The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying

exchange4media Staff 27-May-2019

The agency will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market

exchange4media Staff 10-May-2019

Dighe will look after Madison Media Ultra unit which handles Godrej and Marico accounts amid other responsibilities

exchange4media Staff 25-April-2019

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums

exchange4media Staff 11-March-2019

The account was won from Omnicom's OMD after a holding company level pitch

exchange4media Staff 11-October-2018

Gerber, Global President of Media, Essence speaks about the uniqueness of the Indian marketplace and how it gives local marketers advantage over their global counterparts

Ruhail Amin 09-October-2018

Grish Upadhyay, according to sources, may join an agency. He has, however, not confirmed it

Dolly Mahayan 30-July-2018

Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics

exchange4media Staff 08-May-2018

The mandate includes social media management, media planning, media buying and creative content

exchange4media Staff 30-August-2017

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

exchange4media Staff 28-August-2017

The mandate includes media planning and buying across platforms with a focus on performance marketing

exchange4media Staff 04-August-2017

The mandate covers overall digital and social strategy, media planning and buying

exchange4media Staff 07-July-2017

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas 08-December-2016

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff 02-December-2016

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha 23-August-2016

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha 12-May-2016

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha 12-May-2016

The agency won the account for National Payments Corporation of India (NPCI) following a multi-agency pitch.

exchange4media Staff 29-March-2016

Maxus says Change Planning is a new methodology underpinned by advanced media planning techniques and powered by best-in-class data sources.

exchange4media Staff 27-February-2016

At the recent release of the Pitch Madison Advertising Outlook Report (PMAR) report 2016 in Mumbai, Vikram Sakhuja, ? Group CEO Madison Media & OOH at Madison World spoke on the topic; "Why advertisers do not get the most out of media"

exchange4media Staff 19-February-2016