A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM

Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions

Imran Fazal May 28, 2026 9:25 AM

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

Prior to Mars, Mahmoud Maghraby was with EssenceMediacom as Client Managing Director & Head of Strategy for MENA

e4m Desk May 25, 2026 4:45 PM

He was earlier the CEO & Founder of Media by Mother

e4m Staff May 21, 2026 6:17 PM

Rama Paul has held key leadership roles across organisations, most notably at ABP Network and Dabur

e4m Staff Mar 27, 2026 11:23 AM

Data from e4m dentsu Digital Advertising Report 2026 highlights that while overall real estate ad spends expanded 22% year-on-year, television’s share of the media mix stood at 42% in 2025

Aditi Gupta Feb 24, 2026 9:08 AM

Prior to this, Morgan Moore was the Manager - OOH

e4m Desk Feb 20, 2026 1:17 PM

Prior to this, Varman was Head, Media & Digital Marketing at Zydus Wellness

e4m Staff Jan 23, 2026 1:11 PM

Vivek Das, Chief Digital Officer of Madison Media, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy

Sunidhi Vijay Jan 19, 2026 8:34 AM

Experts say the next phase of retail media will be defined by how intelligently it is deployed: less about chasing scale and more about building sophistication

Pooja Yadav Dec 30, 2025 8:35 AM

At e4m Confluence 2025, the Madison World Chairman called for industry reinvention, urging agencies to move beyond traditional models and embrace creative integration

e4m Staff Nov 12, 2025 9:39 AM

Guest Column: Gopa Menon, COO & Co-Founder, Theblurr, shares his views on creative-first era of media buying

Gopa Menon Oct 1, 2025 9:27 AM

DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape

Anushka Roy Choudhary Aug 21, 2025 3:03 PM

Jasmin Sohrabji, one of the most respected names in media and advertising, turns a year older

e4m Staff Jul 8, 2025 5:15 PM

Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players

Shantanu David Jan 3, 2024 8:21 AM

Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry

Javed Farooqui Apr 12, 2022 8:36 AM

The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function

exchange4media Staff Oct 5, 2021 12:15 PM

Duroflex CMO Smita Muraraka talks about their new campaign with Alia Bhatt

Mansi Sharma Aug 12, 2021 8:29 AM

Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool

exchange4media Staff Jun 9, 2021 6:14 PM

Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances

Javed Farooqui Feb 11, 2021 8:25 AM

At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly

exchange4media Staff Feb 5, 2021 9:06 AM

The agency will render digital communication and creative design solutions to enhance the brand’s performance marketing

exchange4media Staff Oct 19, 2020 3:32 PM

The partnership entails combining Dbase4media's Sales & Marketing services with Real Advertising’s leading Media Planning & Releasing services across North, East & Western Regions of India

exchange4media Staff Jun 11, 2020 11:24 AM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM

The partnership consolidates the responsibility of creative, content and media with one agency

exchange4media Staff Feb 11, 2020 2:45 PM

The agency will now handle marketing communications, campaign design and media planning for the brands won

exchange4media Staff Jan 6, 2020 12:29 PM