ABP News launches special programme ‘Jeetega India’ for Tokyo Olympics 2020

The programme will serve as a knowledge-sharing platform, giving the audiences an insight into the world of sports and its history

e4m by exchange4media Staff
Updated: Feb 26, 2020 2:59 PM

Betting big on Tokyo Olympics 2020, India’s most trusted Hindi news channel, ABP News, launches a special program ‘Jeetega India’. The special show intends to cover every single aspect of Olympics 2020. 

 The entire campaign will be focused on promoting sports in India. ‘Jeetega India’ will have a 360-degree approach to connect with the viewers. From celebrity brand ambassadors and grand ceremonies to felicitating the winners of Olympic 2020, ABP News is all set to spread its wings for the biggest sports event of the world.

 Cutting across subjects ‘Jeetega India’ will cover various topics like - the journey of Olympics, the stories behind the games, India at the Olympics, memorable Olympic matches, the Olympic greats and Olympics world politics. These subjects are not only aimed at viewers’ entertainment but will also serve as a knowledge-sharing platform, giving the audiences an insight into the world of sports and its history.

 Jeetega India on-air programming will comprise of on-air vignettes which will be based on trivia, factoids, anecdotes & interstitials on Olympics and will run throughout the day on ABP News. Jeetega India weekend show will be starting from July 2020 till August 2020 and will be aired every weekend, covering all the latest updates on Olympics. Furthermore, real-time updates throughout the day will also be shared, by the team deployed at the Tokyo Olympics.

 Apart from on-air programming, ABP News will be hosting various on-ground events in India & Japan in order to promote the games and encourage the participants at the Tokyo Olympics 2020. The event will also act as a medium for discussion on matters like ‘Sports in India’. Yet, another major highlight of the show will be the launch of the official “Jeetega India Anthem”.

 Speaking on the occasion ABP News, CEO Mr Avinash Pandey “We at ABP News took this initiative to bring the entire country together in supporting our athletes, who will be competing at the 2020 Tokyo Olympics. The occasion of Olympics is nothing short of a sports festival that is being celebrated by entire world. In that light, ‘Jeetega India’ is not just a campaign, but a movement that will encourage the youth so that they indulge more into sports, as India has been performing phenomenally in various sport events.”

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