channel
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories
e4m Staff Jul 10, 2026 8:12 AM
Singh joined the channel as Senior Executive Editor and hosted the prime-time programme Sabse Bada Sawal
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
Gupta currently serves as Executive Editor (Social Media Head) at News24
e4m Staff Jul 3, 2026 12:37 PM
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
Imran Fazal Jul 2, 2026 9:06 AM
Shadma Shaikh is also the Co-Founder of the social impact newsroom FactorDaily
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
Imran Fazal Jun 29, 2026 8:11 AM
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
The channel is being relaunched with a new identity and content philosophy
e4m Staff Jun 18, 2026 1:40 PM
Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys
e4m Staff Jun 17, 2026 2:28 PM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
e4m Staff Jun 15, 2026 3:08 PM
Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra will have shows as part of the primetime line-up
e4m Staff Jun 15, 2026 1:02 PM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 15, 2026 10:58 AM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 15, 2026 8:02 AM
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool
e4m Staff Jun 11, 2026 4:05 PM
Srijani Haldar, Chinangsuk Maji and Amitava Panigrahi elevated to lead three key distribution channels
Sources indicate that Liyaquat is expected to take over the prime-time slot vacated by Sushant Sinha
Ruhail Amin Jun 8, 2026 1:14 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
Imran Fazal Jun 8, 2026 8:25 AM
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
Bharat Express, Republic TV, Vistaar News among successful bidders; slots valid till March 2027
In his new role, he will lead Guest Relations and Media Relations for Times Now and Times Now Navbharat
e4m Staff Jun 1, 2026 12:48 PM
The reformatting will infuse freshness in the content and attract younger audiences, the channel said
e4m Staff May 27, 2026 3:19 PM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
India News, The Sunday Guardian lead digital rankings; Network clinches 7th spot
e4m Staff May 25, 2026 2:57 PM
The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms
Imran Fazal May 21, 2026 8:05 AM
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Shubhranshu Singh May 18, 2026 8:15 PM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships
Sunidhi Vijay May 13, 2026 8:55 AM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
Broadcasters and media agencies have expressed divergent views on the new framework
Imran Fazal May 6, 2026 6:31 PM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
The potential shutdown is also expected to have a significant impact on the workforce
e4m Staff Apr 29, 2026 1:36 PM
Senior representatives from IBDF and BARC recently met Union Minister Ashwini Vaishnaw to raise concerns
Imran Fazal Apr 21, 2026 2:31 PM
Kartik Mehta, CBO & Head of Asia at Channel Factory, says suspected AI-generated content reduces reader trust by nearly 50%
Sunidhi Vijay Apr 21, 2026 8:49 AM
Moderated by Adeeb, Head of Agency Business, India at Criteo, the panel had Sujata Dwibedy, Sairam Ranganathan, Driv Vohra, and Swati Rao
e4m Staff Apr 20, 2026 1:29 PM
Rahul Shivshankar, Editorial Affairs Director at CNN-News18, speaks about newsroom priorities, the debate around loud television, the changing meaning of prime time, the role of AI, and more
Ruhail Amin Apr 17, 2026 9:27 AM
When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system
Aditi Gupta Apr 17, 2026 8:07 AM
The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures