marketing-campaign
The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms
exchange4media Staff Sep 18, 2020 1:37 PM
‘Unlock New Journeys with Mercedes-Benz’ has been developed with the help of the brand's creative partners, Publicis Emil and AMQ India
exchange4media Staff Sep 12, 2020 8:00 PM
The campaign is an attempt to strengthen the brand's connect with the consumer
exchange4media Staff Sep 1, 2020 11:54 AM
The core campaign has been conceptualised and executed by Taproot Dentsu
exchange4media Staff Aug 1, 2020 2:02 PM
The campaign brings out light-hearted competitiveness of the game among the players
exchange4media Staff Jul 21, 2020 2:06 PM
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a successful sale
Simran Sabherwal Jun 30, 2020 8:46 AM
Through the campaign, #HoneyYogaChallenge, the brand urged everyone to do as many Suryanamaskars as possible
exchange4media Staff Jun 27, 2020 4:00 PM
The agency will be responsible for all the ideation, planning, execution and implementation of Vertel’s integrated marketing communications
exchange4media Staff Mar 31, 2020 3:09 PM
Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy
‘Apno ki #HimmatWaliSeeti’ campaign highlights that once an individual has ensured a safe future for the family, a little encouragement from loved ones can boost one’s confidence
exchange4media Staff Mar 3, 2020 10:53 AM
From generating cultural touchpoints and driving social media engagement, COLORS not only built and enhanced consumer engagements across platforms but also won 30+ awards across categories
exchange4media Staff Jan 2, 2020 11:18 AM
In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands
Shreshtha Verma Jan 2, 2020 8:46 AM
As a part of the campaign, VMate has launched an exclusive video sticker with Sunny Leone to make New Year special for its users
exchange4media Staff Dec 30, 2019 2:26 PM
The #LiveSmileProsper campaign addresses relevant problems faced by children during the process of buying a home
exchange4media Staff Dec 23, 2019 4:10 PM
This strategic association aims to provide consumers with world-class grooming products at up to 40% discount. Close to 50 micro-influencers have been roped in by both brands to promote sales
exchange4media Staff Nov 28, 2019 4:31 PM
The #EatsNewEveryday campaign is targeted towards meeting the needs of youth 18 to 25, seeking new experiences while ordering food
exchange4media Staff Nov 15, 2019 3:34 PM
Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation
exchange4media Staff Nov 7, 2019 5:44 PM
Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign
Noel Dsouza Nov 5, 2019 8:06 AM
The campaign seeks to reinforce the importance of reuse and recycling for a sustainable future
exchange4media Staff Oct 18, 2019 5:34 PM
The campaign provided an interactive experience to the audience of 'Jag Jaanani Maa Vaishnodevi – Kahani Matarani Ki’
exchange4media Staff Oct 17, 2019 4:34 PM
