Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Mar 28, 2020 10:01 AM

The week that went by saw some major events from the field of media and advertising.

The biggest development of the week was the 21-day lockdown imposed by the government of India to curb the rising cases of COVID-19 and to stall community spread.

Tokyo 2020 Summer Olympics has been postponed to 2021 in the wake of the coronavirus crisis.

Presses stopped in Mumbai last week as newspaper vendors association and print media houses said there won’t be any circulation of physical editions of papers for the next two days.

Heads of digital houses convened in the week to take measures for smooth streaming of OTT content as the nation goes into lockdown. Hereafter, till April 14, all HD content will be defaulted to SD.

There were key people movements in the industry.

Virginia Sharma quit LinkedIn India after a five-year-long association with the company.

Preetam Thingalaya has been appointed as the Director of Media at Mirum.

Vishwajeet Singh Rana also moved on from TBWA\Media Arts Lab as the Country Head and Senior Vice President.

Media Mantra bagged the PR mandate for Loom Star this week.

Blue Buzz has been roped in as communications partner for Zee Entertainment’s Mind Wars.

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