tokyo-olympics-2020
olympics?blur=25

As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event

exchange4media Staff Sep 4, 2021 8:13 AM

olympics?blur=25

Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket

Nafisa Shaheen Aug 16, 2021 2:14 PM

BARC?blur=25

The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV

exchange4media Staff Aug 16, 2021 8:28 AM

OOH?blur=25

The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai

exchange4media Staff Aug 9, 2021 2:20 PM

Neeraj Chopra?blur=25

The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts

Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM

Madhukar kumar?blur=25

Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu

Madhukar Kumar Aug 6, 2021 1:39 PM

ASCI?blur=25

The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products

exchange4media Staff Aug 6, 2021 8:50 AM

RG?blur=25

In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year

Sonam Saini Aug 6, 2021 8:34 AM

Lovlina Borgohain?blur=25

The Olympian's success story won't be overnight, opines industry watchers, who say that Borgohain will have to build on her personal brand from here on

Mansi Sharma Aug 5, 2021 8:41 AM

pv sindhu?blur=25

Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine

Mansi Sharma Aug 5, 2021 8:29 AM

Mirabai Chanu?blur=25

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

NBC Sports?blur=25

As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD

exchange4media Staff Jul 26, 2021 12:21 PM

brands?blur=25

A medley of ways in which brands extended support to the Indian contingent

exchange4media Staff Jul 23, 2021 8:31 AM

SportsKeeda?blur=25

The panellists include former Olympics athletes and sports legends like Anju Bobby George, Srikanth Kidambi, Abhinav Bindra, Vijender Singh, and Somdev Devvarman, and seasoned journalists

exchange4media Staff Jul 15, 2021 5:18 PM

dentsu?blur=25

The company, which holds a separate contract with IOC for marketing the games, has reportedly lobbied and donated millions to Tokyo Olympics campaign

exchange4media Staff Oct 20, 2020 12:09 PM

tokyo 2020?blur=25

Bach said that reorganising Olympics is a mammoth task, considering the games were cancelled only during the world wars

exchange4media Staff May 21, 2020 5:34 PM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Mar 28, 2020 10:01 AM

tokyo 2020?blur=25

The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks

exchange4media Staff Mar 24, 2020 8:48 AM

ABP?blur=25

The programme will serve as a knowledge-sharing platform, giving the audiences an insight into the world of sports and its history

exchange4media Staff Feb 26, 2020 2:59 PM