The #EatsNewEveryday campaign is targeted towards meeting the needs of youth 18 to 25, seeking new experiences while ordering food

exchange4media Staff Nov 15, 2019 3:34 PM

Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation

exchange4media Staff Nov 7, 2019 5:44 PM

Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign

Noel Dsouza Nov 5, 2019 8:06 AM

The campaign seeks to reinforce the importance of reuse and recycling for a sustainable future

exchange4media Staff Oct 18, 2019 5:34 PM

The campaign provided an interactive experience to the audience of 'Jag Jaanani Maa Vaishnodevi – Kahani Matarani Ki’

exchange4media Staff Oct 17, 2019 4:34 PM

The agency will handle a host of B2B & B2C services across the businesses, including the BTL work and circle marketing campaigns

exchange4media Staff Sep 11, 2019 10:38 AM

Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer 

Noel Dsouza Aug 14, 2019 8:59 AM

Conceptualised by Wieden + Kennedy, the campaign will also be seen across social, digital, PR, cinema and out-of-home over the next 8 weeks

exchange4media Staff Jun 6, 2019 4:07 PM

From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience 

Shweta Raaj Singh May 30, 2019 8:55 AM

Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019

Noel Dsouza May 6, 2019 8:55 AM

As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand

exchange4media Staff Aug 29, 2018 7:00 PM

The campaign asked youngsters to dress up for a party, click a picture, and upload it on Instagram using #DressedToGig to win a chance to party at the biggest EDM festival in Belgium.

exchange4media Staff Jun 30, 2018 8:53 AM

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the celebrations that await.

exchange4media Staff Mar 17, 2018 8:52 AM

People are highly likely to opt for a brand based on the recommendations of an individual they respect and trust and brands could partner with influencers to get there

Sahil Chopra Sep 2, 2017 8:21 AM

Mathrubhumi promotes its integrated solutions in its tongue-in-cheek Onam campaign

Akshata R Murthy Aug 2, 2017 8:04 AM

The award was conferred by the Rural Marketing Association of India for the campaign ‘Experience The Change with Dabur Fem Bleach’

exchange4media Staff May 2, 2017 2:53 PM

On-air promotions, social media buzz, on-ground association, outdoor campaigns, radio spots, and PR tools were strategically used to make the premiere a huge success

exchange4media Staff Feb 8, 2017 12:10 PM

Viacom18, for the launch of their new English GEC channel has rolled out a campaign which includes a number of customer centric innovations to engage with viewers

exchange4media Staff Aug 1, 2015 12:00 PM

HDFC Standard Life has unveiled its new marketing campaign – ‘Kal Ki Socho, Sar Utha Ke Jiyo’ – which urges people to look at insurance in a new light and get them to do proper financial planning for themselves and their families. The campaign has been conceptualised and scripted by Leo Burnett and directed by Anand Iyer from Ramesh Deo Productions.

exchange4media Staff Feb 9, 2010 7:00 AM