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In additional, Jennifer Bryce has been appointed as EVP of Strategic Commerce Media Accounts, and Jason O'Toole as EVP, Head of Commerce & Retail Media Activation
Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation
Ganapathy Viswanathan Aug 26, 2026 2:17 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Willeke is currently Vice President-Marketing -Sparkling Flavours Europe at Coca-Cola
e4m Staff Aug 24, 2026 6:44 PM
Maharashtra's FDA flags the campaign as possible surrogate promotion of banned Vimal Pan Masala, ordering the actors to pull the ad from all platforms they control
e4m Staff Aug 17, 2026 2:28 PM
Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now
Prableen Kaur Gill Aug 13, 2026 9:48 AM
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Brij Pahwa Aug 11, 2026 12:00 PM
The agreement will see Emirates continue as the football club’s front-of-shirt, training kit and stadium naming rights partner
The campaign covers broadcast of tournaments being held from August 15 to December 1
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Brij Pahwa Aug 5, 2026 2:07 PM
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
Prior to the elevation, Punit Kulkarni served as Partner (Digital Lead)
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
Imran Fazal Jul 29, 2026 11:48 AM
Raktim Das, CEO, Zee Media Corporation Limited engaged in a fireside chat at e4m TechManch 2026 and spoke on the sector’s challenges and the need for transformation
e4m Staff Jul 28, 2026 3:24 PM
While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intellectual property and cultural relevance
Kanchan Srivastava Jul 20, 2026 8:32 AM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Most recently, Tiny Sengupta served as Country Director, Vision Care, Johnson & Johnson India
While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast
e4m Staff Jun 30, 2026 11:56 AM
Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform
e4m Staff Jun 29, 2026 12:37 PM
At Cannes Lions 2026, Edelman CEO Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility
Brij Pahwa Jun 24, 2026 10:11 PM
Chase Xu, Vice President of Realme Global, will be overseeing the Indian market
e4m Staff Jun 24, 2026 11:31 AM
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
The scarcity of credible niche creators is the new constraint brands are solving for, say experts
Shalinee Mishra May 20, 2026 9:05 AM
The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships
Sunidhi Vijay May 13, 2026 8:55 AM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, shares his memories of watching Michael Jackson live, and now his portrayal on screen
Dhunji S Wadia May 9, 2026 8:46 AM
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM
Previously Senior Vice President of Global Sales, Schäffner will now lead Duetto’s global commercial organization
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
Before joining Zee Media, Maheshwari worked with Unilodgers as Specialist – People & Culture
e4m Staff Apr 23, 2026 3:39 PM
From Spotify integrations to city-wide activations, the campaign reintroduces MJ to new audiences
Vaishnavi Deshpande Apr 22, 2026 10:49 AM
Digital channels help jewellery brands create transparency & trust; Search has become foundational for jewellery brands for showcasing design and brand ethos, share industry players
Sunidhi Vijay Apr 6, 2026 9:14 AM
Michael Stott brings over three decades of experience as a foreign correspondent and senior editor
