Nisal De Silva from Dentsu Grant Group will head Amnet's operations and will operate from the Colombo office

exchange4media Staff Jul 26, 2019 10:52 AM

The figures represent about 15 percent of what the report predicts will be an $8.5 billion market this year in spending on global influencer marketing

exchange4media Staff Jul 26, 2019 8:53 AM

The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media

Anjali Thakur Jul 26, 2019 8:36 AM

Will Cathcart, WhatsApp Global Head, says the company's vision is to make the process of sending money as easy as sending a message on the platform

exchange4media Staff Jul 25, 2019 6:17 PM

The 360-degree campaign, celebrating cricket fans and their cheering spirit, witnessed a reach of over 3 million

exchange4media Staff Jul 25, 2019 2:46 PM

The Traveler Alert feature is designed to inform members of the LGBTQ community from the inherent risk of using dating apps in the nearly 70 countries that still have laws criminalizing LGBTQ status

exchange4media Staff Jul 25, 2019 11:58 AM

The number of daily active users stood at 1.59 billion and the number of monthly active users was 2.41 billion

exchange4media Staff Jul 25, 2019 9:46 AM

Under the agreement, Facebook will be required to obtain purpose and use certifications from apps and third-party developers who use Facebook data

exchange4media Staff Jul 25, 2019 9:02 AM

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

The company has added more than 10 local content partners to its Discover platform in India

exchange4media Staff Jul 24, 2019 5:23 PM

The report also revealed that during the recently-concluded Cricket Season, the India vs New Zealand semi-final was the most talked-about match, with user consumption of over 1.2 million

exchange4media Staff Jul 24, 2019 4:45 PM

This is the first-of-its-kind attribution study in India for examining the conversion of online ads into offline sales

exchange4media Staff Jul 24, 2019 4:11 PM

The latest edition of Asia Video Content Dynamics says the 12% increase in budget, up from 8% in 2017, highlights rising competition for audiences and production talent, especially in India and Korea

exchange4media Staff Jul 24, 2019 3:57 PM

The mobile-specific plan goes live in the country today

exchange4media Staff Jul 24, 2019 2:17 PM

The move will allow merchants to be able to provide ALTBalaji subscriptions to even those who don’t have access to a digital payment mechanism

exchange4media Staff Jul 23, 2019 1:39 PM

India is likely to have 30 to 35 million paying OTT video subscribers and 6 to 7 million paying audio subscribers by 2021, says the FICCI-EY report

exchange4media Staff Jul 23, 2019 9:06 AM

The findings by RedSeer also reveal that Dailyhunt with 190 million users and MX Player with 176 million, closely follow Hotstar

exchange4media Staff Jul 22, 2019 5:52 PM

The dating app has set up an in-app payment option which will allow users to skip Google Play’s default payment process, an agency report said

exchange4media Staff Jul 22, 2019 4:41 PM

‘DAN Explore for Programmatic’ is an engine for programmatic audience performance, which merges with their flagship insights engine DAN Explore

exchange4media Staff Jul 22, 2019 1:26 PM

The move will fix a loophole which until now allowed publishers to force people to log in and not avoid metered paywalls

exchange4media Staff Jul 22, 2019 8:54 AM