Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD

exchange4media Staff Jul 26, 2021 12:21 PM

The announcement was made by IOA secretary general Rajiv Mehta

exchange4media Staff Jul 23, 2021 4:01 PM

A medley of ways in which brands extended support to the Indian contingent

exchange4media Staff Jul 23, 2021 8:31 AM

‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of seven employees of BPCL who will represent India in the games

exchange4media Staff Jul 21, 2021 3:08 PM

The platform has urged users to post using #MojCheers4India to shower support to the athletes

exchange4media Staff Jul 21, 2021 12:01 PM

The panellists include former Olympics athletes and sports legends like Anju Bobby George, Srikanth Kidambi, Abhinav Bindra, Vijender Singh, and Somdev Devvarman, and seasoned journalists

exchange4media Staff Jul 15, 2021 5:18 PM

SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates

Sonam Saini Jul 14, 2021 8:30 AM

Over 100 Indian athletes and sportspersons will represent India in Tokyo Olympics starting July 23

exchange4media Staff Jul 13, 2021 1:14 PM

The objective behind the collaboration is to drum up support for the Indian contingent

exchange4media Staff Jul 5, 2021 12:30 PM

The minute-long TVC talks about the fencer's trials and tribulations in her struggle to realise her dreams

exchange4media Staff Jun 22, 2021 11:23 AM

The company, which holds a separate contract with IOC for marketing the games, has reportedly lobbied and donated millions to Tokyo Olympics campaign

exchange4media Staff Oct 20, 2020 12:09 PM

The agreement will further support Team India’s promotions at its distinct multiplex properties around the country

exchange4media Staff Aug 13, 2020 4:18 PM

Bach said that reorganising Olympics is a mammoth task, considering the games were cancelled only during the world wars

exchange4media Staff May 21, 2020 5:34 PM

The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Mar 28, 2020 10:01 AM

The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks

exchange4media Staff Mar 24, 2020 8:48 AM

The programme will serve as a knowledge-sharing platform, giving the audiences an insight into the world of sports and its history

exchange4media Staff Feb 26, 2020 2:59 PM

The two collaborated to provide a great platform for local talent to showcase their creativity, passion for the local culture and desire to express themselves with digital art

exchange4media Staff Jan 20, 2020 3:43 PM