Keshav Bhajanka?blur=25

CenturyPly Executive Director Keshav Bhajanka highlights that advertising on news channels will help get maximum eyeballs and create a larger impact, after the suspension of IPL

Mansi Sharma May 12, 2021 8:51 AM

Sourav Ganguly?blur=25

BCCI announced the suspension of IPL 2021 last week after multiple Covid-19 cases were reported within its bio-bubble

e4m Desk May 10, 2021 4:54 PM


We bring you a roundup of the news that made headlines this past week

e4m Desk May 8, 2021 8:16 AM

Star India?blur=25

The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League

e4m Desk May 6, 2021 5:22 PM


CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated

Mansi Sharma May 6, 2021 8:58 AM


Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM


Where many cricket fans expressed their disappointment, others welcomed the decision

e4m Desk May 5, 2021 9:14 AM

Star - IPL?blur=25

IPL's official broadcaster said it was important concerning the health and safety of players, staff and everyone involved in the league

e4m Desk May 4, 2021 4:05 PM


We bring you a roundup of the news that made headlines this past week

e4m Desk May 1, 2021 8:04 AM

Swiggy uncle?blur=25

Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand

Mansi Sharma Apr 29, 2021 9:25 AM

Eat.fit co founder Ankit Nagori?blur=25

Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity

Mansi Sharma Apr 27, 2021 8:38 AM

MPL campaign?blur=25

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM

Vivek Srivatsa?blur=25

Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness

Misbaah Mansuri Apr 23, 2021 8:47 AM


This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance

e4m Desk Apr 21, 2021 4:23 PM


The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season

e4m Desk Apr 20, 2021 3:33 PM


The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy

e4m Desk Apr 20, 2021 12:56 PM


Conversations about the campaign amounted to more than 31K mentions in less than a week, with a line from the ad 'Indira Nagar Ka Gunda' becoming the top trending hashtag

Mansi Sharma Apr 19, 2021 8:59 AM


The ‘Weddings by Raymond’ campaign comprises a digital film that went live during IPL and a film in multiple languages on TV and OTT platforms across multiple genres

e4m Desk Apr 17, 2021 8:13 AM