Digital News


Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value

exchange4media Staff May 19, 2022 5:13 PM


At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

Shantanu David May 19, 2022 8:46 AM


While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the platform’s appeal as an advertising medium would take a hit

Kanchan Srivastava May 19, 2022 8:41 AM


While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts

Javed Farooqui May 19, 2022 8:07 AM

Shekhar Gupta

In a 14 min plus video, Gupta spoke about the concept of the show and how it has reached this important milestone ,

exchange4media Staff May 18, 2022 3:18 PM

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Raveena Tandon, Vidya Balan, Sikandar Kher, Pankaj Tripathi and Pavan Malhotra bestowed with best actor awards for their shows & films streaming on various OTT platforms

exchange4media Staff May 18, 2022 2:28 PM


The SEO company has partnered with the Bangalore-based SaaS FinTech company to help achieve its marketing objectives via organic channels

exchange4media Staff May 18, 2022 2:13 PM


The streaming platform has said the decision was not based on individual performances

exchange4media Staff May 18, 2022 1:27 PM


The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios

exchange4media Staff May 18, 2022 11:05 AM


A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years

exchange4media Staff May 18, 2022 8:46 AM


The telecom firm’s capital expenditure in the DTH business stood at Rs 1302.7 crore as against Rs 1284.3 crore in FY21

exchange4media Staff May 18, 2022 8:33 AM


The new agreement expands on a previous agreement that the companies signed in September 2020 and creates a pipeline of Netflix programming work for DNEG through 2025

exchange4media Staff May 17, 2022 6:34 PM


Through the Audio Room feature, Chingari users can stay connected and engaged with their followers and fellow users in a new way

exchange4media Staff May 17, 2022 6:12 PM


As online gaming is different from gambling, rational tax treatment of online skill gaming will help in creating mutually benefitting situations for all the stakeholders, said Sameer Barde, CEO, EGF

exchange4media Staff May 16, 2022 3:44 PM


Consumer Product Leader Kayvon Beykpour and Head of Revenue Product Bruce Falck have been asked to step down

exchange4media Staff May 16, 2022 1:58 PM


The agency will be responsible for amplifying Spring Bio Solution’s LinkedIn presence

exchange4media Staff May 16, 2022 10:27 AM

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