media-planning
Blink Digital and Milton

Blink Digital will be in charge of Milton’s digital communications, media planning and digital videos

exchange4media Staff Aug 28, 2019 3:59 PM

Skybags and Motivator

The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying

exchange4media Staff May 27, 2019 12:39 PM

OMD Mudramax and GRB Dairy Foods

The agency will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market

exchange4media Staff May 10, 2019 2:28 PM

Amol Dighe

Dighe will look after Madison Media Ultra unit which handles Godrej and Marico accounts amid other responsibilities

exchange4media Staff Apr 25, 2019 1:18 PM

AmitTiari

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums

exchange4media Staff Mar 11, 2019 8:21 AM

DentsuAegisIntel

The account was won from Omnicom's OMD after a holding company level pitch

exchange4media Staff Oct 11, 2018 9:00 AM

Adam Gerber Essence

Gerber, Global President of Media, Essence speaks about the uniqueness of the Indian marketplace and how it gives local marketers advantage over their global counterparts

Ruhail Amin Oct 9, 2018 8:31 AM

Grish Upadhyay, according to sources, may join an agency. He has, however, not confirmed it

Dolly Mahayan Jul 30, 2018 2:00 PM

Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics

exchange4media Staff May 8, 2018 10:37 AM

The mandate includes social media management, media planning, media buying and creative content

exchange4media Staff Aug 30, 2017 10:14 AM

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

exchange4media Staff Aug 28, 2017 12:24 PM

The mandate includes media planning and buying across platforms with a focus on performance marketing

exchange4media Staff Aug 4, 2017 10:05 AM

The mandate covers overall digital and social strategy, media planning and buying

exchange4media Staff Jul 7, 2017 11:41 AM

While US lobbyists demand transparency on social media endorsements; India lags behind

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas Dec 8, 2016 8:25 AM

Call to bring undisclosed social media endorsements under scanner

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff Dec 2, 2016 8:28 AM

E-commerce adex lags in H1'16 as sector sees consolidation

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

IPL 9 on air ad spends expected to touch Rs 1,000 crore

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM

IPL 9 on air ad spends expected to touch Rs 1,000 crore

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM

NPCI awards its media mandate to Dentsu Media

The agency won the account for National Payments Corporation of India (NPCI) following a multi-agency pitch.

exchange4media Staff Mar 29, 2016 1:51 PM

Maxus launches new media planning methodology called Change Planning

Maxus says Change Planning is a new methodology underpinned by advanced media planning techniques and powered by best-in-class data sources.

exchange4media Staff Feb 27, 2016 6:08 PM