Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool

exchange4media Staff Jun 9, 2021 6:14 PM

Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances

Javed Farooqui Feb 11, 2021 8:25 AM

At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly

exchange4media Staff Feb 5, 2021 9:06 AM

The partnership entails combining Dbase4media's Sales & Marketing services with Real Advertising’s leading Media Planning & Releasing services across North, East & Western Regions of India

exchange4media Staff Jun 11, 2020 11:24 AM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM

The partnership consolidates the responsibility of creative, content and media with one agency

exchange4media Staff Feb 11, 2020 2:45 PM

The agency will now handle marketing communications, campaign design and media planning for the brands won

exchange4media Staff Jan 6, 2020 12:29 PM

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Blink Digital will be in charge of Milton’s digital communications, media planning and digital videos

exchange4media Staff Aug 28, 2019 3:59 PM

The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying

exchange4media Staff May 27, 2019 12:39 PM

The agency will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market

exchange4media Staff May 10, 2019 2:28 PM

Dighe will look after Madison Media Ultra unit which handles Godrej and Marico accounts amid other responsibilities

exchange4media Staff Apr 25, 2019 1:18 PM

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums

exchange4media Staff Mar 11, 2019 8:21 AM

The account was won from Omnicom's OMD after a holding company level pitch

exchange4media Staff Oct 11, 2018 9:00 AM

Gerber, Global President of Media, Essence speaks about the uniqueness of the Indian marketplace and how it gives local marketers advantage over their global counterparts

Ruhail Amin Oct 9, 2018 8:31 AM

Grish Upadhyay, according to sources, may join an agency. He has, however, not confirmed it

Dolly Mahayan Jul 30, 2018 2:00 PM

Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics

exchange4media Staff May 8, 2018 10:37 AM

The mandate includes social media management, media planning, media buying and creative content

exchange4media Staff Aug 30, 2017 10:14 AM

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

exchange4media Staff Aug 28, 2017 12:24 PM