brand-association
Shahid Kapoor?blur=25

As the Kabir Singh actor turns 39 today, we take a look at his brand journey

exchange4media Staff Feb 25, 2020 1:51 PM

Panga and Alliance Tyres?blur=25

As part of the association, a co-branded TV & digital campaign will be rolled out on platforms such as Voot, ZEE5, SonyLIV, MX player, Youtube, Facebook and Instagram

exchange4media Staff Jan 23, 2020 6:23 PM

Women Cricket Team?blur=25

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

Disney Frozen 2?blur=25

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

sahoo?blur=25

Celio, PayZapp, Arctic Fox and Croma are some of the brands that have partnered with the extravagant crime thriller

exchange4media Staff Sep 3, 2019 9:00 AM

Sacred Games?blur=25

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan Jul 15, 2019 8:30 AM

Bunty Sacred Games OnePlus?blur=25

Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games

Dolly Mahayan May 20, 2019 8:50 AM

Game of Thrones main?blur=25

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

Avengers?blur=25

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM

Varun Dhawan?blur=25

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan Apr 24, 2019 11:38 AM

AjayDevgn?blur=25

From Whirlpool to Bagpiper and Hajmola, the actor has been the face of many big brands

Dolly Mahayan Apr 2, 2019 8:35 AM

Gully Boy?blur=25

Brands such as Ola, Durex, Dairy Milk Silk, Zomato, Sunsilk, Netflix and even Mumbai Police, have all been using ‘Gully Boy’ memes to entertain the audience

Tasmayee Laha Roy Feb 16, 2019 9:09 AM

filmcollage?blur=25

From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan Dec 31, 2018 9:02 AM

Shah rukh Khan?blur=25

On Shah Rukh Khan’s 53 birthday, we take a look at his brand association journey over the years

Dolly Mahayan Nov 2, 2018 9:05 AM

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At a time when we see long list of brand association in movies, Sui Dhaaga on the contrary has associated with handful number of brands in the movie

Dolly Mahayan Oct 6, 2018 9:50 AM

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The Bollywood diva, at one stage, had endorsed as many as 20 brands in a year.

exchange4media Staff Jul 17, 2018 8:49 AM

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The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

Dolly Mahayan Jul 7, 2018 8:59 AM

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The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.

Dolly Mahayan Jun 21, 2018 8:53 AM

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Madhuri Dixit celebrated her birthday on May 15, here is a glance at a few of her popular campaigns over the years.

Dolly Mahayan May 16, 2018 8:50 AM

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Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of audiences

Madhuwanti Saha Nov 24, 2017 8:55 AM