The #GiveItARest campaign wants everyone to give Keyboard Activism, Crusaders, Fake News, Gender Roles or Hate a rest

exchange4media Staff Mar 21, 2021 11:16 AM

The new campaign, introduced in 14 markets of the brand, entails two new TVCs and is spread across print, radio and digital mediums

exchange4media Staff Mar 16, 2021 1:31 PM

The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins

exchange4media Staff Mar 16, 2021 10:23 AM

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion

exchange4media Staff Jan 23, 2021 8:02 AM

This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR

exchange4media Staff Jan 23, 2021 7:47 AM

Shah's experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns

exchange4media Staff Jan 20, 2021 1:24 PM

The objective of the campaign is to invoke conversations among the audience about genius beyond cognitive intelligence

exchange4media Staff Jan 19, 2021 1:21 PM

The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign

exchange4media Staff Jan 16, 2021 8:29 AM

This platform will not only recognize & reward innovative ideas but also inspire the young minds of India to think about a better & more sustainable future

exchange4media Staff Jan 6, 2021 2:32 PM

In this campaign, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection

exchange4media Staff Jan 6, 2021 2:06 PM

TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments

exchange4media Staff Jan 2, 2021 8:06 AM

Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and the brand’s marketing strategy

Ritika Raj Dec 16, 2020 8:20 AM

'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner

exchange4media Staff Dec 14, 2020 3:32 PM

Conceptualized by DDB Mudra, the campaign with the help of digital films uses situational humour in highlighting people’s unconditional love for Chicken McGrill.

exchange4media Staff Dec 12, 2020 8:07 AM

#SkillHaiTohFutureHai campaign has been conceived by FCB Interface

exchange4media Staff Dec 12, 2020 7:52 AM

The channel will invite its viewers to participate in consumer engagement initiatives, special movie line-up and a Bhojpuri DJ Night

exchange4media Staff Dec 11, 2020 5:03 PM

Microsoft's initiative will support startups to scale and grow successfully by leveraging its tech and cloud resources, enterprise sales team, and its global partner ecosystem

exchange4media Staff Dec 11, 2020 2:38 PM

Hamdard Laboratories will utilize POSM, print, radio, television and digital platforms and social media to engage with their target audiences as part of the integrated marketing campaign

exchange4media Staff Dec 8, 2020 2:59 PM

Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation

exchange4media Staff Dec 8, 2020 2:39 PM