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This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast
e4m Staff Jun 30, 2026 11:56 AM
Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform
e4m Staff Jun 29, 2026 12:37 PM
At Cannes Lions 2026, Edelman CEO Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility
Brij Pahwa Jun 24, 2026 10:11 PM
Chase Xu, Vice President of Realme Global, will be overseeing the Indian market
e4m Staff Jun 24, 2026 11:31 AM
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
The scarcity of credible niche creators is the new constraint brands are solving for, say experts
Shalinee Mishra May 20, 2026 9:05 AM
The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships
Sunidhi Vijay May 13, 2026 8:55 AM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, shares his memories of watching Michael Jackson live, and now his portrayal on screen
Dhunji S Wadia May 9, 2026 8:46 AM
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM
Before joining Zee Media, Maheshwari worked with Unilodgers as Specialist – People & Culture
e4m Staff Apr 23, 2026 3:39 PM
From Spotify integrations to city-wide activations, the campaign reintroduces MJ to new audiences
Vaishnavi Deshpande Apr 22, 2026 10:49 AM
Digital channels help jewellery brands create transparency & trust; Search has become foundational for jewellery brands for showcasing design and brand ethos, share industry players
Sunidhi Vijay Apr 6, 2026 9:14 AM
Surabhi Kanjilal, Chief Marketing Officer, Zurich Kotak General Insurance, writes on the structural realities that women leaders still have to navigate through their career journeys
Surabhi Kanjilal Mar 23, 2026 3:09 PM
With this acquisition, Bajaj Electricals will strengthen its multi-brand strategy, enabling investments in innovation, design, and goto-market execution
e4m Staff Mar 17, 2026 4:59 PM
Prior to joining Safex Chemicals, Richa served as Executive Director, Financial Markets at Standard Chartered Bank
e4m Staff Mar 16, 2026 2:15 PM
India AI Summit 2026 positions Delhi at the center of the global AI power shift, with sovereign models, Big Tech investments, and global policy commitments.
Brij Pahwa Feb 24, 2026 2:47 PM
He has been serving as Chief Operating Officer at Excitel Broadband since 2018
e4m Staff Feb 24, 2026 2:18 PM
While on air, Pichai shared his lifelong connection and love for cricket
Vaishnavi Deshpande Feb 23, 2026 5:13 PM
Speaking at the AI summit, Google CEO Sundar Pichai said India was poised for an ‘extraordinary trajectory with AI’
e4m Staff Feb 20, 2026 11:35 AM
From a train ride through a quiet coastal town to a $15 billion AI hub, Google CEO came home with big promises and bigger ambitions
e4m Staff Feb 19, 2026 11:40 AM
Diageo India’s Chief Marketing Officer Ruchira Jaitly, and Vice President-Marketing Varun Koorichh speak to e4m on the shift from demographic to psychographic, building a coherent brand world & more
Sunidhi Vijay Feb 18, 2026 9:27 AM
Financial author and investor Robert Kiyosaki has said India’s growth is about structure — a consumption-led economy, favourable demographics, and a growing internal market
e4m Staff Feb 18, 2026 8:59 AM
At e4m India Brand Conclave 2026, marketing leaders agreed that while digital now operates as the core decision-making engine, successful omnichannel strategies hinge on retaining a unified brand idea
e4m Staff Feb 12, 2026 8:17 AM
Ratanjankar, Senior VP at Reliance Retail, explains how customer-centricity and data-driven personalization are reshaping India's diverse retail landscape
e4m Staff Feb 11, 2026 3:55 PM
She has previously held leadership roles at organisations including Bajaj Finance and KreditBee
e4m Staff Jan 30, 2026 3:53 PM
Rajeev Toshniwal has held senior finance leadership roles across organisations including Noble Group SA, Think9 Consumer, Raymond Limited and the Future Group
e4m Staff Jan 16, 2026 4:09 PM















