tokyo-olympics
olympics?blur=25

As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event

exchange4media Staff Sep 4, 2021 8:13 AM

Amul?blur=25

Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around

exchange4media Staff Aug 23, 2021 8:57 AM

olympics?blur=25

Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket

Nafisa Shaheen Aug 16, 2021 2:14 PM

BARC?blur=25

The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV

exchange4media Staff Aug 16, 2021 8:28 AM

OOH?blur=25

The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai

exchange4media Staff Aug 9, 2021 2:20 PM

Neeraj Chopra?blur=25

The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts

Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM

Madhukar kumar?blur=25

Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu

Madhukar Kumar Aug 6, 2021 1:39 PM

visa?blur=25

The Head of Marketing, India and South Asia, Visa, talks about their 'A Million Cheers’ campaign for Tokyo Olympics 2020

Sonam Saini Aug 6, 2021 8:57 AM

ASCI?blur=25

The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products

exchange4media Staff Aug 6, 2021 8:50 AM

RG?blur=25

In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year

Sonam Saini Aug 6, 2021 8:34 AM

Lovlina Borgohain?blur=25

The Olympian's success story won't be overnight, opines industry watchers, who say that Borgohain will have to build on her personal brand from here on

Mansi Sharma Aug 5, 2021 8:41 AM

pv sindhu?blur=25

Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine

Mansi Sharma Aug 5, 2021 8:29 AM

pv sindhu?blur=25

Industry is rife with speculations about her doubling endorsement fees

Mansi Sharma Aug 4, 2021 8:07 AM

Mirabai Chanu?blur=25

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

NBC Sports?blur=25

As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD

exchange4media Staff Jul 26, 2021 12:21 PM

olympics?blur=25

The announcement was made by IOA secretary general Rajiv Mehta

exchange4media Staff Jul 23, 2021 4:01 PM

brands?blur=25

A medley of ways in which brands extended support to the Indian contingent

exchange4media Staff Jul 23, 2021 8:31 AM

bpcl?blur=25

‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of seven employees of BPCL who will represent India in the games

exchange4media Staff Jul 21, 2021 3:08 PM