Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms

Kanchan Srivastava May 7, 2026 8:22 AM

Prior to this, Iyer was Director-Marketing at Netflix

e4m Staff Apr 15, 2026 5:03 PM

Saugata Mukherjee recently served as Head of Content and Executive Vice President at SonyLIV

e4m Staff Apr 6, 2026 11:45 AM

The new role is in addition to Banerjee's existing role as Creative Director at Studio NEXT

e4m Staff Feb 25, 2026 3:17 PM

As per sources, Saugata Mukherjee has stepped down as SonyLIV’s EVP and Head of Content 

e4m Staff Feb 25, 2026 2:05 PM

Sheth has been associated with Star Bharat and Star Utsav as Business Head, a role he took on in November 2024

e4m Staff Jan 28, 2026 4:02 PM

Sagar Kadam held the role of Associate Vice President - Partnerships, Growth and Monetization, Digital Business (SonyLIV)

e4m Desk Jan 14, 2026 4:49 PM

While digital consumption continues to expand, the revenue trajectory highlights a market that is maturing but still struggling to balance scale with sustainable economics

Aditi Gupta Dec 25, 2025 9:04 AM

Danish Khan will continue with the Sony Group until March 2026 to ensure a smooth transition of responsibilities across the network’s digital and production verticals

e4m Staff Nov 18, 2025 5:18 PM

Rajaram was the Head of Content (Tamil) at SonyLIV

e4m Staff Sep 18, 2025 6:53 PM

Sony LIV updated its app with a dedicated ‘From e4m Play Awards’ carousel

e4m Staff Jun 16, 2025 11:38 AM

At Viacom18, Nupur Srivastava was managing brands like MTV, Vh1, Comedy Central and Colors Infinity

e4m Staff Oct 3, 2024 2:09 PM

The tournament will be broadcast on SONY TEN 2 channels and also be available to livestream on their OTT platform SonyLIV

exchange4media Staff Sep 12, 2022 4:44 PM

Mukherjee will report to Danish Khan, Business Head – Sony LIV, Sony Entertainment Television

exchange4media Staff Sep 7, 2022 11:00 AM

Golwalkar has been with SPNI for almost seven years

exchange4media Staff Aug 4, 2022 5:36 PM

The Gupshup-e4m webinar saw industry heads deliberate on building OTT brands through personalized conversational messaging

exchange4media Staff Aug 2, 2022 8:32 AM

The 8-episode young adult comedy series will strengthen Rainshine Entertainment's regional footprint

exchange4media Staff Jul 27, 2022 9:54 AM

Dusad was associated with Sony Pictures Networks India for over a decade

Ruhail Amin Mar 2, 2022 7:18 PM

Sony will be the official broadcaster of premium European club football properties in the Indian subcontinent

exchange4media Staff Oct 29, 2021 8:51 PM

Kadam comes from ZEE5

exchange4media Staff Oct 14, 2021 5:40 PM

Prior to SonyLiv, he was with Hotstar as Head of Development & Creative and Editor - Hotstar Specials

exchange4media Staff Sep 20, 2021 2:59 PM

The panel will convene on September 28 to address the end-to-end piracy challenges faced by premium content creators in the digital world

exchange4media Staff Sep 20, 2021 8:56 AM

India's top OTT platforms have seen a surge in users on the back of original content, affordable 4G data and proliferation of smartphones In the Covid-induced lockdown

Javed Farooqui Jul 28, 2021 8:55 AM

The network has onboarded brands like Apple, HUL, Amazon, Tata Motors among others

exchange4media Staff Jul 19, 2021 1:09 PM

The platform claims to have garnered a rise in viewership with matches like Portugal vs Germany, Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage

exchange4media Staff Jul 8, 2021 7:29 PM

The platform will leverage TCS' digital capabilities, global expertise, domain knowledge and innovation ecosystem to define SonyLIV's platform transformation roadmap for India and global markets

exchange4media Staff Jul 6, 2021 12:12 PM

In his new role, Reddy will focus on expanding the platform's Telugu vertical across markets

exchange4media Staff Jun 16, 2021 12:07 PM

He will now helm Tamil content in Indian and in international markets

exchange4media Staff Jun 14, 2021 11:58 AM

Ambiguity regarding IT rules and FDI cap on digital news has prompted OTT platforms to play it safe by discontinuing live news services

Javed Farooqui Jun 1, 2021 8:45 AM

The need for platforms to self-classify content based on age and the fact that OTT platforms don't have any control over news content has prompted them to remove live news

exchange4media Staff May 31, 2021 1:27 PM

At Star, Sinha was AVP - Product & Revenue Strategy

exchange4media Staff May 28, 2021 3:30 PM

The other eminent winners include SonyLIV, MX Player, Disney+ Hotstar, VOOT Select and JioSaavn

exchange4media Staff May 12, 2021 8:07 PM

Prior to SPNI, Dusad had long stints at NDTV Imagine and TAM Media Research

exchange4media Staff May 3, 2021 3:49 PM

The tournament will be aired in India LIVE on SPN’s sports channels and live streamed on SonyLIV, SPN’s OTT streaming platform, from June 14 to July 11, 2021

exchange4media Staff Apr 20, 2021 1:56 PM

The show will be available for the audience in Tamil, Telugu, Malayalam, and Kannada

exchange4media Staff Mar 30, 2021 11:27 AM

Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances

Javed Farooqui Feb 11, 2021 8:25 AM

Fans will be able to select classic matches featuring WWE legends such as The Undertaker, Triple H, Shawn Michaels, Ric Flair, Hulk Hogan, Ultimate Warrior and The Rock

exchange4media Staff Feb 4, 2021 1:44 PM

YuppTV scope offers users a single subscription to all premium OTT apps such as SonyLiv, ZEE5, Voot Select & YuppTV- aggregator of live TV channels

exchange4media Staff Feb 3, 2021 12:22 PM

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital

exchange4media Staff Jan 12, 2021 9:04 AM

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight

Javed Farooqui Dec 22, 2020 8:16 AM

Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big gains in the next financial year

Javed Farooqui Dec 14, 2020 8:08 AM

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech research firm Omdia

exchange4media Staff Dec 11, 2020 8:43 AM

The platform also sees five times rise in daily average subscriptions

exchange4media Staff Dec 4, 2020 4:07 PM

The partnership will add 1000+ hours of content to Tata Sky Binge

exchange4media Staff Nov 3, 2020 3:56 PM

The show will be available from October 9

exchange4media Staff Oct 5, 2020 6:54 PM

Ten winners across India will stand a chance to win Rs 1 lakh each every day through the season

exchange4media Staff Sep 28, 2020 12:05 PM

OTT industry experts shared insights on what type of content Indian audience is viewing, trends on OTT and strategies to appeal to consumers

exchange4media Staff Jul 31, 2020 8:33 AM

Ashish Golwalkar, Head-Content SET, Digital Business, and Aman Srivastava, Head-Marketing, Digital Business, SPNI, talk about the newly launched SonyLIV 2.0

Sonam Saini Jun 18, 2020 8:11 AM

Apart from original series, the platform is planning to launch international content, including For Life and Lincoln Rhyme: Hunt For The Bone Collector

exchange4media Staff Jun 17, 2020 8:53 AM

SonyLIV also offers a glimpse into its repertoire of originals that will soon go live on the platform

exchange4media Staff May 27, 2020 11:39 AM