marketing-campaign
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
She previously worked with Disney+ Hotstar as Marketing Lead – India Originals & Movies
e4m Staff May 12, 2026 8:52 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
Sunidhi Vijay Jun 11, 2025 8:11 AM
The brand is actively seeking media partners who can deliver standout performance across platforms including out-of-home (OOH), digital, social media, OTT, radio, and print
e4m Desk Apr 14, 2025 12:41 PM
The campaign combines digital storytelling, on-ground activations and retailer outreach
e4m Staff Jan 23, 2025 4:24 PM
e4m Blog: In this article, let's explore the key principles of guerrilla marketing, the innovative guerrilla marketing trends & strategies, challenges and risks of guerrilla marketing and more
With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings
e4m Staff Jul 11, 2024 12:36 PM
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
Ritika Raj Jun 12, 2024 1:07 PM
Bangaloreans on 13th July got fake tax notices along with their Swiggy Instamart grocery orders. The notice, when opened, had Bollywood’s Bad Man Gulshan Grover’s image printed on it with a message
exchange4media Staff Jul 14, 2023 3:17 PM
Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium
Tanzila Shaikh May 4, 2023 9:00 AM
The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years
exchange4media Staff Nov 5, 2022 9:00 PM
On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators
Ritika Raj Oct 10, 2022 9:08 AM
The campaign focuses on the importance of striking a balance between work and life as conversations around hustle culture and quiet quitting rage
exchange4media Staff Sep 18, 2022 10:00 AM
The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner
exchange4media Staff Jun 13, 2022 7:08 AM
The channel has strengthened its digital realm by entering the metaverse for the show’s promotions
exchange4media Staff Apr 22, 2022 4:42 PM
The actor is now the face of the brand for its body wash and body scrub
exchange4media Staff Mar 22, 2022 11:20 AM
With this campaign, PhonePe is promoting its two and four-wheeler insurance products through catchy phrases on art canvases put up on truck tailgates
exchange4media Staff Mar 12, 2022 12:01 PM
Conceptualised by Mindshare Content+, ’Boost: Game Stamina Ka’ game has a custom mode where players can battle a male squad with an all-female squad
exchange4media Staff Mar 11, 2022 3:20 PM
The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve
exchange4media Staff Jan 21, 2022 8:56 AM
Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021
Mansi Sharma Dec 16, 2021 9:01 AM
A recent Mintel survey shows that 44% Indians want to see more brands implementing sustainability while 47% want to see brands promote environmentally friendly products
Mansi Sharma Dec 10, 2021 9:03 AM
According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India
Sonam Saini Nov 23, 2021 8:49 AM
The campaign acknowledges the growing influence of other gadgets in users’ life for consuming content. However, 765 M people still spend an incomparable 903 B mins watching TV every week
exchange4media Staff Nov 22, 2021 3:43 PM
The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results
exchange4media Staff Nov 22, 2021 9:04 AM
Launched ahead of World Television Day, the campaign will be aired on the network's channels in 7 languages
exchange4media Staff Nov 20, 2021 8:40 AM
The digital campaign highlights five women entrepreneurs from different sectors sharing their entrepreneurial journey
exchange4media Staff Nov 18, 2021 10:51 AM
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
exchange4media Staff Nov 15, 2021 8:41 AM
With their new brand platform ‘Dil Khol Ke Delivering,’ Pizza Hut aims to make its association with delivery even stronger
exchange4media Staff Oct 16, 2021 8:36 AM
Conceptualised by Dentsumcgarrybowen India, the campaign focuses on reassuring passengers about safe airport experiences and encourages them to travel and reconnect with their loved ones
exchange4media Staff Sep 20, 2021 2:35 PM
The actor will be the face of FPBL's marketing campaigns across various platforms
exchange4media Staff Sep 13, 2021 4:34 PM
The campaign, launched globally on July 30th, invites users to explore the world of AR & have immersive experiences that they can share with friends and family
exchange4media Staff Sep 3, 2021 12:19 PM
The script for the campaign was written by Enormous Brands
exchange4media Staff Jun 8, 2021 11:56 AM
The #GiveItARest campaign wants everyone to give Keyboard Activism, Crusaders, Fake News, Gender Roles or Hate a rest
exchange4media Staff Mar 21, 2021 11:16 AM
The new campaign, introduced in 14 markets of the brand, entails two new TVCs and is spread across print, radio and digital mediums
exchange4media Staff Mar 16, 2021 1:31 PM
The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins
exchange4media Staff Mar 16, 2021 10:23 AM
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Noel Dsouza Mar 5, 2021 8:57 AM
Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion
exchange4media Staff Jan 23, 2021 8:02 AM
This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR
exchange4media Staff Jan 23, 2021 7:47 AM
Shah's experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns
exchange4media Staff Jan 20, 2021 1:24 PM
The objective of the campaign is to invoke conversations among the audience about genius beyond cognitive intelligence
exchange4media Staff Jan 19, 2021 1:21 PM
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
exchange4media Staff Jan 16, 2021 8:29 AM
This platform will not only recognize & reward innovative ideas but also inspire the young minds of India to think about a better & more sustainable future
exchange4media Staff Jan 6, 2021 2:32 PM
In this campaign, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection
exchange4media Staff Jan 6, 2021 2:06 PM
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments
exchange4media Staff Jan 2, 2021 8:06 AM
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and the brand’s marketing strategy
Ritika Raj Dec 16, 2020 8:20 AM