crisis
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Jitendra Jha, MD of 3M Media Works Pvt Ltd, highlights workplace disengagement as a major cost for corporate India and calls for internal communication to be treated as a strategic business function
e4m Staff May 20, 2026 10:49 AM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures
As India navigates a complex energy landscape, industry experts unpack the challenges of pricing, perception, and transition, while highlighting what the new communications playbook must look like
Ritika Upmanyu Apr 14, 2026 4:15 PM
Shailesh Goyal, Founder, Simulations Public Affairs Management Services Pvt. Ltd. shares a new crisis playbook and communicator’s mandate in a world struggling to find its footing
Shailesh Goyal Apr 10, 2026 3:38 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares insights on how trust is lost not in one act, but through gaps in communication
Ganapathy Viswanathan Mar 30, 2026 8:08 AM
Bills from some restaurants in Hyderabad, Chennai and Bengaluru show how LPG shortages are being reflected as separate line-item charges on customer receipts
Vaishnavi Deshpande Mar 17, 2026 5:27 PM
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on the marketing brilliance behind how Hajmola turned a global gas crisis narrative into a brand moment
Ganapathy Viswanathan Mar 17, 2026 4:05 PM
Rising tensions in West Asia are affecting LPG supply chains, raising concerns in India. The uncertainty has led to a surge in demand for induction cooktops and other electric cooking appliances
Shalinee Mishra Mar 16, 2026 9:30 AM
In today’s ‘In the Spotlight,’ we trace Amrit Anand’s journey, his entry into the industry, lessons as a communications leader, IPO myths, skills future leaders need, and more
Ritika Upmanyu Mar 3, 2026 11:14 AM
In a social media post, Mrinank Sharma wrote the ‘world is in peril’ due to a ‘whole series of interconnected crises unfolding’
e4m Staff Feb 10, 2026 3:33 PM
At the e4m PR & Corp Comm Summit 2025, a fireside chat on the theme of Every Crisis is an Opportunity in Communications explored the nature, role, and leadership perspective on crisis communication
e4m Staff Dec 22, 2025 1:18 PM
At the e4m PR & Corp Comm 30 Under 30 Summit 2025, senior industry leaders explored how AI is transforming crisis communication strategies
e4m Staff Dec 17, 2025 12:31 PM
Guest Column: Nisha Singhania, CEO & Managing Partner, Infectious Advertising, writes about how the aviation giant’s service lapses affected the customer trust
Nisha Singhania Dec 8, 2025 10:03 AM
Guest Column: Gopa Menon, COO & Co-Founder, Theblurr, writes on how the aviation giant’s operational hiccup turned into a reputation disaster
Gopa Menon Dec 8, 2025 9:22 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on IndiGo’s ongoing crisis and explains why the brand’s reputation is now at stake
Ganapathy Viswanathan Dec 8, 2025 8:35 AM
Mahindra Group Chairman Anand Mahindra has said he believes the society is ignoring an acute mismatch in essential sectors like automotive services
e4m Staff Nov 19, 2025 12:14 PM
While Srinivas Kotni is the Founder and Managing Partner of Lexport, Anirban Roy, the COO of Lexport, will head the Reputation and Crisis Mitigation practice
e4m Staff Sep 22, 2025 5:48 PM
At the 4th edition of PR & Corp Comm 30 under 30 Summit, industry leaders discuss the evolution of crisis communications
e4m Staff Oct 30, 2024 5:50 PM
Ajay Thakur, CEO & Managing Partner of TGI SME Capital Advisors LLP, chronicles the country’s financial landscape and leadership experiences
e4m Staff Oct 21, 2024 1:19 PM
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is estimated to go further down to 116 million by 2025
Aditi Gupta Aug 7, 2023 8:08 AM
The platform provides brands a comprehensive understanding of risk management and helps them navigate through the crisis landscape in their respective business
exchange4media Staff Sep 16, 2021 2:12 PM
Former Indian diplomat Sibal was In conversation with Kailashnath Adhikari, MD, Governance Now
exchange4media Staff Aug 30, 2021 9:03 AM
Guest Column: Hitesh Raj Bhagat, Global Head of Corporate Communications, Truecaller, shared some insights on crisis management from personal experience
Hitesh Raj Bhagat Aug 26, 2021 1:03 PM
The actor will support efforts to distribute 25 lakh free Covid card health kits
exchange4media Staff May 24, 2021 11:48 AM
From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid
Nafisa Shaheen May 10, 2021 8:56 AM
As per the survey, 45% of urban Indians were worried about Covid; unemployment - 44%, financial & political corruption - 35%, crime & violence - 25%, and poverty & social inequality -21%
exchange4media Staff Apr 28, 2021 5:15 PM
Wins 1st runner-up award for ‘Excellence in Learning & Development’ and ‘Best HR Team of the Year’
exchange4media Staff Apr 5, 2021 7:41 PM
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Nafisa Shaheen Oct 30, 2020 8:48 AM
In its closure report, the police invoked section 169 of the CrPc due to lack of evidence against Kulkarni
exchange4media Staff Aug 10, 2020 3:53 PM
With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps
Nafisa Shaheen Jul 1, 2020 1:29 PM
'Audiences have gone up more than three times on key platforms, but higher numbers do not translate into higher revenues'
exchange4media Staff Jun 5, 2020 3:36 PM
Includes deals on products, financial services and digital payments
exchange4media Staff Jun 5, 2020 3:19 PM
Over the last few months, Samsung has also contributed INR 20 crore to Union and State Governments in India
exchange4media Staff Jun 4, 2020 12:27 PM
At a webinar hosted by ZEUS Coaching, Naren Ambwani, Former Director, Disney Broadcasting, shed light on how we can train our minds in the midst of the COVID- 19 crisis
exchange4media Staff Jun 4, 2020 8:28 AM
Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown
exchange4media Staff Jun 3, 2020 8:37 AM
Industry insiders tell us about the measures they have taken to stay afloat financially, while also maintaining relevance with its consumers
Eularie Saldanha May 29, 2020 8:41 AM
On today's 'Beating All Odds', Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL, speaks with Naziya Alvi Rahman, Editor, e4m
Naziya Alvi Rahman May 28, 2020 9:06 AM
Guest Column: Mohit Joshi, MD - India, Havas Media Group, illustrates with examples of campaigns done for Swiggy & Tata Trucks, how agencies can offer real business solutions to brands in these times
Mohit Joshi May 27, 2020 8:39 AM
On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality
exchange4media Staff May 25, 2020 9:15 AM
On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions
exchange4media Staff May 23, 2020 9:20 AM
According to data provided by LinkedIn, engagement on the platform related to coronavirus has increased sharply in recent weeks, with the uptrend rapidly increasing toward the end of February
Tasmayee Laha Roy May 22, 2020 9:23 AM
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions
exchange4media Staff May 21, 2020 9:51 AM
Sivakumar Sundaram, Chairman of the Executive Committee of BCCL, says over 90% of their patrons prefer the print version of the newspaper, however, the e-paper is an interim substitute
Naziya Alvi Rahman May 21, 2020 8:30 AM
The company said that the move is a result of the series of lock-downs during the pandemic and their impact on client businesses
Misbaah Mansuri May 21, 2020 8:03 AM
Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID
Nafisa Shaheen May 20, 2020 3:56 PM