SonyLIV’s KBC Play Along heightens consumer delight with KBC 12

Ten winners across India will stand a chance to win Rs 1 lakh each every day through the season

e4m by exchange4media Staff
Updated: Sep 29, 2020 12:54 PM
Sony Liv

SonyLIV has come up with the offering of ‘Har Din 10 Lakhpati’ under ‘KBC Play Along’.

A crowd puller since its inception in 2018, ‘KBC Play Along’ registered more than 8 million users (1 billion interactions) on the platform last year.

This season, SonyLIV takes the excitement notches higher by upgrading it to ‘Har Din 10 Lakhpati’, where 10 winners across India will stand a chance to win Rs 1 lakh each every day through the season. SonyLIV also adds on the feature of playing in teams this year.

With this, users can invite their friends and family and form their own teams. The team score will be the total sum of the Individual players’ scores and the top-scoring team will win Rs 1 lakh prize money every day. There is also the chance for referrals. A user can invite/refer friends and family to win additional points and earn a free subscription to SonyLIV for themselves.

Adding further excitement to the competition are numerous prizes like a Car, Television set, Mobile phones, Bluetooth speakers amongst various electronics and gift cards that the users stand to win through the season.

Aman Srivastava, Head – Marketing, Digital Business, said: “From the first ever digital auditions on SonyLIV to a resounding response online, this has been a year of innovations for Kaun Banega Crorepati. Our new feature ‘Har Din 10 Lakhpati’ is an extension in that direction to build the momentum around KBC Play Along and make winners out of our viewers. By gratifying 10 lakhpatis everyday, we not only intend to reward viewers sitting at home and expand winners’ numbers but also cater to aspirations of countless Indians for participating in India’s biggest reality game show.”

Amogh Dusad, Programming and New Initiatives, Digital Business, said, “KBC Play Along this year brings together an interesting blend of the existing and the new. While we retain the magic of the game, we are also bringing alive new features like Teams to add another dimension to user experience and take second screen engagement to a new level. Therefore, to innovate further, this season with ‘Har Din 10 Lakhpati’ we are aiming to gratify the fans of KBC and turn home seats into hot seats.”

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