Srinivas Kotni, Anirban Roy team up for Lexport’s reputation & crisis mitigation practice

Lexport, a boutique multidisciplinary law firm, has announced the launch of its Reputation & Crisis Practice, that combines legal expertise, reputational risk & crisis mitigation, and strategic communication under one roof.

“At a time when reputational risk can be as damaging as legal liability, Lexport’s new practice offers a proactive and integrated approach to help businesses navigate high-stakes, businesscritical situations. Whether facing regulatory investigations, corporate disputes, data breaches, or media controversies, the firm delivers tailored solutions that address both legal exposure and public perception,” stated a press release.

“Reputation today is a boardroom priority. Our practice is designed to help clients not just survive crises but also emerge stronger,” said Srinivas Kotni, Founder & Managing Partner of Lexport. A seasoned legal strategist with over two decades of experience, Kotni brings deep insight into corporate law, taxation, IPR, and regulatory compliance, making him a key architect of Lexport’s crisis response framework.

The practice is led by Lexport’s Chief Operating Officer, Anirban Roy, who brings over 20 years of editorial and communications leadership from global and Indian newsrooms, including Reuters, The Wall Street Journal, Network18, and Business Today, stated a press release.

“We’re bridging the gap between legal precision, media intelligence, and bespoke crisis communication counsel,” Roy said. “Our goal is to help clients avoid, be prepared, and effectively manage reputational threats with speed, clarity, and legally sound strategic messaging if and when the need arises.”

Key offerings include:

 Pre-crisis audits and vulnerability assessments

 SOP development and crisis preparedness training

 Quick Response Team (QRT) building for rapid action

 Real-time legal and communication strategy

 Stakeholder engagement and media messaging

 Post-crisis recovery, litigation support, and reputation repair

Lexport’s integrated verticals spanning corporate law, indirect taxation, IPR, regulatory compliance, and litigation enable a holistic approach to reputation risk. The firm’s strategy is not just reactive but preventive, informed by the realities of modern business, geopolitical shifts, and social media dynamics.