 8:57 AM

Janardan Pandey?blur=25

As Founder-Director of Nett Value Media, Janardan Pandey has established himself as a respected media strategist, known for combining business understanding with an instinct for emerging opportunities

e4m Staff Jun 12, 2026 8:40 AM

Publicis Media x Hewlett-Packard?blur=25

The account is valued at an estimated $250 million, according to reports

e4m Staff Jun 12, 2026 8:24 AM

FIFA World Cup 2026?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers

Ganapathy Viswanathan Jun 12, 2026 8:16 AM

Anand Shankar Takes Charge as Head of Marketing at ZEE Keralam?blur=25

Anand Shankar was previously with Balaji Telefilms as Sales Lead - South & East

e4m Desk Jun 12, 2026 8:12 AM

Netflix?blur=25

Netflix won 6 wins in Content category and 11 wins in Talent category

e4m Desk Jun 11, 2026 10:19 PM

JioHotstar?blur=25

The steaming platform bagged 5 wins in the Content category, 8 wins in the Talent category and 6 wins in the Brand Integration & Marketing category

e4m Desk Jun 11, 2026 10:19 PM

Jio Studios?blur=25

Jio Studios secured 7 wins in Talent category and 1 win in Content category

e4m Desk Jun 11, 2026 10:18 PM

Sony LIV?blur=25

The platform bagged 6 wins in Content category and 16 wins in Talent category

e4m Desk Jun 11, 2026 10:18 PM

Arha Media Broadcasting Pvt Ltd?blur=25

Arha Media Broadcasting Pvt Ltd bagged 5 wins in Content category, 3 wins in Talent category and 3 wins in Brand Integration & Marketing category

e4m Desk Jun 11, 2026 10:18 PM