Digital News

Gaurav Jain, the former head of growth at Meta India, also joined Snap as its head of emerging business earlier this year

Kanchan Srivastava Nov 4, 2022 8:50 AM

Meta’s massive India growth is in stark contrast to the company’s global performance, having lost nearly $730 billion market cap in 12 months

exchange4media Staff Nov 4, 2022 8:01 AM

The games will be played from Nov 18 to Nov 30

exchange4media Staff Nov 3, 2022 7:32 PM

Google India's total revenue expanded by 48% to Rs 9439.3 crore from Rs 6386.2 crore

exchange4media Staff Nov 3, 2022 5:33 PM

Meta CEO Mark Zuckerberg has announced the roll-out of the services to users globally

exchange4media Staff Nov 3, 2022 2:13 PM

As of now, the platform won't be taking a cut out of the creators' revenues through the sale of NFTs

exchange4media Staff Nov 3, 2022 1:32 PM

Close to 3,700 employees could be sacked after senior team members were asked to compile a layoff list

exchange4media Staff Nov 3, 2022 12:04 PM

The mandate has been won following a multi-agency pitch process

exchange4media Staff Nov 3, 2022 9:16 AM

While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts

Kanchan Srivastava Nov 3, 2022 9:10 AM

The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons

exchange4media Staff Nov 2, 2022 6:16 PM

Reports say that Musk’s representatives will meet advertisers in New York sometime this week, despite concerns of advertiser exodus

exchange4media Staff Nov 2, 2022 10:57 AM

Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach

Kartik Sharma Nov 2, 2022 8:58 AM

While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy

Shantanu David Nov 2, 2022 8:50 AM

Experts believe that self-regulation by social media companies needed a check and the new IT rule amendment could be an answer to it, although it needs to be dealt with care

Nilanjana Basu Nov 2, 2022 8:45 AM

The event was hosted at a virtual island called Phyvital

exchange4media Staff Nov 1, 2022 12:33 PM

The mandate will be handled by the agency’s Mumbai office

exchange4media Staff Nov 1, 2022 12:11 PM

The startup will utilise the funds for blockchain technology

exchange4media Staff Nov 1, 2022 12:01 PM

From Cadbury to Coca-Cola, many big brands are investing in Insta Reels

Medha Jha Nov 1, 2022 9:11 AM

The company's DTH arm saw its subscriber base drop to 15.8 million at the end of Q2'23 compared to 16.3 million in the same quarter last year

exchange4media Staff Nov 1, 2022 8:36 AM

Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would be ideal for most brands to associate with

Shantanu David Nov 1, 2022 8:22 AM