Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform
With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half
At the recent release of the Pitch Madison Advertising Outlook Report (PMAR) report 2016 in Mumbai, Vikram Sakhuja, ? Group CEO Madison Media & OOH at Madison World spoke on the topic; "Why advertisers do not get the most out of media"