media-planning

Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances
Javed Farooqui Feb 11, 2021 8:25 AM

At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly
exchange4media Staff Feb 5, 2021 9:06 AM

The partnership entails combining Dbase4media's Sales & Marketing services with Real Advertising’s leading Media Planning & Releasing services across North, East & Western Regions of India
exchange4media Staff Jun 11, 2020 11:24 AM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management
exchange4media Staff Feb 24, 2020 3:01 PM

The partnership consolidates the responsibility of creative, content and media with one agency
exchange4media Staff Feb 11, 2020 2:45 PM

The agency will now handle marketing communications, campaign design and media planning for the brands won
exchange4media Staff Jan 6, 2020 12:29 PM

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand
exchange4media Staff Dec 12, 2019 8:28 AM

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film
exchange4media Staff Nov 4, 2019 1:05 PM

Blink Digital will be in charge of Milton’s digital communications, media planning and digital videos
exchange4media Staff Aug 28, 2019 3:59 PM

The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying
exchange4media Staff May 27, 2019 12:39 PM

The agency will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market
exchange4media Staff May 10, 2019 2:28 PM

Dighe will look after Madison Media Ultra unit which handles Godrej and Marico accounts amid other responsibilities
exchange4media Staff Apr 25, 2019 1:18 PM

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums
exchange4media Staff Mar 11, 2019 8:21 AM
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The account was won from Omnicom's OMD after a holding company level pitch
exchange4media Staff Oct 11, 2018 9:00 AM

Gerber, Global President of Media, Essence speaks about the uniqueness of the Indian marketplace and how it gives local marketers advantage over their global counterparts
Ruhail Amin Oct 9, 2018 8:31 AM

Grish Upadhyay, according to sources, may join an agency. He has, however, not confirmed it
Dolly Mahayan Jul 30, 2018 2:00 PM
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Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics
exchange4media Staff May 8, 2018 10:37 AM

The mandate includes social media management, media planning, media buying and creative content
exchange4media Staff Aug 30, 2017 10:14 AM

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign
exchange4media Staff Aug 28, 2017 12:24 PM

The mandate includes media planning and buying across platforms with a focus on performance marketing
exchange4media Staff Aug 4, 2017 10:05 AM