The agency will now handle marketing communications, campaign design and media planning for the brands won

exchange4media Staff Jan 6, 2020 12:29 PM

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Blink Digital will be in charge of Milton’s digital communications, media planning and digital videos

exchange4media Staff Aug 28, 2019 3:59 PM

The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying

exchange4media Staff May 27, 2019 12:39 PM

The agency will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market

exchange4media Staff May 10, 2019 2:28 PM

Dighe will look after Madison Media Ultra unit which handles Godrej and Marico accounts amid other responsibilities

exchange4media Staff Apr 25, 2019 1:18 PM

According to Tiwari, Vice President-Marketing, Havells India, Internet and Outdoor are the fastest growing mediums

exchange4media Staff Mar 11, 2019 8:21 AM

The account was won from Omnicom's OMD after a holding company level pitch

exchange4media Staff Oct 11, 2018 9:00 AM

Gerber, Global President of Media, Essence speaks about the uniqueness of the Indian marketplace and how it gives local marketers advantage over their global counterparts

Ruhail Amin Oct 9, 2018 8:31 AM

Grish Upadhyay, according to sources, may join an agency. He has, however, not confirmed it

Dolly Mahayan Jul 30, 2018 2:00 PM

Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics

exchange4media Staff May 8, 2018 10:37 AM

The mandate includes social media management, media planning, media buying and creative content

exchange4media Staff Aug 30, 2017 10:14 AM

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

exchange4media Staff Aug 28, 2017 12:24 PM

The mandate includes media planning and buying across platforms with a focus on performance marketing

exchange4media Staff Aug 4, 2017 10:05 AM

The mandate covers overall digital and social strategy, media planning and buying

exchange4media Staff Jul 7, 2017 11:41 AM

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas Dec 8, 2016 8:25 AM

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff Dec 2, 2016 8:28 AM

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

Abhinn Shreshtha May 12, 2016 8:23 AM