Priti Joshi, Vice President of Strategy, Bumble, talks about the growth of the brand and how they are popularizing it in India

Tasmayee Laha Roy Feb 6, 2020 8:11 AM

Online Curated Content Providers, comprising Hotstar, Voot, Jio and SonyLiv, have launched the redressal system to help consumers make informed choices on OTT platforms

exchange4media Staff Feb 5, 2020 6:06 PM

With memes, snackable video content, hashtags and a video series, AAP is leveraging its social media presence like never before

Tasmayee Laha Roy Feb 5, 2020 8:14 AM

The existing Hotstar VIP/Premium services will be rebranded as Disney+Hotstar

Sonam Saini Feb 5, 2020 7:56 AM

The video-on-demand app will feature podcasts, motion comics, ebooks, audiobooks, games and trivia

exchange4media Staff Feb 4, 2020 3:15 PM

The games currently available on the platform are Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble Blast, Street Racer, Slide & Glide and Plus Minus

exchange4media Staff Feb 4, 2020 3:05 PM

YouTube ad revenue for 2019 stands at $15.1 billion, 36% growth from previous year, say reports

exchange4media Staff Feb 4, 2020 12:50 PM

We spoke to industry players on some of the key announcements made in the Union Budget with respect to promoting start-ups

Shreshtha Verma Feb 4, 2020 8:33 AM

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

DMC brings together Dentsu proprietary ecosystems such as Facebook Marketing Partner, Badged DAN Data Labs Product Suite, Dentsu Explore and other proprietary MarTech tools

exchange4media Staff Feb 3, 2020 2:33 PM

The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling

exchange4media Staff Feb 3, 2020 2:29 PM

Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space

Shikha Paliwal Feb 3, 2020 8:37 AM

With Rs 6000 crore set aside for BharatNet and the emphasis on AI, IoT, Data Center Parks etc., the Union Budget did not disappoint Digital India, say experts

exchange4media Staff Feb 3, 2020 8:29 AM

A policy will be rolled out to enable private sector to build data centre parks throughout the country, the Finance Minister said in the Budget Speech

exchange4media Staff Feb 1, 2020 12:48 PM

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 1, 2020 9:04 AM

In a freewheeling chat with exchange4media, Dixit SVP - Marketing, Analytics & Direct Revenue at ALTBalaji speaks passionately about the business she understands best

Shikha Paliwal Jan 31, 2020 1:15 PM

The Daily Active Users count stood at 1.66 billion on an average for December 2019, an increase of 9% year-over-year

exchange4media Staff Jan 30, 2020 8:13 AM

The five-part series called Overtime is centred on an apocalyptic theme, where IT employees, stuck in their office, fight for survival

exchange4media Staff Jan 29, 2020 4:22 PM

The funding support is part of Google.org’s broader, $10 million commitment to media literacy, in collaboration with the Google News Initiative

exchange4media Staff Jan 29, 2020 1:42 PM

According to reports, Apple CEO Tim Cook has said he believes that customers want an ad-free product

exchange4media Staff Jan 29, 2020 8:56 AM