Dbase4media Group & Real Advertising announce strategic partnership

The partnership entails combining Dbase4media's Sales & Marketing services with Real Advertising’s leading Media Planning & Releasing services across North, East & Western Regions of India

e4m by exchange4media Staff
Published: Jun 11, 2020 11:24 AM  | 2 min read

Dbase4media Group and Real Advertising are pleased to announce that they have entered into a strategic partnership, combining Dbase4media's systematic Sales & Marketing services with Real Advertising’s leading Media Planning & Releasing services across North, East & Western Regions of India.

QuantifiableMedia& Planning plays a critical role in every aspect of Campaigns, companies recognize that they need to utilise the media platforms to ensure they remain on the competitive vanguard. The Dbase-Real partnership brings together deep skills in Marketing and Releasing’s strategy be it content ideation, communication tool development and deployment, Media Planning & Buying to help &support clients through successful Campaigns. 

“The Dbase-Real partnership is a powerful combination. Real’s understanding of complex MediaPlanning & Buying specially in TV & Radio, its expertise and collaborative approach are uniquely complementary to how a Dbase team works. We believe this helps to generate new clients across regions” said Sudhanshu Srivastava, Founder & MD Dbase4mediagroup. “With a presence in almost 19states in India, along with close-to-client locations in rest of the regions in North East, we pushed best from our side for our leading Cinema partner in India, however, due to much delayed payments from State & Central Govt with unclear timelines especially in last 2-3 months of Covid-19, we have to expand our capabilities with existing strength of employees, this partnership will allow us to drive far more business impact for local clients in our communication services.”

“Partnering with Dbase4media to deliver effective TV or Radiocampaigns for local or online clients will allow us to provide the best national releasing’s which is the current need of the hour. We can combine it with digital platform strategies on which we’ll conceive, design, and provide the best communication mix,” said Rajesh Sharma, Director of Real Advertising. “Together, working as one collaborative team, we will unlock the full potential of digital mediums and help our clients on the best path for success in the new digital business landscape.”

Real Advertising has wide client list ranging from Goldie Masale to Kamla Pasand, Madhusudan Ghee etc. Apart from planning & releasing’s Real Advertising is successfully runningChandigarh Film Festival & Dehradun Film Festival.

By virtually connecting Dbase4media Group team with Real’s vast experience of more than 25+ years of planning  & releasing expertise, the collaboration represents a step-change in the way both businesses address the needs of the current hyperlocal market scenario.


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