The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years

exchange4media Staff Nov 5, 2022 9:00 PM

On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators

Ritika Raj Oct 10, 2022 9:08 AM

The campaign focuses on the importance of striking a balance between work and life as conversations around hustle culture and quiet quitting rage

exchange4media Staff Sep 18, 2022 10:00 AM

The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner

exchange4media Staff Jun 13, 2022 7:08 AM

The channel has strengthened its digital realm by entering the metaverse for the show’s promotions

exchange4media Staff Apr 22, 2022 4:42 PM

The actor is now the face of the brand for its body wash and body scrub

exchange4media Staff Mar 22, 2022 11:20 AM

With this campaign, PhonePe is promoting its two and four-wheeler insurance products through catchy phrases on art canvases put up on truck tailgates

exchange4media Staff Mar 12, 2022 12:01 PM

Conceptualised by Mindshare Content+, ’Boost: Game Stamina Ka’ game has a custom mode where players can battle a male squad with an all-female squad

exchange4media Staff Mar 11, 2022 3:20 PM

The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve

exchange4media Staff Jan 21, 2022 8:56 AM

Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021

Mansi Sharma Dec 16, 2021 9:01 AM

A recent Mintel survey shows that 44% Indians want to see more brands implementing sustainability while 47% want to see brands promote environmentally friendly products

Mansi Sharma Dec 10, 2021 9:03 AM

According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India

Sonam Saini Nov 23, 2021 8:49 AM

The campaign acknowledges the growing influence of other gadgets in users’ life for consuming content. However, 765 M people still spend an incomparable 903 B mins watching TV every week

exchange4media Staff Nov 22, 2021 3:43 PM

The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results

exchange4media Staff Nov 22, 2021 9:04 AM

Launched ahead of World Television Day, the campaign will be aired on the network's channels in 7 languages

exchange4media Staff Nov 20, 2021 8:40 AM

The digital campaign highlights five women entrepreneurs from different sectors sharing their entrepreneurial journey

exchange4media Staff Nov 18, 2021 10:51 AM

This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler

exchange4media Staff Nov 15, 2021 8:41 AM

With their new brand platform ‘Dil Khol Ke Delivering,’ Pizza Hut aims to make its association with delivery even stronger

exchange4media Staff Oct 16, 2021 8:36 AM

Conceptualised by Dentsumcgarrybowen India, the campaign focuses on reassuring passengers about safe airport experiences and encourages them to travel and reconnect with their loved ones

exchange4media Staff Sep 20, 2021 2:35 PM

The actor will be the face of FPBL's marketing campaigns across various platforms

exchange4media Staff Sep 13, 2021 4:34 PM