Times Network relaunches Mirror Now

The channel is being relaunched with a new identity and content philosophy

by e4m Staff
Published: Jun 18, 2026 1:40 PM | 2 min read

Times Network has relaunched Mirror Now with a new identity and content philosophy aimed at young, urban, digital audiences in India.
The channel is positioned as a premium destination for news, business, culture, entertainment, and social conversations, targeting viewers aged 22–40.
Mirror Now will utilize a mix of television and digital content strategies, featuring seasoned anchors and creators to enhance audience engagement.
A key feature of the channel will be the return of "The Urban Debate," a flagship show focused on informed discussions about governance, policy, and societal issues, hosted by Executive Editor Shreya Dhoundial.

Times Network has relaunched Mirror Now, unveiling a new identity and content philosophy.

“Built for young, urban, digital India, Mirror Now is positioned as a premium destination where news, business, culture, entertainment, lifestyle and social conversations come together on a single platform. With the proposition "One Channel. World of News”, Mirror Now expands the definition of a news channel beyond traditional headline-driven programming to become a comprehensive information ecosystem for a new generation of viewers,” stated a press release.

According to the release, the reimagined channel will target viewers aged 22–40 across urban India, including young professionals, entrepreneurs, creators and aspirational consumers who are shaping the country’s future. Through a mix of television and digital-first content strategies, Mirror Now will also leverage the influence of seasoned anchors and creators to extend conversations beyond the screen and drive deeper audience engagement across platforms. Content will span Business news, Breaking news, Politics, Global news, Auto, Tech, entertainment and others.

A key pillar of the channel’s prime-time offering will be the return of The Urban Debate, Mirror Now’s flagship weekday show at 9 PM. Anchored by Shreya Dhoundial, Executive Editor, Times Network the highly watched show will bring sharp analysis, diverse perspectives and accountable journalism to the issues shaping contemporary India.

From governance, policy and business to culture, society and the conversations driving public discourse, The Urban Debate will serve as a powerful platform for informed debate, reflecting the concerns and aspirations of a new generation of viewers while staying true to Mirror Now’s commitment to credible, impact-driven journalism.