From generating cultural touchpoints and driving social media engagement, COLORS not only built and enhanced consumer engagements across platforms but also won 30+ awards across categories

exchange4media Staff Jan 2, 2020 11:18 AM

In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands

Shreshtha Verma Jan 2, 2020 8:46 AM

As a part of the campaign, VMate has launched an exclusive video sticker with Sunny Leone to make New Year special for its users

exchange4media Staff Dec 30, 2019 2:26 PM

The #LiveSmileProsper campaign addresses relevant problems faced by children during the process of buying a home

exchange4media Staff Dec 23, 2019 4:10 PM

This strategic association aims to provide consumers with world-class grooming products at up to 40% discount. Close to 50 micro-influencers have been roped in by both brands to promote sales

exchange4media Staff Nov 28, 2019 4:31 PM

The #EatsNewEveryday campaign is targeted towards meeting the needs of youth 18 to 25, seeking new experiences while ordering food

exchange4media Staff Nov 15, 2019 3:34 PM

Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation

exchange4media Staff Nov 7, 2019 5:44 PM

Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign

Noel Dsouza Nov 5, 2019 8:06 AM

The campaign seeks to reinforce the importance of reuse and recycling for a sustainable future

exchange4media Staff Oct 18, 2019 5:34 PM

The campaign provided an interactive experience to the audience of 'Jag Jaanani Maa Vaishnodevi – Kahani Matarani Ki’

exchange4media Staff Oct 17, 2019 4:34 PM

The agency will handle a host of B2B & B2C services across the businesses, including the BTL work and circle marketing campaigns

exchange4media Staff Sep 11, 2019 10:38 AM

Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer 

Noel Dsouza Aug 14, 2019 8:59 AM

Conceptualised by Wieden + Kennedy, the campaign will also be seen across social, digital, PR, cinema and out-of-home over the next 8 weeks

exchange4media Staff Jun 6, 2019 4:07 PM

From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience 

Shweta Raaj Singh May 30, 2019 8:55 AM

Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019

Noel Dsouza May 6, 2019 8:55 AM

As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand

exchange4media Staff Aug 29, 2018 7:00 PM

The campaign asked youngsters to dress up for a party, click a picture, and upload it on Instagram using #DressedToGig to win a chance to party at the biggest EDM festival in Belgium.

exchange4media Staff Jun 30, 2018 8:53 AM

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the celebrations that await.

exchange4media Staff Mar 17, 2018 8:52 AM

People are highly likely to opt for a brand based on the recommendations of an individual they respect and trust and brands could partner with influencers to get there

Sahil Chopra Sep 2, 2017 8:21 AM

Mathrubhumi promotes its integrated solutions in its tongue-in-cheek Onam campaign

Akshata R Murthy Aug 2, 2017 8:04 AM