ipl2021
CenturyPly Executive Director Keshav Bhajanka highlights that advertising on news channels will help get maximum eyeballs and create a larger impact, after the suspension of IPL
Mansi Sharma May 12, 2021 8:51 AM
BCCI announced the suspension of IPL 2021 last week after multiple Covid-19 cases were reported within its bio-bubble
The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League
CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated
Mansi Sharma May 6, 2021 8:58 AM
Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x
Misbaah Mansuri May 6, 2021 8:58 AM
Where many cricket fans expressed their disappointment, others welcomed the decision
IPL's official broadcaster said it was important concerning the health and safety of players, staff and everyone involved in the league
Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand
Mansi Sharma Apr 29, 2021 9:25 AM
Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity
Mansi Sharma Apr 27, 2021 8:38 AM
Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts
Mansi Sharma Apr 26, 2021 8:36 AM
Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness
Misbaah Mansuri Apr 23, 2021 8:47 AM
This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance
The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season
The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy
e4m Desk Apr 20, 2021 12:56 PM
Conversations about the campaign amounted to more than 31K mentions in less than a week, with a line from the ad 'Indira Nagar Ka Gunda' becoming the top trending hashtag
Mansi Sharma Apr 19, 2021 8:59 AM
The ‘Weddings by Raymond’ campaign comprises a digital film that went live during IPL and a film in multiple languages on TV and OTT platforms across multiple genres
