As part of the 5-day celebration, the social media platform will be driving exciting campaigns every day with a different theme

exchange4media Staff May 9, 2020 2:00 PM

The objective behind the launch is tod ensure real-time dissemination of official information

exchange4media Staff May 8, 2020 10:00 PM

The firm will handle the gaming company's overall branding efforts and co-create influencer marketing campaigns

exchange4media Staff May 8, 2020 12:38 PM

The 11.5-hour-long show will stream for a month to entertain and encourage people to support each other during uncertain times like these

exchange4media Staff May 8, 2020 12:17 PM

With this investment, Jio Platforms now has an equity value of Rs 4.91 lakh crore and an enterprise value of Rs 5.16 lakh crore

exchange4media Staff May 8, 2020 7:54 AM

The platform will provide users with a plethora of entertaining and educative / learning initiatives in 15 different languages through exclusive partnerships across industries

exchange4media Staff May 8, 2020 12:00 AM

The airport went all out on Facebook, Twitter and Instagram to keep the airport buzzing even without people travelling

exchange4media Staff May 7, 2020 9:23 AM

Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer

Christina Moniz May 7, 2020 8:38 AM

The data is automatically updated in tandem with WHO updates

exchange4media Staff May 6, 2020 6:02 PM

According to the report released by Kantar, about 84% of users access the Internet for entertainment purposes

exchange4media Staff May 6, 2020 12:01 PM

According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes

exchange4media Staff May 6, 2020 10:59 AM

According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes

exchange4media Staff May 6, 2020 9:07 AM

According to industry experts, the COVID-19 crisis has resulted in marketers shying away from advertising spends despite the growing reach

Tasmayee Laha Roy May 6, 2020 8:57 AM

The theme of the webinar is- The Changing Dynamics of Celebrity and Brand Association.

exchange4media Staff May 5, 2020 11:09 PM

The business was won in a tightly-contested multi-agency pitch

exchange4media Staff May 5, 2020 8:45 AM

With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers

Christina Moniz May 5, 2020 8:32 AM

With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive

exchange4media Staff May 5, 2020 8:25 AM

In the weekly webinar series, media agency heads will speak about how news is being treated in the COVID-19 scenario

exchange4media Staff May 5, 2020 8:18 AM

As part of the collaboration, Airtel Thanks customers will get FREE unlimited access to ZEE5’s premium catalogue

exchange4media Staff May 4, 2020 7:26 PM

The service was officially launched on 1st May 2020 at 6:00 AM and the viewers can enjoy the live on Facebook

exchange4media Staff May 4, 2020 4:49 PM