Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector

Nilanjana Basu Feb 2, 2023 1:01 PM


Industry experts suggest greater use of social media, content platforms and technology this year

Nilanjana Basu Jan 24, 2023 9:07 AM


E-commerce marketplace platform partners with Dada for its year-end Maha Indian Savings Sale

exchange4media Staff Dec 11, 2022 10:00 AM


Nilesh Gupta takes additional charge of branding and creative strategy

exchange4media Staff Nov 18, 2022 6:18 PM


The campaign will also feature other celebrities like Rohit Sharma, Rashmika Mandana, Kapil Sharma and Sourav Ganguly

exchange4media Staff Sep 5, 2022 4:12 PM


The social media team of Saurav Ganguly accidentally copy-pasted not just the required caption but also the instructions given by Meesho for the teaser campaign, ruining all the suspense

exchange4media Staff Sep 2, 2022 4:59 PM

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Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

exchange4media Staff Apr 25, 2022 4:59 PM


As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15

Sonam Saini Apr 25, 2022 8:21 AM

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The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season

exchange4media Staff Apr 23, 2022 8:32 AM


The campaign features a total of 12 films that target different consumer segments

exchange4media Staff Mar 28, 2022 3:11 PM

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In today’s edition of the e4m Pride of India Brands series, we trace the reselling platform’s extraordinary journey and decode its future plans

Shantanu David Mar 22, 2022 8:58 AM


Chaudhary has held leadership positions with brands such as Disney+ Hotstar, Myntra and McKinsey & Company

exchange4media Staff Mar 21, 2022 2:29 PM


As part of the tie-up, Meesho will be the lead trouser branding partner of all the four teams

exchange4media Staff Mar 17, 2022 5:36 PM


Conceptualized by DDB Mudra, the campaign will air on major TV networks, YouTube and OTT platforms

exchange4media Staff Feb 6, 2022 10:00 AM

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Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs

exchange4media Staff Nov 8, 2021 2:34 PM


Asrani was earlier associated with Puma Group as Senior Manager-Communications

exchange4media Staff Sep 15, 2021 6:54 PM