Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

exchange4media Staff Apr 25, 2022 4:59 PM

As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15

Sonam Saini Apr 25, 2022 8:21 AM

The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season

exchange4media Staff Apr 23, 2022 8:32 AM

The campaign features a total of 12 films that target different consumer segments

exchange4media Staff Mar 28, 2022 3:11 PM

In today’s edition of the e4m Pride of India Brands series, we trace the reselling platform’s extraordinary journey and decode its future plans

Shantanu David Mar 22, 2022 8:58 AM

Chaudhary has held leadership positions with brands such as Disney+ Hotstar, Myntra and McKinsey & Company

exchange4media Staff Mar 21, 2022 2:29 PM

As part of the tie-up, Meesho will be the lead trouser branding partner of all the four teams

exchange4media Staff Mar 17, 2022 5:36 PM

The TVC features actors Deven Bhojani and Nitesh Pandey

exchange4media Staff Feb 26, 2022 8:22 AM

Conceptualized by DDB Mudra, the campaign will air on major TV networks, YouTube and OTT platforms

exchange4media Staff Feb 6, 2022 10:00 AM

Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs

exchange4media Staff Nov 8, 2021 2:34 PM

The campaign has been conceptualized by DDB Mudra Mumbai

exchange4media Staff Sep 21, 2021 5:57 PM

Asrani was earlier associated with Puma Group as Senior Manager-Communications

exchange4media Staff Sep 15, 2021 6:54 PM

This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums

Mansi Sharma Jul 21, 2021 8:08 AM

The film has been conceptualized by DDB Mudra Group

exchange4media Staff Jul 10, 2021 8:33 AM

Conceptualized by Wunderman Thompson, the campaign showcases successful sellers who are growing their businesses with Meesho and earning higher profits than before

exchange4media Staff May 22, 2021 7:56 AM

The new round of funding has been led by SoftBank Vision Fund 2, putting Meesho's evaluation at $2.1 billion

exchange4media Staff Apr 5, 2021 10:23 AM

The TVC asks individuals to start an online business with Meesho with zero investment

exchange4media Staff Oct 25, 2020 10:00 AM

Vidit Aatrey, CEO & Co-Founder, Meesho, talks about their their first ad campaign, why Covid presented the best opportunity for their growth story, and how Meesho stands out for its originality

Neeta Nair Oct 5, 2020 9:05 AM

Brands including Flipkart, Ola, Big Basket, CRED, Meesho and Snapdeal are collaborating with GiveIndia to provide to the underprivileged and those in need

exchange4media Staff Oct 3, 2019 2:52 PM

The social commerce start-up’s current investors include SAIF Partners, Sequoia Capital, Shunwei Capital, RPS and Venture Highway

exchange4media Staff Aug 13, 2019 2:52 PM