Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry

Javed Farooqui Apr 12, 2022 8:36 AM

The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function

exchange4media Staff Oct 5, 2021 12:15 PM

Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool

exchange4media Staff Jun 9, 2021 6:14 PM

Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances

Javed Farooqui Feb 11, 2021 8:25 AM

At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly

exchange4media Staff Feb 5, 2021 9:06 AM

The partnership entails combining Dbase4media's Sales & Marketing services with Real Advertising’s leading Media Planning & Releasing services across North, East & Western Regions of India

exchange4media Staff Jun 11, 2020 11:24 AM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM

The partnership consolidates the responsibility of creative, content and media with one agency

exchange4media Staff Feb 11, 2020 2:45 PM

The agency will now handle marketing communications, campaign design and media planning for the brands won

exchange4media Staff Jan 6, 2020 12:29 PM

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Blink Digital will be in charge of Milton’s digital communications, media planning and digital videos

exchange4media Staff Aug 28, 2019 3:59 PM

The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying

exchange4media Staff May 27, 2019 12:39 PM

The agency will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market

exchange4media Staff May 10, 2019 2:28 PM

Dighe will look after Madison Media Ultra unit which handles Godrej and Marico accounts amid other responsibilities

exchange4media Staff Apr 25, 2019 1:18 PM

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums

exchange4media Staff Mar 11, 2019 8:21 AM

The account was won from Omnicom's OMD after a holding company level pitch

exchange4media Staff Oct 11, 2018 9:00 AM

Gerber, Global President of Media, Essence speaks about the uniqueness of the Indian marketplace and how it gives local marketers advantage over their global counterparts

Ruhail Amin Oct 9, 2018 8:31 AM

Grish Upadhyay, according to sources, may join an agency. He has, however, not confirmed it

Dolly Mahayan Jul 30, 2018 2:00 PM

Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics

exchange4media Staff May 8, 2018 10:37 AM