tokyo-olympics
As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event
exchange4media Staff Sep 4, 2021 8:13 AM
Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around
exchange4media Staff Aug 23, 2021 8:57 AM
Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket
Nafisa Shaheen Aug 16, 2021 2:14 PM
The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV
exchange4media Staff Aug 16, 2021 8:28 AM
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
exchange4media Staff Aug 9, 2021 2:20 PM
The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts
Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM
Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu
Madhukar Kumar Aug 6, 2021 1:39 PM
The 23-year-old wrestler is from a Sonipat village in Haryana
exchange4media Staff Aug 6, 2021 8:58 AM
The Head of Marketing, India and South Asia, Visa, talks about their 'A Million Cheers’ campaign for Tokyo Olympics 2020
Sonam Saini Aug 6, 2021 8:57 AM
The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products
exchange4media Staff Aug 6, 2021 8:50 AM
In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year
Sonam Saini Aug 6, 2021 8:34 AM
The Olympian's success story won't be overnight, opines industry watchers, who say that Borgohain will have to build on her personal brand from here on
Mansi Sharma Aug 5, 2021 8:41 AM
Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine
Mansi Sharma Aug 5, 2021 8:29 AM
Industry is rife with speculations about her doubling endorsement fees
Mansi Sharma Aug 4, 2021 8:07 AM
Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics
Misbaah Mansuri Jul 29, 2021 8:31 AM
As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD
exchange4media Staff Jul 26, 2021 12:21 PM
The announcement was made by IOA secretary general Rajiv Mehta
exchange4media Staff Jul 23, 2021 4:01 PM
A medley of ways in which brands extended support to the Indian contingent
exchange4media Staff Jul 23, 2021 8:31 AM
‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of seven employees of BPCL who will represent India in the games
exchange4media Staff Jul 21, 2021 3:08 PM
