Jasmin Sohrabji: A rare blend of a planner & leader

Jasmin Sohrabji, one of the most respected names in media and advertising, turns a year older tomorrow.

Born into a world far removed from advertising, Jasmin Sohrabji began her career in economics and business management as a researcher. A chance suggestion from a friend led her to media planning—what she calls “the best accident of her life.” Over 16 years at MediaCom, she built her expertise before joining Omnicom Media Group in 2007 to launch OMD India and steer it to rapid success.

Building OMD India from the Ground Up
Under Jasmin’s leadership, the agency opened offices across Mumbai, Delhi, Bangalore, and Chennai, growing into one of India’s fastest‑growing media networks. By 2017, OMD India had expanded through consolidations—including DDB Mudra’s media business—to over 550 employees with $650 million+ in billings.

In 2017, Jasmin’s remit grew substantially when she was appointed CEO for Southeast Asia and India at Omnicom Media Group. She now oversaw operations across Singapore, Malaysia, Philippines, Indonesia, Vietnam, and Thailand. Her role underscored her ability to bridge diverse cultures and markets, fostering uniform yet locally relevant offerings across the region.

Trailblazer at Cannes Lions
A key highlight of Jasmin’s career is her first stint as a juror at Cannes Lions in 2015. Speaking about it, she reportedly emphasized how simplicity, universal appeal, and business impact define a powerful campaign—not just creativity. She was inspired by global peers and expressed interest in judging Cyber Lions to understand the role of tech in storytelling.

Digital Evolution
As CEO, Jasmin emphasized digital integration not as an add-on, but as core—and led OMD’s consistent 25–27% year‑on‑year digital growth.

Under her guidance, PHD India was positioned as a creative, digital‑first agency. Its debut at Cannes with HUL’s Kan Khajura Tesan—all winners under her oversight—cemented its reputation  

As Jasmin Sohrabji celebrates her birthday tomorrow, we honor a rare blend of planner leader, and global jury member.